Comparing Formula 1 And NASCAR

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.

While you need lots of sponsors with lots of money. In dirt track racing you usually own your own car that you don’t have to spend a lot on because you can go whenever you feel like your sponsors don't make you race. It is also easier to find dirt tracks because of how many their are while nascar only have just over 100 dirt has over 700 and even more worldwide. Dirt track racing is more interesting because it has a lot more variety than nascar because each car is completely different but in nascar their all almost the same but in dirt their all completely different. Dirt track racing is a lot different and a lot more interesting than nascar.

Another strength is the loyalty of their fans. According to the drive to connect, in 2015, NASCAR had 70 million fans. Their fans are considered the most loyal in all of sports, making NASCAR the #1 sport for fan brand loyalty. Fans are not only loyal to the sport, but also to sponsors. This is one reason why sponsors are willing to pay the high premiums to align themselves with NASCAR.

"A 1999 survey of sports sponsors by Street & Smith's Sports Business Journal ranked NASCAR No. 1 in licensing, promotional opportunities, retail tie-ins, client endorsements and media coverage--ahead of the NFL, NBA and Professional Golf Association" (Advertising Age, Sc 1).

NASCAR is one of the most rapidly growing sports in the world. There are people who think that NASCAR is just a bunch of hicks going around in circles, but it takes skill to drive at two-hundred miles per hour. I am going to talk about the history of NASCAR, early drivers of NASCAR, the three NASCAR divisions, the rules, and the new technology.

The intricacies that are involved in turning a regular car into a “Street Racer” are many; and racers pour their souls into these magnificent machines. After seeing “the Fast and the Furious” many people have or wanted to become involved in street racing. They do not realize that this is a sport that takes knowledge, hard work, and nerve. Many of these racers have spent their lives under a car, learning the trade and improving upon it. As I have learned, this is not just a hobby; it is a way of life.

Drag racing, has only one lap when Nascar, has about one-hundred to four-hundred. When a Nascar driver has won, the driver gives exhilaration to the audience by doing doughnuts or burnouts. Also, Nascar has superior stadiums and tracks than Drag racing does. When having superior stadiums, it gives people space to feel comfortable.

One thing that most people might not know is that the drivers have to have air pumped into their helmets. The reason for this is because with the amount of gear they have to wear they can’t breath well. They also have to wear fire resistant suits. Incase the car catches on fire they will be protected. With this features nascar is one of the safest sports.

Dirt racing is a sport that is growing heavily in popularity. The two main dirt racing series are the World of Outlaws late model series and the Lucas Oil late model series. They both work together in the way that if one has a high paying race that week the other will not race so he other series drivers can racers can have a chance at winning the money. There is 400+ tracks in America and 600+ worldwide their is 30 registered tracks in Wisconsin.With hundreds of drivers with a large majority of them being extremely experienced drivers at it.

Many people have heard of NASCAR sometime in their life. It would be nearly impossible to not hear of it atleast once. It would be like someone saying they have never heard of the NBA. The problem is even the most devout fans don't know how NASCAR got to be. Many fans don't realise that moonshine played a huge role in the formation of NASCAR. It all started in 1920 when the United States outlawed the manufacturing and consumption of alcohol.

Unfortunately nothing in this world is perfect, and there are still emerging opportunities available in different aspects for the organization. Even though the consumer market for the event is loyal and profitable, there is a different approach the Indy 500 can take to capture the most profitable

After reading the IndyCar case it is best to start analysing their internal environment. Beginning with the target market for IndyCar which is mostly males between the ages of 25 and 60. Although IndyCar targets an older market they are trying to get a much younger audience by doing things like

These types of differentiation are often done through campaigns like the NASCAR 50th anniversary. Something that differentiates NASCAR from other competitors in the industry is the experience that fans get when attending a race. Fans that attend the races like the rush feeling that they might feel. This can include: live entertainment, possible crashes, and even danger at the events (Ferrell & Hartline, 2014.) NASCAR differentiates itself through connections with the media; diverse market segments, pursuing involvement in the Hispanic countries (Ferrell & Hartline, 2014.)

When a F1 team and its drivers want to succeed, they must have a good team strategy. It means that the team management must plan everything important. They decide whether to use hard or soft tires, how many pit stops the driver should have, how much fuel to take, which driver is number one on the team… Today’s top teams have very good strategies which are different in every race. The best teams are McLaren, Ferrari, Jordan, Williams F1 and than less successful Stewart, Arrows, Minardi… The drivers of McLaren are Mika Hakkinen and David Coulthard. The strategy in this team is very interesting. The drivers can compete between each other even when Mika is number one! So David can take points which can make Mika winner of the season. The drivers of Ferrari are Michael Schumacher and Eddie Irvine. And the strategy? No.2 has to support No.1. My favorite team is Jordan Mugen Honda whose drivers are H.H.Frentzen and Damon Hill.

The company is able to continually satisfy the needs of the market, arousing the customer with exciting new promotions and events which challenge the limits of human belief. For example, the Red Bull sponsored BMX events where the riders are attempting and completing unseen tricks and ‘death defying’ acts on a weekly basis.