Comparing Kellogg's Version Of Great Value Shredded Wheat

Everyone has his or her own personal preference towards buying generic or name brand products. When shopping in a grocery store does the type of pasta really matter to you? How about the type of macaroni and cheese you reach for? Same ingredients, same directions on how to mix and stir up the final manufactured goods but is it really the “same”. To a lot of people it might not make a difference, but like me, a lot of people prefer spending the extra 50 cents on a box of “Kraft Macaroni and Cheese” and it’s worth every penny.

The ready-to-eat (RTE) sector has increased sales and therefore have given the Breakfast cereals market an advantage to have a higher market share of 4.2% in 2013. The emphasis is more to the value and the convenience of cereals rather than the quality. However people are starting to be more heath conscious and are going to the higher nutritional brands which tend to be the well-known ones such as Kellogg 's, Weetabix and Nestle.

External Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011).

Marion Nestle had decided to take a deeper look into the cereals that “claim” to have a good high source of protein. One brand she had looked into was Cheerios Protein versus regular Cheerios. The protein content was not that much of a difference, the protein claiming Cheerios had 7 grams of protein per 55 grams of a serving whereas the regular Cheerios have 3 grams of protein per 28 grams in a serving. The difference is not much. People who are not in the food industry or are worried about their protein intake do not see how this is not much a difference because they see the higher amount of protein versus the smaller amount so they go for the cereal with the larger number. This is just a way for the cereal brand to have a different and maybe

The store carries other brands of the same items but the Trader Joe’s brand is at eye level and most prevalent within the store. This store takes great pride in the products they package and they stack them side by side with other name brands, for example, Fage yogurt is on a top shelf above the store band of the same type. When you walk into this store and look around, you see that you have come here for an item from Trader Joe’s. The brand itself is not only a status symbol as the store but the items that you buy become status symbols themselves. When you take these products from the store, other people see that you went to this “exclusive club” to get your groceries and that is a form of advertising for the type of people you want at your

The reputation that General Mills, Inc. has established for themselves over the past century by producing and manufacturing the products that their consumers around the world have grown to love is truly something to be proud of. Although General Mills, Inc. already offers a variety of different products amongst their many distinct brands; there is one area where they lack the ability to draw in wider customer base. Of the many items that are produced within the food-processing industry, cereal may be one of the most well-known to date. Cereal has been a popular choice by people around the globe for years and years. Whether cereal’s popularity had arisen from its pure convenient nature, its low-fat content, or because it is loaded with essential vitamins and minerals to give your body the boost of energy it needs, it will always be part of people’s lives for the many years to come.

Walmart is the largest chain of supermarkets in the United States today with over 3,000 stores located across the country. I have always liked buying from Walmart simply because it has the largest selection of a variety of goods at low prices. On the cereal aisle alone, there are eleven cereal brands: Quaker, Uncle Sam, Weetabix, Cap’n Crunch’s, General Mills, Kellogg’s, Kashi, Sunbelt Bakery, Post, Malt O-Meal, and Great Value. The bigger companies had sub-brands. Quaker had cereals like Life, Oatmeal Squares, Natural Granola, and Simply Granola. General Mills tied with Kellogg’s with the most types of cereal such as Cheerios, Chex, Lucky Charms, Trix, Fiber One, Golden Grahms, Wheaties, Total, Cocoa Puffs, Cookie Crisp, Hershey’s Cookies and Crème, Reese’s Puffs, Dora the Explorer, and Kix. Kellogg’s provided Frosted flakes, Froot Loops, Apple Jacks, Krave, Scooby Doo, Corn Flakes, Smorz, Fiber Plus,

Investigation to identify key influences that determine children 's consumer behaviour and knowledge of branded cereals

Over the years of 2005, 2006, 2007, 2008, 2009 and 20010 the Kellogg’s net sales were up by four percent, the operating profit was up by three percent, net income attributable to Kellogg’s Company was up by five percent, basic per share accounts were up by seven percent, the diluted per share amount was up seven percent, dividends paid per share were up by eight percent and the earnings per share (diluted) were also up seven percent. In conclusion the Kellogg’s company is a big known company around the world; they have lots and lots of food, I never realized how many different items that they had until I had chosen to use them for a project. It is easy to just grab a pop-tart in the mornings for the kids as you run them to the bus stop. Kellogg’s also has other foods such as snack foods for the kids to grab. A lot of people probably eat Kellogg’s foods about every day and probably don’t even realize that they are eating them. They do have a lot of good foods.

Compared to many other developed countries in the world, the United States has one of the lowest life expectancy ratings. Many factors contribute to this horrifying statistic, the main factor being the food Americans consume on a daily basis. Today, poor nutrition is backed by the wide range of strategies for marketing unhealthy foods. Marketing to children is shown to successfully draw in consumers of all ages. Parents and grandparents want to make their child happy, therefore allowing young kids to influence what food they buy. Although television advertisements aimed towards children generally increase a company’s revenue, the harmful effects of a child’s development through this practice threaten their ability to formulate an opinion

Before shareholders buy stock in a company, they research the historical performance of the stock in order to help them predict whether they’ll make profit or lose money when they decide to sell their stock. The more the closing price increases, the better it is for shareholders, or people who buy stock. Over the past few months, I tracked the Macy’s, Kellogg’s, and the Kohl’s stocks. I recorded the closing price of each company at the end of the day. I used Yahoo Finance to help determine the closing price for each stock. Just like with every other stock, the closing price would either increase or decrease each day. Hypothetically, I invested $5,000.00 in each of the three stocks. On November 25, 2015, I bought as many shares of stock from

A box of shredded wheat will claim that it is good for your health. Is this claim actually true? If someone eats lots of shredded wheat one become an overall healthier person? In a study done by Marion G. Priebe and Jolene R. McMonagle they tested this claim. They tested Ready-to eat cereal to see what the nutrient intake was and how it affected key health parameters. They completed randomized controlled trials. They did exclude certain results if someone was eating the cereal with a diet, eating at other times besides breakfast and if it included other products other than milk and fruit. After looking at 24 randomized controlled trials they found that a person who eats these ready to eat cereals are at a lower risk of inadequate micronutrient

You stand in your local supermarket trying to decide what cereal to buy. Being in the middle of the aisle, you can’t help but notice that the most popular brands of cereals are placed in the middle of the aisle and at eye level. The most popular ones totally take up more of the entire aisle too. Upon closer examination, you notice that those brands are definitely more expensive than the generic ones on the bottom shelves. You take a look at the nutritional contents and weights of a popular brand cereal and a generic brand cereal. They’re essentially the same: same sugar content, same calories per serving, same vitamin content, and on and on. Shortly after your curious observation of brand shelf placement and price, you shrug and buy your go-to box of Lucky Charms (which was placed at eye-level and was slightly more expensive than the other equivalent brands of toasted oats and marshmallows).

Almost every major grocery store in America such a Wal-Mart have their own store-brand (generic) on their shelves but consumers still tend to buy the name brand foods repeatedly because they believe that “the name brand taste better”. But does it really? Consumers have so many products to choose from that they become overloaded with these choices and end up going with what they know best, which is the brand name product. Another thing to think about when it comes to taste preference and how it might be affected;