Comparing The 1992 And 2012 U.s. Presidential Elections Essay

Over the years Campaigning in the U.S. has changed drastically because of technological advances, the internet, social media, and the real-time information sharing across the globe. One study suggest that over the years, examining 2000, 2004, 2008, and 2012, political advertising has become more negative. The Wesleyan Media Project’s charts states and 2004 election 45 percent of the ads were negative, where in 2012 about 65 percent of the ads were negative.1 There are many speculations on why these negative ads are increasing with every election, but one fact is that campaigns can use negativity to bring attention to a certain topic and sometimes benefit from the free media coverage if the controversy is popular enough.

It is hard to believe that it will be a year since the Bush vs. Gore campaign was in it’s

The 2016 presidential election seemed to be a particularly hectic election. On November 8,2016, I was checking my Facebook newsfeed. As I scrolled through my newsfeed, I see a lot of posts related to the election. People would post opinions on each of the presidential candidates as well as which their predictions of which candidate will win. The newspaper websites provided frequent updates throughout the day to inform people about the progress of the election. That night, I watched tentatively as the ballots were being counted, and I saw people’s comments of shock and disbelief when Trump managed to get ahead of Hillary in terms of electoral college votes.

It is estimated that some political candidates and organizations spend billions of dollars on television ads some even spend as much as 75 percent of their campaign budget towards the production and airing of television advertisements (American Experience). While a this may seem like a major development compared to his Whistle-stop tour, without Bryan’s courage to step outside what was considered the normal thing to do, campaigns would remain a very conservative and quiet matter. This expansion in direct appeal that is so common nowadays can be accredited to Bryan William Jennings who set precedents for modern campaigns.

The election of 2000 between Al Gore and George W. Bush was illegitimate. Although presidential elections are to be held at a very high standard, this election was based solely on cheating the system. Both the Republican and Democratic parties schemed rather than actually campaigning when circumstances became difficult. A major reason as to why the election was illegitimate was that felons and those that had names similar to felons, were not allowed to vote. 20,000 people were disqualified from voting and only 33 were actual felons. Another reason was because they recounted dimpled chads, even though dimpled chads are not supposed to count. Although the dimpled chads cost Gore 6,000 votes, they should not have been counted. Also, 3,000 votes

In year 2000 the 54th quadrennial presidential election was held. The election was held on Thursday, November 7. George W. Bush represented the Republican Party, and Albert Arnold (“Al”) Gore represented the Democratic Party. Former Secretary of Defense, Dick Cheney, was chosen as Bush´s running mate, while Al Gore chose Senator Joe Lieberman. The presidential election was the closest election in the nation´s history, with only a .009% margin, an insignificant difference of 537 votes separating the two candidates in Florida. Domestic issues such as taxes and the budget were both candidates primarily focus during the election. Overall, Al Gore won the popular vote with 51,009,810 votes in opposition to Bush´s 50,462,412 votes. On the other side,

A critical time has come in America where we have just elected our next president. Much of America is outraged that the said "underdog", Donald Trump, won over Hilary Clinton. There has been protesting throughout the nation to ask the Electoral College to vote for Trump in there voting process on December 18. In the election process, there are two votes, popular and electoral college vote. Regardless of who wins the popular vote, they can still lose the presidential race if they are not the first to reach 270 electoral votes. That is the case in this current election between Clinton and Trump. Trump won the electoral votes and Clinton won the popular vote. According to the voting process, the winner is who wins the electoral college. Although

The election of 1988 pitted Vice President George H.W Bush against Massachusetts Governor Michael Dukakis. Coming off the back of President Reagan’s second term, Vice President Bush needed to build on the sense of optimism that Reagan had instilled and make a case for continuity. Governor Dukakis on the other hand had to try and paint himself as good alternative to some of the pitfalls of President Reagan’s later years. Coming off an economic collapse, insider trading scandals, and a growing drug problem, there was no shortage of material for ad agencies to work with. The ads from 1988 paint a picture of an overall negative race, even when compared to 2016’s charged election, while also producing some of the most infamous and effective ads in campaign history.

November 8th 2016 brought to close one of the most divisive elections in Presidential History. Most Americans see this obvious divide that exists in America at the current moment. Differences among race, gender, religion, political views, experiences, privilege, and age are just the starting point to the split that has turned neighbors against each other, friends into enemies, and has torn families apart. Its an understatement to say that tensions are high, and wounds are fresh. This countries divide was always going to be a ticking time bomb, and on election day 2016 we saw that bomb explode.

For many years we have seen the political parties use advertising as their main agenda to reach the public attention. Edwin Diamond and Stephen Bates introduced to the world the four phases of political advertising (Trent& Friedenberg, 2000). In these phases the candidate gets the opportunity to introduce attack, show their beliefs and explain to the audience what they can do for the country as a whole. In the four phase of advertising there is also three rhetorical purposes that is use to draw characteristic to the ads which shows praise to the candidate’s virtues, attack or question their opponent and the effort to respond to their opponent. In the ads I choose from YouTube you can clearly see the different actions taken to show the world

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

The presidential election of 2012 was a restless race fueled by a number of political factors. Two presidential candidates: President Obama and Governor Romney, took center stage on three separately televised debates (Election Central). Although there were many political issues on the minds of Americans, there were three vital issues that seemed to capture the attention of the American people (Zdanowicz). Number one was the economy. The economy of the United States was in need of immense repair after the economic collapse of 2008. The second issue on the minds of the American people was the future of their healthcare. The third issue, was the future of America’s national debt. Prior to the election, America’s national debt had doubled in size since the start of the new century (Schlesinger). Many Americans felt anxious about their economy, the future of their healthcare, and their country’s national debts. These three concerns were the deciding factors that would decide the outcome of the 2012 Presidential election.

At the conclusion of President Barack Obama’s historical consecutive terms in office there is going to be a large number of candidates that are vying for the nominations of the respective parties. Due to the constitutional term limits imposed on the President, Obama is barred to seek re-election in 2016. While there are about 10 candidates running for the republicans, there are only two still in the running for the Democratic Party. The way candidates are recognized by their respective parties to become a candidate for the United States Presidency is first by receiving an invitation to compete in the primaries, then being included in the nationwide polls, as well as being on the ballot for at least 75% of all states. At the conclusion of the February 1st caucus there were 3 Democrats and 10 republicans who were still in the Presidential race, since then one Democratic candidate had dropped out.

During the 2016 elections, I was extremely committed to helping elect Democrats to the US House of Representatives, and I greatly admire the work that the DCCC did toward this cause. Now, I would like to begin working on electing as many Democrats as possible to the House in the 2018 elections, and I would like to intern with the DCCC as a result, since the DCCC is the primary organization that works to elect Democrats to the House of Representatives. I have reviewed the application on your website for an internship with the DCCC, and I am confident that my experiences demonstrate that I am committed to helping Democrats take back the House and that I have the knowledge and leadership abilities required to do so.

     When candidates develop a plan of attack for campaign advertising, they tend to aim for at least four types of commercials. One form or type of commercial is those which play on the fears of countrymen. Fear