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Comparing The Four Funeral Services In The Movie Jobs

Decent Essays

Although the products and services offered in the movie Jobs differs from funeral services, there are some correlations between how each business functions. For example, the Apple business is managed and marketed in a similar way to funeral services. Some of the similarities include; how the four P’s of marketing are used, the importance of branding, and how advertising is used.

The four P’s of marketing include; product, price, place or distribution, and promotion. In the movie Jobs, the entrepreneurs began with discovering a product, which the later called the Apple computer. One of their greatest struggles was figuring out a way to convince their customers that their computer was better than their competitor, IBM. In order to do this they had to convince the public that the quality of their computers was better. In funeral services, the product may include; caskets, flowers, cremation merchandise, a memorial service, an internment, etc.… For a funeral home to be successful, they should do something to make them stand out, so their products and services seem superior than other funeral homes in the area. Just like the cost of the Apple computer depended on the cost of materials used and the amount of labor used to make one, the cost of funeral services may be based on; the cost of merchandise, the cost of cremation or internment, the cost of funeral director and staff, etc... Keeping a good relationship with suppliers and competitors is a component of good …show more content…

It is important that the logo has a meaning, so it can eventually be recognized for its representation of the business. The logo for Steve Jobs business is an apple with a bite out of it, which is supposed to represent creation. Although many funeral homes don’t have symbols to represent their business, they may have distinct lettering and fonts, so people are able to recognize the business

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