Although the products and services offered in the movie Jobs differs from funeral services, there are some correlations between how each business functions. For example, the Apple business is managed and marketed in a similar way to funeral services. Some of the similarities include; how the four P’s of marketing are used, the importance of branding, and how advertising is used.
The four P’s of marketing include; product, price, place or distribution, and promotion. In the movie Jobs, the entrepreneurs began with discovering a product, which the later called the Apple computer. One of their greatest struggles was figuring out a way to convince their customers that their computer was better than their competitor, IBM. In order to do this they had to convince the public that the quality of their computers was better. In funeral services, the product may include; caskets, flowers, cremation merchandise, a memorial service, an internment, etc.… For a funeral home to be successful, they should do something to make them stand out, so their products and services seem superior than other funeral homes in the area. Just like the cost of the Apple computer depended on the cost of materials used and the amount of labor used to make one, the cost of funeral services may be based on; the cost of merchandise, the cost of cremation or internment, the cost of funeral director and staff, etc... Keeping a good relationship with suppliers and competitors is a component of good
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It is important that the logo has a meaning, so it can eventually be recognized for its representation of the business. The logo for Steve Jobs business is an apple with a bite out of it, which is supposed to represent creation. Although many funeral homes don’t have symbols to represent their business, they may have distinct lettering and fonts, so people are able to recognize the business
Logos can be recognized in Steve Jobs’ Commencement Speech when he used logic to convince the audience. Logically speaking about death, Steve Jobs convinced the audience to spend their time wisely because they will not live forever. After speaking about when he was told he had an incurable form of cancer and then later found out it was actually a rare cancer that was curable, Jobs said, “Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.” Jobs had been in a place where he thought he was going to face death, and it gave him a greater understanding
Most people contact funeral homes whenever a relative of theirs has passed. In most cases, the family gets good services and everything goes right, but there are also scenarios where things go totally wrong. The sad truth is, in many cases, many families do not find out the truth that happens inside the funeral homes. Bodies have been misplaced, cremations have been done wrong or not done in some cases, and body parts have been stolen (FUNERAL HOME & CEMETERY ABUSE). That is just some of the few things that have happened. Funeral homes are known for charging a lot for funerals and in many cases use their knowledge to convince people to buy more expensive things. Funeral homes have their ways where they outsmart people and they also in some
The article, “10 Burdens Funeral Directors Carry”, written by Caleb Wilde expresses the unique struggles of those working the funeral business. They face numerous challenges through trying to aid and support those mourning a loved one. This often over looked and underappreciated field offers a salient as well as specific service desperately needed by each community. By encountering: depression, psychosis, isolation, stress, workaholism and death itself funeral directors make numerous personal sacrifices to continue to provide honor and respect to the dead.
Being a funeral director takes having a strong stomach and skill dealing with grief. There are many different ways people mourn. Religions have different rites as well as celebration of someone’s life. Every culture and civilization has three common threads dealing with death and their final internment. There are three main steps when someone dies. First is the preparation of the body, then some type of ceremony, and finally internment.
Logos appeals to the logical side, provides reason as well as logic to the reader. While there are no logical colors or shapes but there is text as well as photos to explain logos. The MacDonald Funeral Home website provides the reader with logical views of the website explaining that they offer affordable prices to all families. An individual may be more prone to use the MacDonald funeral home over other funeral homes because of the lower price. The MacDonald funeral home has a photo explaining that they are not just funeral directors, but that they are experts are transforming an individual's
Criticisms of American funeral practices have been made publicly aware since the 1920’s, and actually go back to ancient times in the scope of human’s ceremonies for the dead. Since the first published argument against modern funerals various authors joined the movement publishing their disparagements of customs for the deceased; that in essence contend the grandiosity and lavish displays are merely a social and psychological representation of the monetary opportunity of funerals (DeSpelder & Strickland, 2015, p. 306-307). Even further, regarding the encompassing funeral industry as exploiting grieving loved ones for their financial gains, while disregarding the actual needs of modern society (DeSpelder & Strickland, 2015, p. 307).
Competitors impact rivalry and this provides consumers were more options. The power of rivalry allows competitors to be creative in the services and products they provide. For example, in the video you can cremate your love one and put the ashes in sea eternal reef, and place this ecosystem in the sea. However, this forces traditional funeral homes to be creative in the services they provide. They will need to cater to clients in unique ways to celebrate the lives’ of peoples loved ones.
We, as humans, often get involved only with the issues that affect us or our environment. Furthermore, sometimes we do not see what is happening around us that affects the rest of the society. The article “Drugs are killing so many people in West Virginia that the state can’t keep up with the funerals” by Christopher Ingraham discusses the fact that in West Virginia, the amount of deaths caused (mostly) by overdose has increased so much in recent years that their indigent burial program has ran out of funds to cover funerals for people that do not have the funds to pay for
Funerals, like all industries, are changing with the times. The fact that funerals can be referred to as an industry shows just how much they have changed. At one time a funeral was a ritual that offered support to a community by allowing them to fall back on beliefs. Funerals now are less impactful. A funeral today is deritualized and rationalized. They are more of an obligation than a ritual for support.
Sandy Hingston offers many intriguing views of a funeral service from the conventional method of a service in a church and the burial of the deceased to a service that more so relates to a party than a funeral. “The Death of the Funeral Business” also raises many questions to be pondered by the reader. Hingston says, “A societal changeover from burial to cremation is momentous for our culture. It signals a cataclysmic shift in how we think about our bodies and ourselves” (38). The questions that arise from this quote are what parallels may Hingston be trying to draw between the trend in cremation and the way we “think about our bodies and ourselves?” Why may she be trying to develop these connections? These are the questions I will be focusing on and how they relate to what I think the purpose of the article is. I believe the purpose of this article is to show how our generation is changing the way we view death and how the use of technology has greatly impacted the way funerals are done.
Due to our division with Professor Bower's classes, it's unfortunate that I'm not always able to read your discussion board post since they are so deep and informative. As an individual who suffers from OCD, the anxiety that comes with the illness, is not emotionally draining, but it's physically painful, at times. Henceforth, I agree that the funeral director should be observant and should be aware of the type of individual is mourning so they are able to guide them. In regards to the aftercare, the follow up email is such a simple, non-intrusive, yet powerful, way of reaching out to the grieving family members to check up on them. At my work, I knew of a woman who lost her daughter and during her time arranging her services, she
After some research on five current trends in the funeral service operations, I decided to choose the following submerging topics: personalization, technology, “green” funerals, women in the industry and pet funerals. In regards to personalization, Shivon loved the idea that more services were becoming specific to a deceased individual’s life. Families are trying to seek ways to make meaningful funeral services, while helping with the grieving process. “The idea of personalization has resulted in an explosion of unique services that reflect the hobbies, passions and interests of someone who has died” (National Funeral Directors Association, 2017). With technology on the rise, it is only appropriate for funeral homes to jump on the
Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the
Mankind’s history of burial practices and funeral customs are as old as civilization itself. There is no specific way to planning a funeral. Every civilization and culture has provided for their dead in different ways. Religion and personal beliefs play an important role in the burial practices and funeral customs of a given culture or civilization. Furthermore, each civilization and cultured ever studied have three things in common: some type of funeral rites, rituals, and ceremonies; A sacred place for the dead; and memorialization of the dead. As far back as the time of Christ, burials have been noted to take place. In time burial and funeral customs have become very distinct, interesting and
The funeral home is usually the buyers first point of contact, therefore the funeral home has first chance at selling all related services and supplies.