Comparing Two Ads Essay

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

The advertisements being rhetorically analyzed are both from the company Geico. The 2017 Geico advertisement from the Southern Living magazine includes the phrase “The choice is yours, and it’s simple.”. Women follow the sterotype of having a like for knowing they have the decision so therefore that makes it the best one. It then has two stacks of chocolate chip cookies, one taller than the other, on a white background. Black and white text and background are used along with a shadow appears over the smaller tower of cookies. In short, it closes with “why not enjoy just one cookie when there’s a whole stack in front of you? “. Provided with a comparison of facts between Geico and an anonymous company, the height of each cookie stack signifies Geico as the superior brand.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Their advertisements are creative and have lots of meaning behind them that sometimes isn’t seen when just glancing at the advertisement. The unique images and use of colors make the advertisement pop out and grab customer’s attention. The ironic titles and use of comedy helps to get the audience to view the advertisements. Snickers is trying to get the audience to buy their bags of snack size candy bars for the Halloween holiday and they do it very effectively. Overall, Snickers is a well-known company for having good advertisements and for their catchy slogan, “Snickers Satisfies” (MARS

Although both advertisers highlight pathos and use bold, but capital letters, the portrayal of ethos, the color scheme, and denotative meaning of the typography differ, demonstrating the effectiveness of each advertisement.

Not all advertisers do such a great job at taking their point across in an ad. Sometimes there are those ads that you can stare at endlessly, trying to figure out what it is trying to persuade you of buying, but you never understand

Both campaigns aimed at connecting emotionally with their consumers. They both created an experience or the perception of an experience for the customer who chose to consume their product. The two campaigns were also similar in their consistency. Both delivered the same message over a period of time and the several supporting messages did not contradict each other but reinforced the campaign idea. They also shared the fact that they had continuity, in that communication was consisted and connected over a long time. Communication across various platforms especially social media and the internet interacted strategically to cause a growth in momentum and thus allowing the campaign to reach a

With the most prominent component of the advertisement being the image, every element in each of the advertisements has a purpose and intent, whether it is the freshly picked blueberries, the gigantic and beautifully glazed chicken and shrimp, or the seemingly misplaced whole grains. Advertising agencies use these tactics in order to grab the attention of their target audiences and persuade them using visual rhetoric and advertising techniques within their images and word usage. Companies create ambitions and goals to set them apart in the business market, but in the end they all market to similar audiences using the same tactics. TGI Fridays and Nabisco are two in a multitude of business that effectively utilize Big-Image Layout to oversize, over accentuate, and utilize their ad-spaces to be able to target the middle-class family

Both of the commercials introduce their product from the very beginning of the commercial. In the Clash of Clans commercial you can tell what the commercial is because in the beginning it show video games characters fighting.The Samsung commercial starts by introducing their product and stating what it does.

In theses ads, both companies are trying to target families with the use of ethos, pathos,

Between these two advertisements, the spoof ad makes a much stronger argument than the Nike advertisement. The spoof ad has a powerful message that emotionally touches people. It is a message that many people did not even know about. In contrast, the Nike advertisement

The following report is on any popular television advertisement with regards to any of the following 3 categories

The first advertisement is a Dove commercial. The commercial advertisement which promotes their soap product named 'Dove Visible Care Body'. The advertisement is intended to

Many advertisements used today can have similar main ideas, but use details that are opposites. Even with these differences they can have the ability to get similar points across. This is especially true for the two advertisements that I chose. I chose to do a Duracell military advertisement and a Toys ‘R’ Us military advertisement. Both used pathos (emotion) to appeal to consumers. The advertisements included a family consisting of two parents and one young child making the main target audience of both ordinary families, specifically military families with children.

When comparing advertisements, certain ones will appeal to people differently. Advertisements are made to get someone’s attention in a quick manor. Some people are more enticed to humor, while others could be drawn to a more sexual image, or something more creative that requires intelligence to create and understand.