Comparing Two Advertisements

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

Advertisement is a form of communication intended to persuade consumers to purchase or to accept the ideas, products or services. Advertising persuasion strategy not only has logic, but also has a unique artistry that advertisers use to find many effective persuasions for various kinds of target markets. Different ways to persuade customers for the same product could have distinct effects by analyzing targets, appeal methods, and angles of vision. Two different image advertisements for watches are analyzed with rhetorical strategies thereinafter, which have entirely distinct groups of the target audiences.

Advertisements have become a huge part of society in the modernized world of today. Around the world, many people can see all of the various advertisements not only on TVs and newspapers but also on billboards, buses, and walls of buildings. Advertising is an influential part of life and we can easily realize that it has useful purposes for public and private manufacturers and companies throughout the world. Advertisements can either give consumers a great amount of knowledge about the products or just convince them to buy and want the products. Advertisements also help sell the products which keep the economy growing, but people should also be aware of how much they spend because they may not actually need every product that they see that they want to purchase. In the Daisy by Marc Jacobs’s perfume advertisement, the artist uses many different techniques to emphasize the advertisement. Some of the different techniques that the artist uses are color, symbolism, and composition.

Mount Franklin’s ‘Add a little sparkle ad’ and Solo’s ‘Legend of the lemon tree’ was the two ads that our class received to do our ad comparison. Both brands have a similar product, they are both drinks, Mount Franklin’s ad was about their sparkling water, and Solo’s ad was about their lemon flavoured soft drink solo. Both brands target similar audiences but Solo is more targeting Men in this ad whereas Mount Franklin targeted anyone that prefer fresh water that comes from nature. Mount Franklin’s Contention for their ad is that the water comes from nature, there Intention is that they want the audience to know that Mount Franklin’s water is high quality. Solo’s Contention for their ad was about how the lemons in the drink are fresh and straight from a tree. Solo’s Intention was to tell the audience that their drink is fresh.

Smoking has a dramatic impact on many Victorians. Two ads that are trying to address the issue are Vic Health ‘Will your kids go through the agony’ and Quit Line’s ‘Should have been there’. They are trying to stop parents smoking and position them to quit for their kids. Quit Line is an organisation that has been running since early 1970. Vic health on the other hand has been running since 1987. The contention of ‘Should have been there’ is for the parents to stop smoking so they do not miss out on things with their kids. The intention is to stop smoking so the viewers can spend as much time as possible with their kids. Whereas the contention of ‘Will your kids go through the agony’ is to get the audience to stop and think about their kids and how will they go if the viewer passes away from smoking the intention is for the audience to stop smoking so for the kids’ sake.

Advertisements have been evolving over the centuries in terms of catching the audience’s attention. The art, text, and style all have been changed, but one hasn’t. The gender stereotypes in advertisement have been constant throughout time and product. A company called Old Spice has displayed these stereotypes in their product line specifically towards men.

The quality of the advertisement is very aesthetically appealing; the frames are crisp with each shot and as the camera moves through each frame the scenery intrigue the viewer. Depp is looking for something that is out in the desert of California. The viewer’s notice the environment and how in order to find what Depp is looking for, he must go out into the desert to find it. Christian Dior, S.A. is trying to get the consumer to buy the cologne, Dior Sauvage, which is made for men. The scenery and the vintage challenger are made to visually appeal to the male

In conclusion, The two commercials from the same car company, branding the same car are very different. They are different because they are aimed at different audiences. Both audiences are the same age range, but because these audiences are from two different cultural groups, the marketing strategy for the two commercials differ. The commercial aimed at American audiences uses ethos to appeal to its audience, it is also more serious and dramatic. The commercial aimed at Japanese audiences uses mostly pathos, it’s funny, charismatic and it catches your attention. So, the difference in cultures reflect the difference in use of marketing strategies aimed at the same audience group but in different countries. I think Japanese commercials are very

(556). " These two articles relates to each other because as audiences we can see the relationship that the two couples have. This also explains the ad in very well because everything Fowles wrote in his article, is proven in this ad, which is why affiliation is a appeal that this ad has. We can infer that the couple portrays the "affection of another" (556) just as Fowles wrote and the loyalty that they share. There is a glass perfume bottle that seems to be one of the main mechanisms of the ad.

Advertising in today’s society plays a pivotal role in today’s consumer culture. With many different products out there, and variations on said products, advertising is a necessary element in selling a product. According to TIME magazine, there is a paradox built into fragrance advertising, as the seller has to persuade the consumer into buying a product whose function cannot be explicitly portrayed. More often than not, a company who are trying to sell a fragrance will use a familiar face to their audience. Actors and Actresses, as well as famed models, have been used in fragrance ads for decades. This still reigns true in today’s time. The ad I will be analyzing comes from the designer Gucci, in particular their “Guilty” line. This ad has

After the analysis and comparison of the six selected advertisements, it is time to think about the question what the differences reveal about the image of women in advertisements. Did the role of women really change here, too? This question cannot be answered with a simple Yes or No. On the first look the modern advertisements seem to focus on positive feelings, while the advertisements of the 1950s, in contrast, evoke rather negative emotions. This is demonstrated especially on the example of the shampoo and the anti-aging cream advertisement. However, their actual statements are quite similar: the anti-aging ads suggest that a woman should look younger than her age if she wants

Advertisement is a part of our everyday life. Advertisement is everywhere we go. We see it on television, in magazines, in newspapers, and whenever we decide to surf the internet. Advertising companies spend millions of dollars a year trying to get people to purchase their products. One of the most common advertisements that audiences see is cosmetics. Here in America, beauty and having a youthful appearance are some things that are valued. As many women age, they look for products to help them maintain a youthful appearance. So, when women see a Philosophy’s Renewed Hope in a Jar Moisturizer advertisement, they will want to purchase it and other products that just like it. Women will spend lots of money in order to maintain a youthful appearance. The advertisement uses analytical devices such as content, font, and color to heighten the desire to buy

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

Since similar standards for beauty have been created by advertisements have been around for so long, women do not know they have been manipulated and now accept them as true. Because of this, this advertisement’s portrayal of a “beautiful” woman is an effective strategy to convince women to buy the Be Delicious perfume.

A Comparison of Two Television Advertisements Television is the most important medium for advertising, and advertising is a vital component of traditional TV business models. It has always been difficult to assess the benefits of TV advertising as advertisers have traditionally had only a vague idea of who may have seen a particular advert and the actual impact on them. However, they can try and target an audience specifically e.g. time, channel of advert, etc. Most channels gain over 50% of their revenue from TV advertising firms. Without TV adverts, we probably wouldn’t buy half the products that are on show in shops.