Comparing Two Advertisements Essay

950 Words 4 Pages
Advertisements are produceed to help sell a product and to make it known. You can see advertisements in magazines, on television, in the newspaper, they come through the post and are on billboards.

In my essay I intend to find the differences and similarities between adverts for a men's fragrance and a fragrance aimed at women. The men's fragrance is not a new product it is a limited edition fragrance. The product aimed at the women is a completely new product. I chose these two products because i was interested in the different ways the same product would be advertised to men and women.

In the mens product "Lynx", there is a picture of the deodrant and shower gel in the bottom right-hand
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Two perfume bottles, one of the bottles is tall light pink bottle which is on the left with a silver "J Lo" necklace around it. It also has a diamanté heart pendant overlapping the left bottle. The bottle on the right is dark pink, small and round with a round lid, it has "still" writtin in bold on it with "jennifer lopez" in italic underneath.

The diamanté heart pendant has a shiny glitter in it to show wealth and high class this is trying to connote that if you wear the perfume you would be high class and important. The dark pink fading as it gets lower down the page is to make your eyes follow the fading colour to attract your attention to the perfume bottles. The black writting against light background is also used to atract your attention.

The "Lynx" fragrance advertisement has a comical side to it snd it is an informal asvert because of the two hills with trees on top to represent womens breasts. The type of words used in this advertisement are short and simple, with no soecific area of use. There is just one short sentance on the advert which is straight to the point "GET FRESH". There is no repition of words used and there is no rhyming either. The first two words of the advert used are bold because there are the most important words and it wants to get your attention.

I think the adverisers are relying more on the picture to sell this product rather than
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