Comparing Two Persuasive Techniques

The ad is simple but still powerful, the lighting emphasizes what the brand wants the consumers to notice. While looking at the billboard, people may feel powerful and focused. Both of these advertisements use pathos very well. Throughout the entirety of the ad and billboard, there are so many emotions that would make someone excited to try the product. Although both of the companies used pathos in a smart and interesting way, the Gatorade commercial seemed to give more emotion and was very persuasive.

In the Unit three summative text, there are two articles, “Take a Book Wherever you go” by Joan Aiken, and “Benefits of Audiobooks” by Denise Johnson, that both use persuasive techniques. But, “Benefits of Audiobooks” by Denise Johnson is more persuasive. Johnson claims that audiobooks will have a positive impact on all kinds of students. Her use of evidence, bandwagon appeal, and reason and logic make it apparent that the reader should take her side. One persuasive strategy the author used was evidence.

Both of these advertisements come from “ The Observer” a broadsheet newspaper. Consequently it is assumed that the target audience is those of a higher education and people who more likely to actually read the advertisement. In both of the advertisements they use very different persuasive techniques. It is easy to see how the two advertisements, both

Although both advertisers highlight pathos and use bold, but capital letters, the portrayal of ethos, the color scheme, and denotative meaning of the typography differ, demonstrating the effectiveness of each advertisement.

The first ad is for nail polish from Maybelline. To persuade us they used a few things that the nail polish does to make it more “desireable”. For example, they say that the nail polish “bends with your nails, absorbs the knocks, and resists chipping for up to seven day”. The reason that this ad is good at persuading someone to buy this product is because people want to have that type of reassurance for that product and that is what they got from this ad. The reason that this ad is more fit toward ethos

The first ad, uses insistent text and vivid images to persuade people to be against gun control. The first ad, shows a gun facing the audience against a black background and in the left corner it states, “Are your children safe?” The word “safe” is in larger text size. There are words on the right bottom corner declaring, “Stop gun violence.” It also provides information on the left bottom corner about their organization stating that their goal is to, “secure freedom from gun violence.” This ad is rhetorically effective because it uses certain words to express the reason why gun control shouldn't be allowed. The word “safety” has a bigger font size to emphasize the importance of safety.The word “gun” is colored in red to imply

In the Ted Talk “We should aim for perfection- and stop fearing failure”, Jon Bowers outlines his argument for perfection. He begins by giving an example of a “small error” that ended up costing Amazon over $160 million dollars. He then lists more examples draws them forward to present his idea of perfection. The examples show how one tiny error can have an enormous impact and he turns to the audience asking “why we cannot achieve perfection?”. He draws the listeners in by giving personal experience in striving for perfection. “Look, a hundred people die everyday due to vehicular crashes. Think about that for a second. That's like the equivalent of four commercial airliners crashing every week, yet we still can't convince ourselves to pay perfect attention behind the wheel. So I teach my drivers to value perfection”. Jon is an educator for professional delivery drivers and has to ensure that they are prepared to handle any and every situation possible.

Thesis statement: When compared side-by-side, there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each.

As far as similarities go one of the biggest and most obvious ones would be that in both commercials in the end both parties in each commercial are brought together, making it seem as if Budweiser brings people, or friends, together. In the “Lost Dog” commercial the puppy dog in the commercial is lost and separated from his Clydesdale friends. Eventually through many different hardships he is finally reunited with this horse friends. If you look at the “Wassup” commercial however it portrays it in a very different way. It shows a couple of friends calling each other on the phone. At first they are boring, but as soon as they start yelling at each other over the phone more and more of their friends hop in on the phone call. Although it may be a bit obnoxious it does eventually showcase a sense of coming

All three ads used bigger font to attract attention. Along with the bigger font, all of the ads put a picture(s) of their product. Reviews from previous customers was also another selling point for me. Being able to know what they thought about the supplement, negative or positive, helped me narrow my choices. I am able to save money as well, by not buying the brand with disappointing results. Another persuasive technique that I noticed on all ads was “Guaranteed to Work” written somewhere on the page. Along with the words was a stamp logo from a vet. Underneath the words and stamp is a smaller font explaining which vet gave the okay and their personal review on the product. The more reviews, information, and pictures there were the more I was persuaded to buy the

I have chosen the Old Spice vs Axe advertisements to be a good compare and contrast just because of the different ways they get your attention. On one end of the spectrum you have a "macho" man with a deep voice stating things and it actually happening because he smells like a man. On the other, you have young guys putting on some spray that attracts all the females to him. The smell of the spray making a person look more attractive. However, there have been some differences that we can notice. For starters its the way they approach their audience, both go for a comical standpoint as the commercials have an unlikely outcome.

In some people’s opinions, the ad might be more effective at card stacking or Animal Farm might be more effective at the testimonial technique. For example, the ratio of animals knowing who Boxer is to the number of animals on the farm is greater than ratio of people knowing who Dwayne Johnson is to the number of people in the world. Also, Boxer is arguably more respected by the animals than Johnson by everyone who knows him. On the contrary, the ad might have used the card stacking technique more

Ads are made to grab our attention and persuade us to buy or support a product. When it comes down to TV Shows and ads, it depends on what type of show it is. If the show is a supernatural show, the ad could be a very dark. If the show is a comedy, the ad would be very light. For example, an ad for the TV series Buffy The Vampire Slayer shows the titled character’s eyes staring at you and the tagline reads: BUFFY LIVES (whedon.org). Contrasting that, in an ad for the comedy series Cougar Town, the main characters are happy and drinking wine like they normally do on the show. The two separate ads clearly explains to the consumer that Buffy will go through a dark time on the show while on Cougar Town, they will be happy and carefree like they usually are. But one type of show, teen dramas, are going for the controversial route with their ads

There are many similarities and differences between informative and persuasive speeches. Informative speeches inform the readers or audience about whatever the speaker/author is speaking about. Persuasive speeches are trying to persuade someone do something to help whatever that that person has going on. They both share the same features. Informative speeches are not that difficult.

In both advertisements they are talking about a degree from Niemeyer university. Both show a person in their job settings which shows that they are going to succeed when earning the degree. How even are very few similarities in the same way, as well these two advertisements. Both have many different things they both present.