Comparing and Contrasting American and Japanese Marketing Essay

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

As Mahatma Gandhi said, “No culture can live, if it attempts to be exclusive” (Mahatma). Our culture identifies who we are and how we behave in social environments and provides us with a foundation in which to live our lives and raise our families. Each individual culture has certain customs and courtesies that are important. Exposure to the cultures of others can be intimidating and can leave a person feeling confused and unsure about how they fit in (Schaefer 60). Culture shock can leave a person feeling out of place in an unfamiliar culture (Schaefer 60). Our diverse societies demand understanding and acceptance of other cultures. Learning and understanding these cultures before being

The market can often face influences and change from numerous companies all at once. Companies aiming to introduce a product to a new population face the hurdle of influencing the market to create a need for their product, if there is not one already. In Ethan Watters’ essay, The Mega-Marketing of Depression in Japan, Watters addresses the methods with which GlaxoSmithKline introduces and changes the very culture of the Japanese in order to create a need for their antidepressant drug, Paxil. Though GlaxoSmithKline’s efforts to create a need for their drug, a cultural shift occurred, one in which changed the very way of life for the Japanese. As stated in Watters’ essay, the executives did not present themselves as people only driven by profits

Ethan Watters exemplifies a unique phenomenon in his work on the idea of cultural change in Japan. Watters essay discusses how a nation was altered for the benefit industry through the use of marketing. The stance that Watters takes in his essay is the implications of marketing and marketing techniques which can be used to change the thinking of a whole country. Karen Ho’s essay “Biographies of Hegemony” focuses on how the leaders of investment bankers market the ‘success’ in investment banking in an attempt to make students get involved in the banking career. Both of these ideas were joined together by the constitution and techniques used in marketing, a system evident in Ho’s essay. Before scrutinizing how marketing influences different

From this course, I learned plenty of international marketing principles and knew that international environments are quite different from countries to countries. Each market you enter is different, and what works in one country or region will not work in another. As technology creates leaps in communication and transportation, the world continues to feel smaller and smaller. It is not that hard for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade, and no doubt, the world is tending to be more international, diverse and muti-cultural in multiple ways. In most factors that influenced international marketing, culture has a great impact on it. A marketer always has to study about the local culture in-depth before offering a product to them, and I think that well- understanding of a country’s culture is really essential for international marketing.

The impact of national cultures on marketing practices has been such that it brought about the creation of an academic field, with as a lead-researcher, Geert. Hofstede, on whose writings I have based my analysis.

From the fighting styles of the Japanese and the way American culture differed from the Japanese culture, readers can infer that the two battling countries had many different beliefs and values. These beliefs and values were put on display even before the warriors were flying to Pearl Harbor and ruthlessly fighting battles on the islands in the Pacific. The Japanese were taught as young kids about the weak and inferior westerns, and the militarism of Imperial Japan was introduced into schools with the political views and military lessons implemented into schools teachings for kids and teens. After being taught of these weak westerners who were inferior to them, the males at the age of 17 were drafted to go fight the Americans or Chinese, or some even in Europe. John Bradley shows readers the brutality of the

Since Japan’s exit from isolation and entrance into global, cross cultural exchange, many aspects of the Japanese culture have been shaped and changed from their original traditionalism. Despite Western influence, however, Japan has been able to maintain a sense of cultural identity through unique practices that are rooted in the original culture. A prime example of this autonomy can be found when observing Japanese business culture and ethics, especially when the United States is used as a cornerstone of comparison. In observing the modern business practices of both nations one is immediately drawn to the manner in which business is both discussed and

Japan is about 83 years old. Japan is an island in the Pacific Ocean. It has dense cities, palaces, mountainous national parks and thousands of shrines and temples. Population of Japan as of 2016 is 127 million. Its capital, Tokyo, is also one of the biggest cities. Their national language is japanese but there are eleven other known languages.

Traditional Japanese cultural values are influenced by Confucian values and ideology, this held standards determine what is acceptable or unacceptable and thus, define what is expected and respected in Japan (Miles, 2006). Confucian ideology asserts that social order is achieved and maintained through principles developed through human wisdom (Miles, 2006). Furthermore, emphasizes the importance of human relationships; to the Japanese it is important to respect, be faithful, and have consideration for the needs of others (Miles, 2006). Thus the Japanese, appear to follow the platinum rule, which promotes awareness of general and specific differences, implying that one should treat others the way they want to be treated (Johnson, 2017). In order

This report was started to examine the cultural profile Japan and provide suggestions and recommendations to adapt the market strategy with respect to the

Freedom versus order is the defining difference between the cultures of Japan and America. America focuses on the ideals of freedom and equality, while Japan centers its culture on duty and order. This can clearly be seen when comparing the average daily life of an American and Japanese man or woman. In Japan, an employee must adhere to the same standards at work and outside of work.

2. How would leveraging capabilities with respect to the Indonesian market differ between an Australian/New Zealand producer of computer software and an Australian/New Zealand manufacturer of automotive parts?

Dicken, P. (2007). Global Shift: Mapping the Changing Contours of the World Economy, 5th. Edition. SAGE Publications

Psychological anthropology is the study of individuals and their personalities and identities, within particular cultural contexts. In this paper I will identify two different cultures in the world which are the American and Japanese. Then, I will examine their traditions through various life cycles. Based on the behaviors, customs, and beliefs of each of the two cultures, I will discuss how personalities and identities are formed and shaped within the two different cultures. Finally, I will be giving two specific examples for each of the selected cultures.