Comparing and Contrasting a Magazine Advertisement with a Television Advertisement

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Comparing and Contrasting a Magazine Advertisement with a Television Advertisement

In our day to day lives we are surrounded with advertising, all be it Bill boards Television, Magazines and various other kinds of media which advertises. All of which are predominantly trying to influence us enough to get a sale of their product. Advertising surrounds us in many forms, whether we’re walking up a street and there are billboards, driving in the car and the radio is on, reading the news, finding out the gossip in our magazines, watching our favourite soap, surfing the net, and now even picking up our mobile phones and finding we are subjected to advertising.

There is always a target audience which is
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The sound can create an effect or a mood. Most television adverts have a variety of sounds. The camera work I feel probably has the most impact as that is what catches your eye before you take notice of anything else, especially in magazines. In magazines the camera work has to be good. It can be close up, distant, a combination of both. Pictures can be super imposed on each other. The camera work has to get your attention. On the television camera work is extensive. There are usually lots of scene changes to persuade or involve the viewer more. The camera can, pan, fix frame, zoom, tilt and even be mounted onto a moving object.

Occasionally celebrity endorsements are use in adverts. If the celebrity is recognised by the viewer it is hoped that the viewer will remain attentive and listen and look at the advert. These types of adverts do not come cheap, but it makes viewers/readers think that if the product is good enough for a person of their calibre, then they should be using it, and it will make them equally as good.

A comparison of the qualities TV adverts and Magazine adverts have. Magazines allow you time to browse. They hold more information than a TV advert and sometimes contain free samples for specific adverts in their magazine. They are cheaper to advertise in
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