Comparing the Personalities and Values of Steve Jobs and Steve Wozniak

Despite visionary quality, jobs was famously impatient, petulant and tough with people around him. He generally used to shout on the employee who did not support his idea. Due to this nature he lost many talented employee who could help him in developing the product in the best way.

“Your time is limited, so don’t waste it living someone else’s life” (253). The man who changed the world of technology said this in front of thousands of Stanford graduates. All of the interesting work and his life was written in a biography called Steve Jobs: The Man Who Thought Different by Karen Blumenthal. Blumenthal included everything about Jobs from birth to death in this book. The title of the book came from Apple advertisements that said “Think Different.” The main character of the book was obviously Steve Jobs. Jobs was the co-founder of Apple Inc., NeXT, and Pixar and he was able to do all that because he was the man who thought different. Anyone who owns an Apple product or has seen many of the famous movies

Jobs’ purpose of the speech is to influence the listeners. He wanted to entertain his listeners with stories that play a huge part of his life. The knowledge the audience might have on Jobs’ background of his story is that he is a successful CEO of the Apple company. Apple is a worldwide technology company that sells software, electronics, and online services. Jobs’ speech enlighten the audience to agree to what he has to say about doing what you love. He used strategies such as figurative language, rhetorical devices, ethos, pathos, and logos to encourage his audience to believe in themselves.

One element that contributes to Steve Jobs’ ethos is the fact that he is so successful in his career. Already knowing who Steve Jobs was, he led the audience to the appeal that we is successful because of his company in which he worked hard for. One of the first things he mentioned in his speech to make it so he is comes off as smart when he says he created Apple, a multi-billion dollar company, and Pixar, the “most successful animation studio in the world.” This adds on to his knowledgeable self, creating validity because the people listening view Jobs as being high in the successful level and makes the audience believe him. Jobs continues with his reliability by saying that he was a college dropout and still went on to be extremely successful.

One of the reasons Jobs was so persuasive to all audiences was his meticulous use of ethos, pathos, and logos. The driving force of his rhetoric was that he adjusted his use of ethos (appealing to ethics) depending on his audience. This is well explained in an article published by the journal Group & Organization Management that examines Steve Jobs’ rhetorical strategies. “We find that customized rhetorical strategies are influenced by his perceived ethos (credibility) in the respective situations, which in turn influences the extent of logos (appeal to logic) and pathos (appeal to emotions) employed” (Heracleous). The way that Jobs applied ethos while communicating

Six Years ago, the world lost one the most technologically and innovatively inclined individuals of his time. He was best known for creating classy and cutting edge technology that many people worldwide would attempt to be first in line for when the newest edition was released. This man’s name was Steve Jobs. He was the founder and CEO of Apple, a company that he and Steve Wozniak developed in Jobs’s garage after he dropped out of college. Creating such a company was no easy task, but Jobs persevered and didn’t back down from any challenge that he faced along the way. He is an individual that is very hard to ignore, specifically when listening to him speak. For a man of so many accomplishments, it is no surprise that Stanford invited him to speak at the 2005 commencement ceremony. This speech is said to be one of the best he had ever given. The speech dives into Job’s life and lessons he learned along the way through trial and error. Jobs tries to convince the graduates that they should to listen to their heart when selecting a career. Jobs uses ethos to establish credibility, pathetic appeals to get the audience to listen to his advice and utilizes a logical argument to show that in order to achieve success, one must stay true to who they are.

In Steve Job’s speech which was delivered to soon to be graduates at Stanford, he preached that in whatever career or goal in mind a person must love it. Jobs said, “You’ve got to find what you love. And that is as true for your work as it is for your lovers. And the only way to do great work is to love what you do” (Jobs 3). Steve Jobs had an inventive mind because he broke through many frontiers in technology. He used his inventive mind to find different ways to achieve his goals. Unlike Kennedy who wanted to reach for a frontier through challenging people, Jobs found he could be successful being simply loving his craft. Steve Jobs stated, “It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating” (Jobs 1). Jobs enjoyed learning about technology and he loved it. Steve Jobs with John F. Kennedy wanted to reach a goal or be successful and both achieve it using their inventive mind trait just in different

Apple the pursuit of perfect, it also led to the growth of its ups and downs. Jobs not willing to give up work and control anything, especially when it may affect the customer experience. But he was faced with a problem. There is a part of the process he does not control: in a store to

He shared how he was a successful and confident person. For example, Jobs said, “If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.” Moreover, Jobs mentioned that he was the one who started Apple Company, NeXT, and Pixar. These examples lead the audiences to agree with his viewpoint because they think if they agree with him, they might achieve like him.

Jobs was a marketing genius. He knew how to build up exitement for the fans and his affection to secrecy made every revelation of a new Apple product a special event. Jobs always was the one to reveal new products and “More than any other personal computer, the Mac comes wrapped in hype,

Steven Jobs was an entrepreneur who wanted to bring power to the people. He had many experiences to motivate his creativity and drive to create a better place. He grew up experiencing different places and life altering changes that helped him find a purpose in life, and this was to revolutionize the world through technology. Steven Jobs travelled to a few different states in the US allowing him to meet different people. Some of these connections lasted a lifetime and had a lot to offer. These connections were relationships, friends, loved ones, and business partners that helped him achieve his goal. Steve also travelled to India and studied abroad for his spirituality; looking for a purpose. There is no reason to doubt that Steve found his purpose in life. When Jobs came back to the United States, he created Apple and it developed into a tool to realize his dreams. Steve Jobs went through many ups and downs throughout his career, but he never stopped giving to the world.

The Apple computer began reading and writing 4 kilobytes which was 20,000 times slower than today. Between then and now, Apple has progressed far from where it began. The Mac offered point and click technology which was comprehensible and easy to use. It did not take an expert to set up and use, causing technology to spread quickly through the common people. Jobs says in his speech, “If today were the last day of my life, would I want to do what I am about to do today?”, then explains how if he believes this is untrue, something needs to be changed. He believes that if he is doing something he does not enjoy, something needs to be done

In his life, Jobs showed his dedication by persevering through hardships numerous times. As a college student, Jobs soon becomes jaded against the importance of college and dropped out: “the minute I dropped out I could stop taking the required classes that didn't interest me and began dropping into the ones that looked interesting” (Jobs). Jobs felt like he did not have direction in his life, so he started his search for his true passion. Even though he dropped out he did not stop learning and trying to improve his skills in search of his future career. Once he achieved success and created a business called Apple, he was fired from: “What had been the focus of (his) adult life” (Jobs). Being fired from Apple was devastating to Jobs, but allowed him to rethink his life and pursuit of his passion. Once he realized his life work was taken from him, he decided to continue his pursuit by creating pixar and next. Therefore, Jobs never allowed himself to stay held down by his hardships, but instead persevered to accomplish his dreams.

Jobs knew things, but also knew he didn’t know everything. However, Jobs could persuade the smartest people on earth to help him override any challenge.

Lastly, Jobs describes his life philosophy, saying “Your time is limited, so don’t waste it living someone else’s life,” meaning that he would live his life doing what he likes, not what others like. Jobs impresses and convinces the audience through logic, pulling them in. This allows the graduates to be inspired to take ahold of life.