Comparing the Persuasive Techniques Used in Two Charity Fundraising Advertisements

Advertisement is a form of communication intended to persuade consumers to purchase or to accept the ideas, products or services. Advertising persuasion strategy not only has logic, but also has a unique artistry that advertisers use to find many effective persuasions for various kinds of target markets. Different ways to persuade customers for the same product could have distinct effects by analyzing targets, appeal methods, and angles of vision. Two different image advertisements for watches are analyzed with rhetorical strategies thereinafter, which have entirely distinct groups of the target audiences.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

Advertisements and images are powerful tools of media that can be effectively used to persuade people. The Australian Red Cross publicizes a very simple, yet powerful image that attempts to directly speak to its viewers. A subsect of the International Red Cross, the Australian Red Cross, is a humanitarian organization that is dedicated to help people who are in need. It depends on the citizens of the world to support its life saving services and programs. The Red Cross values the time, blood, and money that people donate to the organization (Citation for this info?). By placing emphasis on certain parts of the advertisement and then instilling pathos through the use of colors, the Australian Red Cross attempts to solicit donations by stressing

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

Over the years, it is apparent that adverts in general have adapted their advertising language by employing extensive methods of persuasion, instead of focusing on their actual product or purpose.

Advertisements all have one purpose, which is to make a customer aware of them so that the product or message being advertised can be brought to their awareness. The goal of gaining a person’s attention towards a product so that it can be bought is often achieved by appealing to the author’s credibility. An example can be seen in the American Red Cross Poster reveals that by giving blood, it brings communities together and it helps save lives of many (Red Cross). It can be seen that credibility is trying to be gained by showing that the audiences best interest is being made by stating that the blood would help save other lives and people would be closer together. Another example of the appeal to ethos can be seen in a passage from the book

Advertisements are a part of our everyday lives and we encounter thousands every day on television, in newspapers, on the radio, on the internet. Advertisements use three basic tricks to persuade the people as listed by Aristotle: Ethos, Pathos, and Logos. Ethos is an appeal to ethics, and it is used to convince the viewer of the credibility. Pathos is an appeal to emotion and is used to convince the viewer by creating an emotional response. Logos is an appeal to logic and is used to persuade the viewer by logic. An advertisement may use one, two or a combination of all three. They have the power to persuade us into buying things that we might or might not want. Not every advertisement aims at materialistic things. Some advertisements want to educate us on a persistent issue, some might want to raise awareness and even aid funding, some try to remind us of important events that might be taking place in our county. The advertising agencies try to be as creative as possible in order to grab utmost attention. But sometimes, in doing so, they end up hurting sentiments of a community of people. I will discuss one such advertisement in my journal below.

“The greatness of a nation and its moral progress can be judged by the way its animals are treated” quote by Mahatma Gandhi. Over 115 million animals are killed in laboratory experiments worldwide for drug, cosmetics, chemical and food testing every year. Nowadays, advertising agencies against animal abuse are deciding to use shocking tactics to get their point across about ending animal cruelty. There are several advertisements that address different types of issues, but at the end of the day all they are trying to do is to give a voice to the voiceless, the animals. In order for these agencies to get the ability to manipulate and the full attention of the audience they need to use the most common persuasive strategies. Those persuasive strategies can also be known as the rhetorical tools of persuasion, which are the appeals to pathos, logos, and ethos,

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

If you own smartphone, you can take advantage of lockscreen apps that pay you to place ads on your lockscreen and pay you a small monetary amount for doing so. If you are interested in signing up for a lockscreen app, Adme is a good one to try. Below is my experience with the app.

Throughout this paper, we have viewed a few different persuasive techniques. We even discussed an alternate claim, rhetorical question. Although rhetorical question may work well in some ads, alliteration and repetition are still much better. As I remind you that alliteration tied for second in a survey on which hook is easiest to understand, and repetition tied for first in a survey on which ad is the most effective overall, it is clear that repetition and alliteration are the two best persuasive techniques that advertisers could possibly

Despite the vastly different intentions of the two works, they do have some similar traits, especially in regards to their uses of language. Both pieces share emotionally charged language that pushes forth their own agendas. As to be expected, though, these similarities achieve entirely different results. The advertisement relies on overly positive and flowery language to draw the audience in. Words like “delightful”, “excellence”, and “noteworthy” highlight this. While the article does the same thing, it uses the language to force the reader into a downcast state, attempting to get them to pity the victims of American capitalism abroad. In this case, Shors uses negatively charged words: “scavenged”, “rough”, and

The persuasive techniques this print ad utilized was, first of all, cartoons. Since in the print ad, there are two famous cartoons Mickey Mouse, and Minnie Mouse. Also, in the print ad it informs you that if you arrive at Toy Story Land, you have the opportunity to be able to meet Disney characters, that are all cartoons. The second persuasive technique the print ad utilized was fun. Due to in the print ad, it displays citizens at Toy Story Land having joy on the new ride there, "Grizzly Gulch." The final persuasive technique this print ad utilized was loaded language. Since in the print ad, it informs you that you can meet and play with the Disney characters, watch the Broadway-style shows, “Disney In the Stars Fireworks” and “Flights of Fantasy

There are many causes that people are adamant about in today’s society. People are aiming to acquire support for their cause, to provide services that will support their cause, or to find solutions to a problem. A common cause is to neuter/spay animals to lower the unwanted pet’s population in a given location. An Ireland advert and a Delaware advert offer the same solution: to neuter or spay animals. Ireland’s Spay Aware ad indirectly solves the problem by educating pet owners, the benefits of spaying and neuter of pets and using emotions to hook the audience to go through with spaying their pets. The Delaware SPCA’s ad is more direct by offering a free service to spay and neuter stray cats using logic and other incentives to

Ted Talks is a treasure trove of information, capable of providing anyone with a mountain of information on whatever might interest them. It is different to many other sources in regards to how that information is given out, this being the way most all their videos are of people giving speeches. Given the vast collection of speeches on the site, we can find many a great performances where it is obvious that the speaker had a great effect on the audience and also where the audience wasn’t very much influenced. On the topic of aging and general health, there were two speeches by Aubrey de Grey’s and Dan Buettner, and we will be comparing these two speeches together