Comparison Analysis On Pop Up Retail Versus Independent Or Brick And Mortar Store Essay

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COMPARISON ANALYSIS ON POP-UP RETAIL VERSUS INDEPENDENT OR BRICK AND MORTAR STORE (A CASE STUDY IN GLASSHOPPER) By Cynthia 13311007 BACHELOR’S DEGREE in BUSINESS ADMINISTRATION HOTEL AND TOURISM MANAGEMENT CONCENTRATION SWISS GERMAN UNIVERSITY EduTown BSD City Tangerang 15339 Indonesia June 2015 STATEMENT BY THE AUTHOR I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis. Cynthia ____________________________________________ Student Date Approved by: Samuel PD Anantadjaya, BSC, MBA, MM, CFC, CFP, CBA, Dr ____________________________________________ Thesis Advisor Date Prof. Eric Jos Nasution, MBA, MA, Ph.D ____________________________________________ Dean Date ABSTRACT COMPARISON ANALYSIS ON POP-UP RETAIL VERSUS INDEPENDENT OR BRICK AND MORTAR STORE (A CASE STUDY OF GLASSHOPPER) By Cynthia Sam PD Anantadjaya, Advisor BSC, MBA, MM, CFC, CFP, CBA, Dr SWISS GERMAN UNIVERISTY There had been an increase in the number of retail spaces. By ingeniously making use of these vacant spaces, in recent years, more pop-up stores had appeared as opposed to the brick and mortar store. Pop-up store itself is one of the options

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