Comparison And Contrast Essay: Mac Vs. Windows

One feature that Apple offers that Microsoft doesn’t have is ITunes and an App store which offer customer to buy as much music as they want to be stored on their phone, iPod or computer or mac. This means that Apple appeals to a larger target group and can get more business. One feature that

Microsoft’s approach of creating competition also increases both the variety and the availability of their PCs. PCs can be found almost anywhere that sells other electronics. Each PC manufacturer produces their own configurations. Each retailer sells at least a few exclusive PCs. The end result is many different PC options for the consumer.

One competitive strategy that Microsoft may consider would be lowering the price of the software. Microsoft’s current OS average cost is $200 but can be as high as six to seven hundred, while Apple currently offers theirs on average at about $50. Lowering the average cost of the OS could increase demand as well as sales (“Calibex”, 1999-2015).

The two firms being compared were google and apple, both firms dominate the intersection of technology and consumer access. In addition they both compete across a huge range of sub-industries such as computing software, hardware, operating systems, applications and web browsing amongst others. However each firm takes a different approach from an organizational perspective.

This, of course, means competition, which in turn lowers prices. Macintosh systems are sold primarily sold in whole systems which are composed of RAM and processor speed, meaning that the consumer ends up with what Apple has decided should be included in the system. Windows systems, however, can be built to the consumer needs, or by the consumer themselves. They could select which part would be best for them for the price they would pay for it.

Viewed together, three main facts indicate that Microsoft enjoys monopoly power. First, Microsoft's share of the market for Intel-compatible Personal Computer (PC) operating systems is extremely large and stable. Second, Microsoft's dominant market share is protected by a high barrier to entry. Third, and largely as a result of that barrier, Microsoft's customers lack a commercially viable alternative to Windows, the operating system of all PC's.

The PCs became a commodity. Microsoft grew to be the leader in the operating system market continuing to develop their Windows GUI line. With Windows, software standards have been established allowing software developers to certify their products to meet Windows requirements and deliver controlled performance. In addition, the PCs allowed numerous hardware manufacturers to

Microsoft is a highly diversified company. Its technologically-related products span from software to music players to game consoles to web browsers to search engines to phones. However, its flagship product, the product which has been the primary driver of its profits has been Microsoft Windows, the ubiquitous operating system that runs on virtually every computer in the world. Windows has been deemed so critical that even Microsoft's competitor Apple was effectively forced by market pressures to allow its Macs to run Windows, in an effort to boost sales. "As astounding as Apple's success has been, it hasn't put a dent in the Microsoft Office monopoly. [Current CEO] Ballmer and company still profit on every Macbook running Word, Excel and PowerPoint" (Greg 2012).But while Microsoft continues to make its highly profitable Windows products (despite industry criticism about its user features); it has struggled to diversify in its many critical areas, most notable in its music, phones, and Internet service.

This paper analyzes and compares the differences between the Windows and Linux’s operating system in an enterprise. It emphasizes the features in these two operating system such as history, cost, security, user-friendliness, performance, and future trends. It shows how impactful these features can be when an enterprise chooses an operating system. The research in this paper highlights the pros and cons of an enterprise using one operating system or the other. It directs the readers to have a better understanding on which operating system is better for specific instances. Readers will have an enhance perception on Windows and Linux and the platforms they serve. In our paper we try to fully analyze Windows and Linux’s operating system, so an enterprise can choose the best operating system for themselves.

The website is well organized, making it very simple to find what a person is looking for. Unlike Microsoft, it is well spaced, which helps to grab the reader’s attention. Microsoft’s homepage is setup fairly differently from Apple’s. Instead of having a main ad like Apple, its site has a set of highlights advertising their information. Highlights do not catch a reader’s attention as well as Apple’s large ad. Furthermore, Microsoft’s homepage is also packed with a lot of information in such little space. The information is broken down into bullet points, but the font is small and there are hardly any images to differentiate between the items. There is little to attract the reader to make him/her want to read through this content because it just appears to be boring. Therefore, the homepage of Apple and Microsoft differ.

Microsoft operates in many geographic locations around the world and are behind the world’s most popular desktop operating system in the world. Microsoft is primarily a software company but have flexed their arms into internet services and are behind certain products in consumer market which is directly against Google. Microsoft’s market includes end-customers, enterprises and institutions just like Google. Some of the key Microsoft products are Bing which is a search engine just like Google.com and Microsoft ad center which is a direct

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Despite this Mac has continued to gain popularity in the market. It 's programs have proved to be more stable than Windows, as a result of this hardware for the systems generally last longer as well. This is due to the fact that Mac systems have more features that monitor and regulate the activities, temperatures, and functions that can wear a system down faster. Mac computers also become known for their vivid aqua screen. Because of this many graphic designers, special effects editors, and even musicians have switched to using Mac computers. Even despite their price, which to this day remains higher than the competition, Mac still shares a steady part of the market and its popularity continues to grow. One of the biggest things that has kept Apple very competitive in the market is their version of the tablet. They have also developed the iPhone and the iPod. Apple was the first to not only create these devices but also they made these devices work with each other in a way that no other company has done with any of their devices before.

One of the competitive strategies for Apple Inc. lies in its string Sales and Marketing positioning all across the world tough its exclusive Apple stores or in the form of franchise stores. Another competitive advantage of the company lies in its Research & Development capability. This strategy has long been a source of competitive advantage to beat the competitive rivals, both in the domestic market (like Microsoft Windows operating System and Apple’s Macintosh), Google Inc. (Android mobile operating system and Apple’s iOS) s well as in the international competitors like South Korean giant, Samsung and Finnish mobile maker, Nokia Inc. (University of Oregon Investment Group 2012).