Comparison Between Blood Orange And Lemon Verbena

Message execution – There is some support for more than one execution technique. Some may point out “personality symbol” because of the characters involved and the association between Coca-Cola and Charlie Brown. However, the technique of personality symbol is one that generally sees a specific character attached to the brand in a more long-term manner. Some may argue for “mood or image.” Certainly, with this being an emotional ad, there is a mood/image that is being conveyed. But the best argument is likely for “slice of life.” This problem/solution format shows everyday “people” confronting a problem that is solved by the brand. In this case, the problem is presented by two characters fighting over the beverage. The solution is

looking at my project I was hoping for better but my talent isn’t as great as hers, so I tried my best with color scheme and “flair” to help out my lack of ability with the design itself the octopus.

Sometimes the simplest acts can show the most love. In the Extra Gum Commercial: The Story of Juan and Sara, the high school sweethearts share a piece of gum with one another during some of the most important events in their lives. The Extra Gum commercial uses the song “Can’t Help Falling in Love” to add pathos due to the loving lyrics of the song that also tell the story. The varying scenes used enable the audience to relate to the story and add a deeper purpose to the meaning of the commercial. Gum is a the main component of the advertisement and throughout it is used as a symbol of love while the wrappers represent foreshadowing.

Multimodal text plays a huge role in the entertainment industry, but how they promote and influence audiences to buy their products depends highly on how they present their advertisement. In the famous Old Spice commercial many rhetorical appeals are used, and although this advertisement little to realistically describes the product they are advertising, It's clever and subtle use of all three appeals, pathos, logos, and ethos, persuaded many people to switch to Old Spice and at the same time helped Old Spice reach its target audience, which is men.

It’s the little things that matter. At least that’s what Wrigley gum company wants us to believe. A commercial first launched on Valentine’s day, the sappy, yet charming, Extra Gum commercial “The Story of Sarah and Juan” is a commercial like no other. The commercial begins as a flashback to a high school relationship. From the first day the couple meets, the commercial met the needs of the audience rhetorically by using the three major components of rhetoric--ethos, pathos, and logos. “The Story of Sarah and Juan” effectively gets an emotional reaction out of its audience by using these rhetorical elements to link Extra Gum to a memorable connection. Not just any connection, true love that can withstand anything. A company that magically

Now I leave you for a few moments to admire how happy you are, also to admire your beautiful hands. And when we come back I want that beautiful, confident feeling to travel with you to the Present and to the Future and make it stay with you forever.

When trying to make an argument or persuade someone, images can be powerful tools. They can convey complex ideas that text alone cannot. Images also possess the ability to be simultaneously simple and natural while playing with the wits of the viewer. The Australian Red Cross Blood Service (ARCBS) is a part of the International Red Cross that seeks donations of two varieties for assistance in medical treatments namely cash and blood. The image that I have chosen is an ad print published by the ARCBS with assistance from a reputed ad agency M&C Saatchi. The advertisement proposes that though one of the two means of the donations is not familiar among the crowd, it is equally important as the other and tries to attract the readers towards

To create cohesiveness with the television commercials, consider a visual device of the rich ‘getting started’ stories. This will take the pressure off of the language to bridge TV with print

Mount Franklin’s “Add a little sparkle” and Solo’s “Legend of the lemon tree”, have the same similarities and also have lots of differences, for example they both have a ‘sex appeal’ to grab the audience’s attention. They both have the same idea to persuade the audience, they trying to get an eye catching ad. With Mount Franklin ‘”add a little sparkle’ for example its meant to make you feel like its refreshing by all the water and nature you can see in the ad, and in Solo “Legend of the lemon tree” they have a man that is exaggerating and can do really anything and they have an eye catching view to the ad by exaggerating. Both of these ads have lots of exaggeration and they both have these slogans “Legend of the lemon tree” and “Add a little sparkle”.

Imagery and emphasis can create memorable commercials. Emotions inside of commercial viewers are used to sell products in modern day society. Commercials are careful of how they use symbolism inside of their advertisements. Vivid coloring can inspire powerful positive feelings in a viewer, but grim coloring could create a negative feeling. People could feel positive feelings when considering to buy a product such as the Apple iPad. Scenes within the Apple commercial help to inspire the thought through strategic marketing. The commercial makers were careful in their placement of imagery and product placement. They also had intelligent choices in who they chose to narrate their commercial.

High school relay teams, for example, have built themselves a reputation for craftiness in their fundraising endeavors. We see these young activists designing custom T-shirts to wear around school and town in hopes of garnering attention. This method is particularly effective when fashion plays such a large role in the average teen life, it’s all about making a statement through couture. The same intent is in mind when Relay for Life attendees bake cupcakes of the most trendy flavors. It is not bland vanillas that will make the big bucks, but rather maple-bacons, red velvets, and Nutella-filled variations. The same concept can be applied to posters intended at drawing in potential neighborhood participants. These should not be dull and easy to miss, but rather legible, pithy, and intriguing persuasive memorandum with some sort of hook. Design is important to draw passers-by in. The American Cancer Society intends to let it’s audience know that it’s relationships with its members are symbiotic; the community wants to help you, you want to offer help, and through your assistance, they are enabled to do

There are some quirks of American society that, when thought about from an outside perspective, can make our country seem like a very odd place. Specifically, Americans put a large emphasis on appearance over actual content. We recognized aspects of this in both the ultra-conservative news reporting of Fox News, where outrageous headlines are meant to pull readers in through the assumption that bad publicity is still publicity, and in the greeting card industry that has tempered the American public to believe that the only way to express gratitude is buying their product, at the expense of our wallets. In order to demonstrate the similar techniques our targets use to draw in consumers, we utilized a vehicle that incorporated both and hyperbolized

There are two items in this world that humans hate wasting. Time and Money. With two words, anyone can be drawn into a product, action, or idea. “Free Kittens” can mean more than just a new companion to adults. For some, it means three things; a cat, no money, and no waiting. In Roy Peter Clark’s book, How to Write Short: Word Craft for Fast Times, he dedicates and entire chapter to slogans and sales. By analyzing what needs to be said, conveying that to customers, and constructing the output, Roy Peter Clark shows us that all slogans are works of short writing. Slogans speak for the product where the company cannot. No matter the media it appears from, it has a lasting impression on everyone.

In our project we have created 4 merchandise that we find best to represent what our customers would want to see from our attraction. The first merchandise is an invisible gum ball called Violet’s Gum, that comes with one flavor that is either strawberry or mango. The purpose of the gum being invisible is for it to relate with one of our characters which is Violet and she has the superpower of invisibility, but we want to create more excitement within our product by not letting our consumer know what flavor they are going to be chewing. Our second merchandise is named The Incredible Delight, it is a cranberry flavor juice that has the The Incredibles Logo outside of the bottle.This drink has the power to change a normal person to a superhero

Don’t be intimidated by this. Have fun with it! You get to choose your colors, style, overall image that you want your brand to convey.