Comparison Between Juxtapose France And United Kingdom's Regulation Of Advertising

Companies and organizations use advertising to control consumers and to get them to purchase or accept certain views, often without

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

Advertising is protected by the First Amendment of the United States constitution. Conversely, advertising requires less control from the First Amendment, but requires the majority of control from the government and most importantly, the Federal Trade Commission. The Federal Trade Commission controls the content and images that are being advertised to consumers that seem to be exaggerated or just plain over the top. With that being said, false advertising is one of the biggest rising issues amongst many companies, celebrities, business, and much more. False advertising is when an individual(s) attempt to betray consumers into believing they are purchasing an absolutely amazing product, when in reality, they are

Advertisements are an important vehicle designed to promote or help sell a product, service or idea (Young, 2014, p.35). As a dimension of IMC, advertising is “…most often associated with offenses that attract attention from critics and regulators alike” (Young, 2014, p.34). This can be

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

Throughout history, advertising has played a significant role in consumerism, politics, and much more. By the 1920’s it had developed into a major aspect of daily life for Americans, determining everything from their hygiene habits to their meals. Despite this having been almost one-hundred years ago, there are many similarities, but also many differences in the advertising industry today.

The legislation affecting on what the business can and cannot say about their products and services, marketing activities are observed by the independent Advertising Standards Authority (ASA). The ASA is an industry body, rather than a part of a legal framework; it promotes and maintains the British code of advertising, Sales promotion and Direct marketing (CAP). This is a set of rules and standards that businesses follow when marketing, it is to Keep within the legal framework, protect customers from false claims, and create an even balance for advertisers.

Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al., 2010, 502). Today, an average consumer is exposed to hundreds of advertisements every day. It is when these companies attempt to promote a dangerous product that restrictions must be, and have been put in place. For several years, Canada’s regulations on tobacco advertisements have become stricter, while

The average American is exposed to an estimated number of about two-hundred fifty to five hundred advertisements in a single day. As unrealistic as the statistic seems, it is because most people are not often aware of the companies attempt to expose their products through an advertisement to the consumers unless it is one that is personally appealing to themselves. An advertisement is used to grab the attention of the audience by means of television, radio, internet, billboards, magazines, and newspapers. Through the use of media, the advertisers usually create the advertisement to persuade the audience to take an action after viewing the advertisement or they use the advertisement to manipulate the audience into believing their product is

The audience is not forced to buy any product from an advertisement. After watching a commercial, it is the consumer's job to research the actual element and see if they would like to buy it. For example, if someone were to watch the Pantene advertisement with Selena Gomez, they should not buy the shampoo or conditioner simply because they saw Selena Gomez promoting it. Moreover, they cannot assume that the use of the product will automatically make their hair like hers. Regarding the author’s claim to creating laws against this type of marketing, it is a free market with no need of government control. Including the government with this dispute would easily lower profits due to angry business owners and

Industry claims a right to advertise with some voluntary restrictions and minimal regulation by government. In the law this right is protected by the First Amendment, which is the basis for the Supreme Court’s commercial speech doctrine. In practice, the industry receives broad protection for its advertising claims.

The average American sees around 4,000 to 10,000 advertisements every day ( redcrowmarketing.com ). Advertisements are everywhere consumers look, including on television, billboards, menus, and apps. Most of the advertisements that are published are airbrushed. Airbrushing is an popular method that a myriad of companies use to make their products look higher quality. Even the models shown with the product are airbrushed. The airbrushing completely distorts the model’s physical appearance. Although it may not seem harmful, airbrushing the models and products is not healthy for consumers to see. Many major companies, such as Aerie and Seventeen Magazine, have decided to stop photoshopping. Airbrushing models in advertisements should be banned

All marketing activities are also monitored by the independent Advertising Standards Agency. This is an industry body that promotes and maintains the British Code of Advertising, Sales Promotion and Direct Marketing. This is a set of rules and standards that businesses follow when marketing so they can keep within the legal framework. It also ensures to protect customers from misleading claims and it creates an even footing for advertisers.

The most relevant types of advertising restrictions arise from topics like drug and alcohol consumption and childhood obesity, among many other controversial topics. Aside from the United States these efforts to restrict advertising of specific kinds are much more prominent in other countries. The United States is known for its freedom of speech and expression, the United States lives greatly by that, but in some aspects of life and business, there needs to be restriction to a certain extent. Platforms like radio, television, and the internet can be accessed by anyone whether they intend to come into contact or not. These platforms are wide open for deception and unruly content. Due to the advancements of technology, restrictions have and most likely will develop more and expand to more platforms. These restrictions are virtually removing the indirect effects of consumption issues by decreasing or taking away the content that would normally be seen or heard unintentionally by a person or persons, for example Television commercials on a channel someone might normally not watch. To combat negative effects of no restrictions there must be stricter restrictions for television, radio, the internet and prints. There have been many cases where these restrictions had to come into effect.