Comparison Between Solo And Mount Franklin

Message strategy – “Good really wins in the end.” This is in some respects a rather odd “big idea.” Contrast this with the early Coca-Cola campaigns that focused on the benefit of refreshment, something that is very relevant to the functional utility of the product. However, nowadays, that is not enough. For many years, there have been numerous alternatives that satisfy the need for quenching thirst. This big idea falls in line with that of more recent campaigns. That is, it drives home an emotional benefit rather than a functional one.

The appeal to logos, ethos, and pathos are used everyday in many instances. A commercial is just one instance, and Gatorade commercials use them very well. The specific Gatorade commercial I chose to use was the one where Kevin Durant has a nightmare about being blocked by Dwyane Wade that aired in 2013. Kevin Durant doesn’t want that dream to come true so he practices very hard all while using Gatorade products. Meanwhile Dwyane Wade has a nightmare that he gets dunked on by KD, so he decides to use Gatorade products while he practices. The commercial is essentially saying that if you use Gatorade products that you will achieve your goals easier, and be more like the great NBA players that use the products as well.

When we see a commercial on our T.V. screens today, we always see in print or hear the narrator telling us that their product or the service they are promoting to us is one of the best of its kind. They use all types of appeals and techniques to reel us in, making whatever they are trying to sell to us either pretty, shiny, worth-buying, or they use bold simple states telling us things such as, “Once you get it, you won’t be able to live without it.” By using these statements and methods of gaining viewers, the ad or commercial gains what it truly aspired for; attention and the need and/or desire to buy the product. In the ad “Bounty Big Spills” the bold statement and exaggerated visuals are created to

Powerade and Gatorade are two very successful companies; in some ways, they?re alike and in other areas, they are very different. To compare and contrast these companies, we?re going to look at a television commercial advertising they?ve each produced. Each of these commercials involve basketball as their sporting backdrop, but more importantly, both commercials utilize the rhetorical triangle: Ethnos, Pathos, and Logic. These three things are used to persuade the audience.

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

In this rhetorical analysis, the value of uniqueness and the use of flavors are expressed in an ad by Dr. Pepper, a well-known and popular company. These values are found within the appeals of logos, pathos, and ethos.It also states the history of how this soft drink was created, the creator, and the year it was created. Logos is expressed when the brand states that it contains 23 flavors and also includes an image of a bottle with the number 23 as well with other phrases. Pathos is used in the ad when the company states that no other drink has these flavors, which means the drink is unique, targeting the audience and persuading them to be special and different. Lastly, ethos is used by us knowing the history behind the 23

In the ad, Kobe looks like he is running and his outline is blurred. The blurring conveys that action which in turn invokes excitement. Also, Kobe’s athletic build and the Vitaminwater splashing out of the bottle are enticing. People think that drinking Vitaminwater may help them look like Kobe; he could have this energy and power because he drinks Vitaminwater. After all, Vitaminwater is the “most valuable power,” according to the ad. Most athletes consume sports drinks to replenish their systems after exercising, so Vitaminwater is a good choice for them. The drink splashing out of the bottle as well as its bright red color create a desire to try Vitaminwater. These subtle details enhance Glaceau’s use of pathos in order to sell more of their product to

Meijer Superstore, Speedway, and Walgreens are the locations used at the center of research to compare and contrast several brands of single serving-size, refrigerated, water and tea. During this exploration, the marketing mix; product, price, placement, and promotion were observed among the several brands. Coca-Cola will benefit from the research where unique observations emerged. These observations include the placement of flavoring drops to add to water, the availability of Vitamin Water in both the water and sport drink sections, and the price and placement of PepsiCo products vs. Coca-Cola products, which included both water and tea, in the Meijer Superstore.

The four advertisements chosen represented separate, and distinctive, themes. The first advertisement, for anti-wrinkle cream, utilized a bandwagon approach and a sense of the ideal retirement life. The second advertisement, for hygiene experts, suggests utilizing the fear of uncleanliness to sell the services. The third advertisement, for Camel cigarettes, brought a sense of nostalgia as I remembered spending time, as a child, with my oldest brother prior to his passing. To summarize, it embodied the ideal picture of a manly outdoorsman. The fourth, and final, advertisement focused on food and choices. Specifically, one pizza offered two distinctly unique flavors.

The Superbowl commercial that was most persuasive and entertaining was Doritos Blaze v.s. Mountain Dew Ice. In the commercial the two have a battle, hot v.s. cold. Today everyone craves new foods from on TV and it all depends on the advertising of the object. The fun attractive thing about this commercial was the songs they chose and the famous celebrities for the commercial. The main two celebs in this advertisement were Peter Dinklage and Morgan Freeman who well known in the US. This commercial will surely make people dance, sing along, and persuaded to try both products advertised.

“Dr. Pepper TEN the Manliest Low-Calorie Soda in the History of Mankind.” This slogan is displayed at the end of every Dr. Pepper TEN commercial. During these commercials a man is shown outdoors drinking Dr. Pepper TEN with the aid of the local wildlife. When viewed on the surface the commercial is short and simple this man is manly and he drinks Dr. Pepper TEN because of its bold flavor but when viewed under other lenses questions arise: How are the ideas of bold flavor and manliness expressed in the commercial and how are they connected to the low-calorie soda?

In the solo ad ‘the legend of the lemon tree’ is trying to advertise their solo drink and how it will make you feel strong and refreshed if you drink it. As for the mount franklin ad ‘add a little sparkle’ is telling you that will feel good and amazing about yourself. Solo was launched in 1973, so it is known by a lot of people. In most of their ads have ‘solo man’ in it, so people know that the ad is about solo. Solo tries to grab lots of people attention but they try to grab men who work/train/play hard and want to feel refreshed. That is sort of the same for the Mount Franklin ad, they are targeting the same sort of audience but they are mainly trying to grab lady’s attention, it is trying to tell them that they will feel amazing and refreshed

"Image is nothing, thirst is everything." This is a slogan used by the soft drink Sprite. It tells a consumer not to buy a product because of the labeling, packaging, or the way it is presented, but to instead buy it because it tastes good. This seems to be an honest and open statement, not what you would expect to hear in an advertisement. Ironically though, just before this slogan flashes on the screen, Kobe Bryant and Grant Hill, two of the NBA's rising starts, are shown talking about how wonderful Sprite is. This slogan contradicts what the rest of the advertisement says, and it contradicts what the advertisement industry tries to do in general. The use of sports icons in advertisements for the food industry, especially those

In terms of this proposed ad in this case, it can be argued that the theory would likely support a decision of approving the ad as the manipulative advertising in this case generates more utility than a purely informative advertising. A prominent economist, Theodore Levitt, argues that consumers demand more than pure operating functionality from the products they buy, meaning they demand an expanded functionality which includes helping solve problems of life (Tittle, 101). In this case then, it can be argued that if Levitt’s idea holds true, then the teenage consumers of the beverage would want the drink to solve issues of life like sex appeal and peer acceptance, which in turn would serve to maximize the utility for the majority of the consumers of the product. Counteractively, it can also be potentially argued that the long term harm of promoting the beverage with an ad of this nature could be that teenagers would be encourage to hold “beer parties”, albeit with non-alcoholic beverage, which could lead to a preference of switching to alcoholic drinks once the teens grow up. Processes that create and feed such desires are not utility maximizing (Tittle, 103) since in the long run it would end up harming the consumers. However, I feel that this latter argument is not strong enough to suggest that utilitarianism would point to a rejection of this ad since the long term harm probably will