Comparison Of Samsung And Samsung

In its early growth period Samsung adopts the strategic of a “budget” brand producer in most consumer electronics markets as it could not compete with high technological products and better quality consumer’s item

Even though, Samsung Company exists longer than Apple Company, it has number of major advantages and disadvantages. One of the biggest disadvantages of Samsung is that it has lost in the court against Apple and was forced to pay huge amount of money to Apple, thus undermining the authority of the company as a whole. On the other hand, the advantage of the Samsung is that it exists longer than Apple Company and has its well-established world-known brand and customer loyalty. Similarly to Samsung, Apple is also well-known company and advantage of that is that it is still growing company and has tendency to expand even more. According to the aspects described above, there are no major disadvantages related to Apple, which makes this company looks better comparing to others.

Samsung Mobile as a smartphone manufacturer is the biggest company in the Android Market. It released a record 78 models of smartphones in 2012. The 4 other major OEMs in the Android Market, namely LG, Motorola, HTC and Sony released a combined total of 71 models in 2012.Samsung sold 384 million smartphones across these 78 models. The 4 other OEMs mentioned above sold a total of approximately 155 million smartphones in the same year. Apple on the other hand, which is not a player in the Android Market sold 130 million smartphones across 3 models, iPhone 3GS, iPhone 4 and iPhone 4S in 2012.

Besides, Samsung has an interesting and vast product portfolio. Their product range includes laptops, tablets, smartphones, TVs, cameras, Refrigerators, etc. By this, Samsung marketing strategy has helped the firm to build trust on every product they

Climbing the Global Market with new technology, innovative and creative products, Samsung has secured a position as global market leader in key markets such as smartphones, TV’s, monitors and digital appliances.

There has also been a rise in numbers on purchases of non contract phones considering that contract phones have been could go up or down in prices depending on the company. Samsung is presenting itself in any category it can because this promotes success for the company. Being able to sell

The technology enterprise has always been a ‘dog eat dog world’ especially in the mobile phone sector. Apple has long been the top dog holding over 50% of the market share in America; however, overseas that has not been the case. Samsung now holds a 23.3% world market share, which dwarves Apple’s 14.7% that had dropped from 18.2% in just the last quarter according to IDC (International Data Corporation). When determining what is the right phone for you the most important factors to consider are the display, because you are constantly looking at it, the operating system, because it is what the phone operates on to give you the default graphical display, and of course the price because money trees don’t just grow in anybody’s backyard. After a thorough investigation of the Samsung Galaxy S8 and the Apple iPhone X, the superior display, more optimized operating system, and the significantly cheaper price tag allow the Galaxy S8 to surpass the iPhone X and become the top dog.

Samsung and Apple are the world 's largest information technology company by revenue, the world 's largest technology companies by total assets, and the world 's largest mobile phone manufacturer, by volume. These two companies have designed their latest innovated cell phone: the Apple iPhone 7 and the Samsung 7s. Let’s compare: Samsung

This paper contains a full marketing plan for the Samsung Galaxy S4 model smart phone within the South African market. The paper describes the product and the current marketing situation including a SWOT analysis. It lists measureable objectives of this proposed marketing plan and provides decisions made and the reasons for the positioning strategy, product strategy, pricing strategy, distribution strategy and marketing communications strategy.

Heavily concentrated in the cell phone industry. The competitive landscape has changed significantly over the past five years. Three new companies have emerged as the largest five players. Motorola Mobility Holdings, Nokia, and LG Electronics, Apple, Sony, and Samsung have been displaced from the five largest players in 2014.

| Competitors * Samsung(25.3%) * iPhone(2%) * HTC(3.0 %) * Blackberry(4.7%) * LG(2.5%) * Micromax(6.3%) * Karbonn (4.3%) * Spice Mobiles(2.5%) * Huwaei(2.4%) * G’Five(2.1%) * Motorola(1%) * Sony Ericsson(2%)

Samsung smartphones are growing in the market rapidly. 2015 April Galaxy S6 and S6 Edge and now 2017 March, a month earlier than 2015, Galaxy S7 and S7 edge has increased the sales figures in first quarters. (AH, 2016)

Samsung itself claims that the profitability of its handset market has been pressured by low-cost smartphone vendors, particularly in China.

3. Growing demand for quality application processors. Samsung is one of the key manufacturers of application processors for smartphones and tablets. The growing demand for these products requires more best quality application processors that only Samsung provide.

Samsung had their own Marketing Mix strategy, and also they had their own Segmenting, Targeting, and