Comparison between Borders Books and Amazon.com Books

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Borders Books and Amazon.com Borders Books This essay examines similar bookselling businesses with dissimilar outcomes, Borders Books and Amazon.com books. The essay reviews their histories and business strategies and explores reasons behind their respective success and failure. The Borders Group Inc. was at one time the nation's second largest retailers of books, along with music and other educational, informational and entertainment products. Borders was founded in 1971 by Tom and Louis Borders, beginning as a single used bookstore in Ann Arbor, Michigan. Within a few years, the brothers expanded to open two more bookstores in Michigan, one in Atlanta and one in Indianapolis. They also started a successful wholesaling business, Book Inventory Systems (Funding Universe, n.d.). The brothers opened their first superstore in 1985. Their success and that of similar competitors changed the retail book industry by shifting sales away from mall-based stores to busy suburban areas, which were Borders preferred target locations. By 1992 Borders was so successful that it attracted the attention of the Kmart Corporation. Borders became a wholly owned subsidiary of Kmart in 1992. The following year sales from Borders' operations reached $224.8 million. Kmart ownership of Borders bookstores, along with its CD superstores and Waldenbooks, ended with the formation of the Borders Group in 1994 (Funding Universe, n.d.). That year the group's overall sales reached $1.5 billion. In

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