Comparison of Marketing Strategies of Dominos Pizza

The Australian pizza industry is among the most competitive in the world dominated by the market leader, Domino’s Pizza Enterprises Limited (Ibisworld 2013). Today, the publicly listed company is the principal largest, low cost, pizza chain in Australia operating four hundred and ten retail food outlets, employing over 21,000 employees Australia wide (Ibisworld 2013). The business currently provides customers with pickup and delivery pizza meal options offering customers the traditional methods of ordering such as telephone calls and in store walk-ins as well as a digital ordering service via online mobile applications and a desktop website.

Domino’s is Australia’s largest pizza chain, exceeding 600 stores nation-wide. Domino’s ability to make pizza’s hastily in a variety of flavours has seen them sell over 90 million pizza’s annually (Domino 's 2017). After 10 years of being on the Australian Stock Exchange, Domino’s generated vast revenues that earned them titles such as ‘one of the most stunning success stories on the Australia share market’ (McDuling 2016).

Pizza Hut has long been known for their ability to continually offer innovative products for their customers. Even with small beginnings, Pizza Hut has proven themselves through quality food, product expansion, and customer satisfaction as one of the top leading brands. As part of the Yum! Group of restaurants, Pizza Hut as grown and expanded both domestically and internationally. As a world recognized name, Pizza Hut has dominated with their original style of pizzas. To expand even further, the introduction of a new type of pizza is suggested. To answer the age old question of “Pizza or Chinese for dinner?” this proposal offers the new Chinese Supreme

The focus shifts from Domino’s to society and unsafe neighborhoods; from the financial interests of the shareholders and the pizza cravings of the consumers to the safety of the employees. If these areas could be made safer or prevented from happening, the problem would be eliminated altogether.

The company’s key focus areas have always been to deliver pizza on time. Over time, Dominos has not been focusing on its service aspect, and in a increasingly customer centric world it is critical that Dominos improves its hiring / training practices and deliver world class customer service along with the best in class product that it currently offers.

Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries

Firstly, I would recommend that Domino’s Pizza should shift the position to concern in healthier product. As the company has internal weakness in high fat contain and less organic food as well as there is a threat of changing customer habit for food consumption, as doing so, the company will minimize this threat and weakness and develop new strength. Healthier product will become new strength for the company. Moreover, the opportunity of leveraging supply chain & distribution system will help to introduce new product to the market. The new product should contain with organic product and use the local supply such as vegetables that available in the particular country in order to lower cost and maintain freshness.

Today there are more than 9,350 Domino’s Pizza stores worldwide in more than 70 countries, employing over 175,000 team members and involving over 2,000 franchisees. Globally Domino’s Pizza delivers more than one million pizzas every day. Domino’s Pizza opened its first UK store in Luton in 1985 and in the Republic of Ireland the first store opened in 1991, in Dublin. In 2011, Domino’s Pizza UK & Ireland purchased a 75% stake in the master franchise for Domino’s Pizza Germany. There are currently two stores in Germany (as at July 25, 2011) with a plan to open 262 by the year 2019. There are currently 688 stores in the UK and the Republic of Ireland (as at 25 July, 2011). Of these, 543 stores are in England, 47 are in Scotland, 28 are in Wales, 18 are in Northern Ireland, 48 in the Republic of Ireland, one is in the Isle of Man and there is one mobile unit. In the UK and Ireland we are working towards our goal of opening 1,200 stores by 2021.

This gave them an advantage because provided healthier alternatives to fast food, providing customers with nutritional contents. Dominos also had a different approach to advertising their products. They used the ability to provide a range of pizza, satisfying a customer’s particular want, as a way to lure in customers. Pizza delivery “30-minute guarantee,” was also services Dominos had, that attracted many customers. However, the time limit rule was ERASED when it took a negative impact on Dominos, due to employee’s accidents trying to meet time limit. They then launched a website that customers can use to order and pick up pizza or get home delivery, and made it applicable on mobiles. Dominos used competitive advertising as well, making sure their better than others, which FORMED intense competition with other pizza selling brands. However, Dominos success also came from the help of domestic and international franchises who invested in advertising efforts. These food chains creative advertising and marketing techniques seek to capture the audience’s attention, which is main cause for their large quantity of loyal consumers, that made

Elmo’s controls two percent, this is compared to Famous Brands Debonairs which controls almost half of the market. This means that collectively Domino’s will control nine percent of the total market when all of Taste Holdings pizza outlets are converted to Domino’s. Taste has a considerable mountain to climb in order to meet their target of establishing Domino’s as the leading pizza delivery brand. On a positive note the number of pizza consumers in South Africa will is going to increase from seven million eight hundred thousand to ten million one hundred thousand from 2014 to 2018 (Lefifi, 2014). Therefore, there will be a larger market for Domino’s to tap into in order to grow their

* The company discontinues the 30-minute guarantee and re-emphasizes the Total Satisfaction Guarantee: If for any reason you are dissatisfied with your Domino's Pizza dining experience, we will remake your pizza or refund your money.1994 * Buffalo Wings are rolled out in all U.S. stores.1995 * Domino's Pizza International opens its 1,000th store. * First store opens on African continent, in Cairo, Egypt.  >>>>1996 * Domino's launches its website (www.dominos.com). * Domino's rolls out flavored crusts, for limited-time-only promotions, nationally for the first time in company history. * The company reaches record sales of $2.8 billion system-wide in 1996.1997 * Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in one day on five continents simultaneously. * Domino's Pizza launches a campaign to update the company logo and store interiors with brighter colors and a newer look.1998 * Domino's launches another industry innovation, Domino's HeatWave®, a hot bag using patented technology that keeps pizza oven-hot to the customer's door.  >>>> * Domino's Pizza opens its 6,000th store in San Francisco, Calif. in April. * Domino's Pizza founder, Tom Monaghan, announces his retirement to pursue other interests, and gives up ownership of the

Pizza Hut is one of the most widely known pizza chains worldwide. It was founded in 1958 in Wichita, Kansas and is owned by Yum Brands Inc., based in Louisville, Kentucky. Since its establishment till today, Pizza Hut has more than 11,139 branches internationally, including in countries like China, Saudi Arabia and Malaysia. Since half a decade ago, Pizza Hut has built its name and reputation of being one of the most favorable pizza brands by the pizza lovers worldwide. This statistic, however, has been declining for the past seven quarters (as of 2014) behind Domino’s and Papa John’s. Papa John’s especially, is seen as the market leader in this industry and since then has been leading the other two major competitors. Although Pizza Hut remains as the largest pizza chains in the US, Pizza Hut sales are doing it otherwise. Below is the sales comparison graph between Pizza Hut, Domino’s and Papa John’s.

Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries

Domino’s pizza is a multinational company that operates in many different regions. It was founded in 1960, started by 2 brothers, Tom and James Monaghan, at Michigan, US, although James later left Domino’s after 8 months. Originally known as Dominick, it expanded to 3 stores by 1965, and after some arguments, later changed its name to Domino’s Pizza, Inc. The 3 dots on the logo represent the first 3 stores opened in Michigan. The first Domino’s franchise was opened in 1967 and had expanded to 200 stores by 1978. Their first international store was opened in Winnipeg, Canada, on May 12 1983.

When it comes to pizza, everyone has an opin ion . Some of us think th at our current pizza is just fine the way it is. Others h ave a favorite pizza joint th at makes it like no on e else. And m any pizza lovers in America agreed up until recentl y that Dom ino 's home-delivered pizza was amo ng the worst. The home-delivery market for pizza cha ins in th e United States is approximat ely $15 billion per year. Domino's, which owns th e largest home-delivery market share of any U.s . pizza chain, is find ing ways to innovate by overhauling its in-store transaction processing systems and by providing other us eful services to customers, su ch as its Pizza Tracker. And