Comparison of Marketing Strategy – Steigenberger & Taj Group of Hotel

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The Steigenberger hotel group name stand for top-class European hotels. They provide incomparable hospitality and superb service for over 75 years. All hotels of the Steigenberger Group are both traditional and modern. They fulfill the high expectations of the guests to the full. The Steigenberger Hotel Group is currently in an expansion phase. Two Steigenberger Grand hotels will set new hotel standards in Leipzig as well as on the Baltic island of Usedom in the coastal resort of Heringsdorf in 2011. In addition to the portfolio expansion Steigenberger invests extensively, for example in its famous Grand hotels in Stuttgart and Duesseldorf.

The Steigenberger family business was founded in 1930 by Albert Steinberger when
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These two men are responsible for the whole company including the management in all countries.

Steigenberger Company Facts

The Steigenberger Hotel Group has 77 hotels which are located as followed:

• 68 in Germany
• 4 in Austria
• 3 in Switzerland
• 1 in the Netherlands
• 1 in Egypt

The total number of rooms is 13,308. The total number of employees worldwide is 5,446. This makes Steigenberger Hotel group one of the major players in the upper class Hotel industry, although they are not located in the major capitols worldwide.

History of Taj Group of Hotels

This company was built-in in 1902. They opened its first hotel, The Taj Mahal Palace in Mumbai in 1903. This company then undertook major expansion of The Taj Mahal Palace by building an adjacent tower block and increasing the number of rooms from 225 to 565 rooms. They complete their initial public offering in the early 1970s. After that the company began a long term program of geographic expansion and development of new tourist destinations in India which led to its emergence as a leading hotel chain in India. From the 1970s to the present day, the Taj Group has played an important role in launching several of India’s key tourist destinations, working in close association with the Indian Government. They have a philosophy of service excellence which

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