Comparison of Marketing Strategy – Steigenberger & Taj Group of Hotel

In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.

Germany has a large number of luxurios and high-class hotels such as Hilton, Intercontinental and sure the biggest German chain of hotels Maritim. If the company won`t make the required amount of investments and some new development in their hotels they can be displaced by their competitors.

Jamsetji was glad to see his dream of the hotel come into reality in the year 1903 in the name of Taj Mahal Hotel. It cost over 40 million. It was also one of the first Indian hotels to have lit with

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

The Hotel Monaco achieves their desired organizational effectiveness by being conscience of goal accomplishments, satisfaction of constituencies, and acquisition of necessary resources. The Hotel Monaco claims its three most vital assets are its customers, its employees, and its investors. Their customers’ expectation and satisfaction of the hotel’s top-level of service offerings, and its unmatched customer service, is what keeps them in business and at the top.

Our California Institute of Advanced Management consulting team (BECK Consulting) looked into many different areas to gain helpful insight and information for Song & Meng, P.C. Our BECK Consulting group focused on four key areas: online marketing strategies, offline marketing strategies (specifically

information about a new brand of luxury boutique hotel, “W”, from Starwood and brought to

Jupiters Gold Coast Hotel offers not only a large-scale casino the only one in the area but also a variety of entertainment and dining options in addition to its luxury hotel amenities and its oceanfront views and beach access (Jupiters Hotel & Casino, 2012). This gives the hotel and casino a great deal of attract to guests and ought to result in a high occupancy rate and a high proportion of market share compared to its chief rivals in the area, as the amenities and services the hotel offers are simply not matched by these competitors. Visitor levels to Queensland generally and to Broadbeach specifically has been increasing significantly, and despite the attraction presented by Jupiters Gold Coast Hotel and Casion the establishment will need an effective marketing plan to acquire a greater market share of this increased tourism traffic as compared to its competitors (Tourism Queensland, 2012).

Brief overview of Lotte Hotel with crucial characteristics that consisting information about size, turnover, visitation number and average occupancy rates

The majority of the five-star hotels are controlled by foreign hotel management group while the one, two, three, and four-star hotels are mostly controlled domestically without any strong chain brand. By August 2017, the profit of five-star hotels stands at 64.83 billion yuan, four-star hotels at 2.09 billion yuan, three-star hotels at 6.13 billion yuan, two-star hotels at 0.54 billion yuan, and one-star hotels are at 0.11 billion yuan. This shows that the majority of the profit share is earned by five-star hotels. Besides the starred hotel, there are 95000 individual hotels in China market, which occupies 27% of the market share; and economy hotel for around 7000, occupies 1.9% of the market share; social inn, hostel for about 234,000, which occupies 67% of the market share. In China, the main body market is filled with non-brand individual hotels, social inn, and hostels, but their competitive power and profitability indexes are relatively weak. Economy hotels, on the other hand, in terms of economic perspective, are lying in the ascendant mode with lots of domestic brands appearing having strong competitive power and profitability indexes.

The report focused particularly on the following hotel chain Hilton Worldwide. Hilton legacy began in 1925, it was founded by Conrad N. Hilton. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The company owns, manages or franchises a hotel group of some of the most famous and highly regarded hospitality brands worldwide, including Hilton, Conrad Hotels & Resorts, Double Tree by Hilton, Embassy Suites Hotels, Hampton, Hilton Grant Vacations, Homewood Suites by Hilton and the Waldorf Astoria Hotels & Resorts. With 4000 hotels and 650,000 rooms in 90 countries Hilton Worldwide is one of the world’s leading hotel. (Hilton Worldwide, 2013)

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

The Hyatt Corporation was founded by Jay Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place. Hyatt is known for specializing in luxury hotels that also provide meeting facilities and special services. The Hyatt Regency in Columbus Ohio was built in 1980. This hotel has six hundred and thirty one guest rooms, which makes it the largest hotel in the State, based on

InterContinental Hotels and Resorts have over 180 hotels which are located in more than 60 countries in the world. The company operates for over 70 years and it is one of the major luxury hotel and resort brands.

“The capital of the world is in 23 different places”- this was the tagline used by the General Electric Company when it expanded its business in 1995. It is very valid for India as well. India is emerging as one of the leading economies of the world and the rate of growth in every sector of the economy is immense. The hotel industry is very sensitive to economic cycles and is therefore intrinsically linked to the state of the economy. At present, there are over 462 hotels in the country and the total number of rooms is around 58612. Hotel room supply has increased in 2010-11 by 15% while the nationwide occupancy has increased by 1.7%. Although the growth in supply is a double digit figure but the growth in occupancy signals the fact there