Comparison of Ptv and Geo

The Decisions the company needs to take are what price should be charged for it, and how to market it to the costumers (channels).

* Channel is monopsonistic - customer (liquor board) has tremendous influence over products reaching the shelves.

For VIZIO was an advantage because many of the warehouse retail channels did not have sales personnel which could influence the customers during the shopping process because of the sales quotas. For the retailer was advantageous because of lower price driven by the lack of brand name, and the fact that they require all manufacturers to sell directly to them, which subsequently eliminated costs and markups associated with middle distributing channels, which was also a plus for VIZIO.

Establishing itself as an Australian brand, can be seen as iconic in the local market.

This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.

The immense audiences for local news show basic changes in television programming. All over the country today, local news programs air in the morning, afternoon, evening, prime time arid even late night. The weekly total of hours devoted to local news programming in Los Angeles and New York are 97

TV news viewership has declined steadily over the past two decades. Several factors may have contributed to the decline: busy lifestyles, lack of interest, and the rise of the Internet. As viewership has declined, the remaining viewers have aged. Today, the average evening news viewer is 60 years old. TV networks' response to these changes has largely been negative. They have dropped hard news in favor of opinion pieces, "puff pieces," and stories that are of interest only to their older demographic. As a result, TV news has not just become unpopular, it has also become largely worthless.

WPTV is a #1 rated TV station in West Palm Beach. It is dedicated to providing the most complete and current news coverage to it’s viewers through excellence in journalism. WPTV is actively involved in community service projects. (1)

Due to this premium channels such as ShowTime and HBO who let you watch TV over the cable without ads decided to be more bold and ballsy by providing content not available on normal

Due to entry of other networks in the competition, the situation has started to become more challenging for TFC as many advertisers are moving to its competition. Hence, when selecting the appropriate strategy, consideration of the channel’s collaborators is also necessary for TFC in order to build or maintain a good reputation and relationship.

The marketing and branding can resonate to different parts of the country by continuously including their focus on those traits of whimsy and fun and of course sustainability. The sustainability is important when finding locations so New Belgium would have to make sure that is an important factor to reach out to other parts of the country. The fun, folly, and whimsical imaged of the NBB brand was strengthened through advertisements. Unlike its much larger domestic brand competitors, NBB did not continue television advertising but believed that its brand image and culture were well suited for social media (Ferrell & Hartline, 2014).

When customers are comparing Sky to its competitors they must compare specific attributes that they find most important when selecting a pay TV service. Consumers will attach more value to some attributes than to others, some consumers will find packaging of a good important, while others will focus more on the price, or maybe on the brand name (Riezebos. R, 2003).

When it comes to finding about the news of what’s going on in our world, we want details and facts. We want the juice of what’s actually going on. The debate between the efficiency of newspapers and TV news, TV news is a lot more effective.

Unfortunately, the competition has caught up and networks such as CNN and Lifetime have begun to offer competitive programs and thus competitive advertising outlets for the target audience. As a result, advertising sales is projecting a 10% decrease in the price for a unit of advertising (CPM) if the current strategy does not change. An internal weakness of TFC is that it does not know its customers intimately; as stated in the case “the channel didn’t have much in the way of detailed information about its viewers” (Stahl, 2007). Without this information TFC is unable to compete effectively against other networks who do know the target audience and their attributes and trends. If TFC is unable to maintain or increase its overall satisfaction ratings, they might face the possibility of being dropped by a network and lose a second source of revenue, affiliate fees.

Attitudes of geocentricism are biased toward marketing, human resource, production policies, and finance that try to synthesize local and global practices. Preeminence is given to accruing the right people and policies. For instance, a decision maker, who is geocentric, would endorse a global pricing policy that would be adapted to regional and local environments. These decision makers strive to ratify policies that fit both local differences and global commonalities. Furthermore, when one adopts a geocentric mindset, this in turn, leads to the evolution of a geocentric company.