Essay about Comparison of Two Advertisements

In this essay I have chosen to compare two adverts. I chose two from a magazine called ‘VOGUE’, I chose them as they both were linked by the theme of fashion but were advertising different products, this will help me show differences between the adverts but the fashion theme will help me to also highlight similarities. The first advert I chose was by a company called ‘Garrard’ they make fashion accessories such as leather accessories, silverware and also jewellery which is what they are mainly known for. The advert I chose has specifically advertised jewellery in this case a ring and a necklace. On face value the advert has a ring and a necklace laid on a picture of a of the U.K flag. Part of both pieces of jewellery look like wings and

The main logo is what seems to be the second most ineffective part of the ad. Though it is the company that sponsored the advertisement and the brand name but it just doesn’t catch the first glance of the advertisement. It is located at the bottom of the page just above the second catch phrase, with white print on top of a red ribbon layout with a star on each side.

“Advertisement R Us “is an analysis written by Melissa Rubin on a Coca-Cola ad that was printed in the 1950s. At the time of her analysis on the almost sixty-three year old ad, Rubin was still a student at Hofstra University. The ad that Rubin analyzed was from the August 1950 addition of the Bottler Magazine which was only given to employees of Coca-Cola. Most, if not all, workers of that time were Caucasian male, which explains why everyone in the ad are Caucasian and all but four are males. The four women in the picture are wearing dresses, which help demonstrate the time the ad was made versus how it would be made in the 21st century. In 1950 it was common for only Caucasian men to be portrayed in many ads because that was how the society

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

The commercial entitled “Poolside” is for Cadillac’s new electric car the ELR. The commercial features actor Neal McDonough opening up to a scene with him standing in front of a pool holding a newspaper, and reflecting out loud on the purpose of hard work. While making it a point how much harder Americans work unlike some of their European counterparts. Whom which “stroll home, stop by the café and take August off, this quote reinforces the stereotype that Europeans are lazy people who just sit in the café all day long, and are unmotivated. The actor then strolls by the pool and enters a house in which two girls are found sitting in a living room, one of them studying and the other one using a tablet. Then he enters the kitchen where he is met by his wife, to whom he hands in the

The settings of the advertisement, which are a business building, a restaurant, and a street, clearly represent the three different classes of the upper- class, the middle-class and the lower-class. Additionally, women's different types of clothing also represent the different classes. The girl in the business office has worn a well-groomed suit, which suggests that she belongs to the upper-class. Women in the street have worn jeans, which suggests that they belong to the lower-class. The advertainment also sells some messages to the dominant elite with the product. The first message being communicated is that women are products that are meant to be consumed and when a product is bought, women come with the product. The main character in the advertisement has worn a jean and has opened its buttons, which suggests that he is a lower-class person. After he chews the Clorets gum, which is a high-end product, he is considered an upper- class person who attracts all the girls wherever he goes. Women are attracted to him just because of the fresh air created by the gum and before consumption, he could not attract women. Therefore, it is the gum that attracts women, not the guy. The second message of the dominant elite that is communicated to the audience is that women should sell their body to the men. All women in the commercial try different sexy poses in front of the man in the advertisement to attract him. The woman in the

that the car is a family car and is aimed at married women mainly but

Thesis statement: When compared side-by-side, there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each.

This is a journey from the city to a prehistoric age. It is a boring escape life to a world of fantasy. The cars that are shown in the video have been previously used in Sun Cinemas. The calls are not at all real, and they are the picture cars. There are two advertisements as shown in the video are of King Kong and Jurassic Park. The cars were used in a mummy. Tours in and Universal Studio will give you a chance to make a journey in the prehistoric world.

While the ad is simple, it is also bold. The ad is primarily black with a spotlight on the diamond making is shine brightly in the center of the page. The intensity of the diamond, which is the brightest object on the page, immediately reveals what the ad is for. The contrasting colors in the ad encapsulate the audiences’ attention immediately. The words at the bottom of the page are written in all capital, bold letters. These bold features all work together to make this ad one that practically jumps off the page and into your mind.

up about two thirds of the A4 sized advert. The picture is of a woman

Logo is placed on the top left and CTA at the bottom of the AD.

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "…program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a