Competition Threats And Its Impact On Consumer Behavior

One key element of Apple’s strategy in computers, personal media players, tablet computers, and smart phones is product innovation, diversification and development. Over the years Apple has been very successful in integrating software and hardware in new developing products. Despite the struggling economy in recent years, Apple has been able to grow their market share and stay ahead of the game.

Every product within today’s society requires innovation to be successful within the fast moving markets of the world, and that is why I decided to look at the peak of the spectrum - the Apple iPhone.

Since its inception in the late 1970s, Apple incorporation has brought a tremendous revolution in the field of technology. The multinational firm has received a worldwide acclaim as a consumer electronics provider. Apple incorporation design, develop and sell consumer electronics that includes personal computers, iPhones, and tablets. These electronic products are tailored towards customer needs and preferences thus resulting in high demand. According to Lashinsky (2015), the changing market structure and demands have made Apple produce highly sophisticated electronic products such as advanced iPhones that can compete favorably with other consumer electronics manufacturers such as Samsung and Microsoft. The products are designed to help the customers in communication as well as

Technology is quickly changing the way we interact with the world around us. The Internet of Things (IoT) refers to the ability of physical objects to connect to the

In this report, I prove that Apple’s iPhone has dominated all other smartphones in the years leading up to 2016. It is the epitome of what a globally recognized product can accomplish when considering how quickly it globalized and the image it provides for those who buy an iPhone. Owning one of these phones is not only a statement, it holds power and value that other smartphones simply cannot top. The company owns the stage when compared to other smartphones, and it’s journey to become the world’s second-largest mobile phone manufacturer is truly incredible. In fact, not only does it lead in technology and phone production, it’s become the largest publicly traded TNC in the world. Everything from its assets to its brand loyalty prove why it has expanded across the globe, and will continue to for many years to come. Apple Inc. has globally expanded by outsourcing nearly every level of its production and became one of the most successful and revolutionary TNC’s in the world, mainly due to the release of the infamous iPhone in 2007.

Nowadays Smartphone market is getting bigger and bigger and people are becoming more digitization and attached towards internet and application. Nowadays, people are used to of the Smartphone and it has increase number of customer. Apple Company has got tremendous success because it has follow the technological advancement and people are expecting from Apple, as well as availability in retail shops will increase sales of iPhone.

Apple, one of the leading technological companies in the world has recorded revenues uncharacteristically short of expectations. Wall street analysts predicted iPhone sales during their fourth quarter earnings to be ’20 million sales’, with a short fall of ’17 million sold’. With overall revenues recorded at $28.3 billion, substantially short of expectations (Sky News, 2011).

Threats of new entrants are based on the level of difficulty when trying to enter into this market. The threats are considered high if it is easy to enter the market and low when it is difficult to surpass barriers to enter markets. These threats can be based on laws,

Apple Inc. has been dedicated to innovation ever since the company was first formed. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy (Mortensen, 2010). This strategy has served Apple well; especially during the last few years. The iPad, iPod, and iPhone were all born from this strategy. Furthermore, producing these innovative, user friendly, and design oriented products has earned them a considerable amount of customer loyalty.

This concept represents the behavioral side of the Internet of Things: that massive proliferation of connected devices, networks, systems and people that promises to help us avoid car accidents, know when our appliances are about to break down, and keep us healthy. For B-to-C companies, though, the sensor-heavy M2M applications might be less important than the device that has almost become a human appendage: our smartphone.

The overall problem at Apple Inc. is a stagnant iPhone growth problem due to decreased innovation and marketing efforts. Apple has hit a static point in its growth and continues to lose market share to its global competitors while trying to recover and invent the next big product (Seeking Alpha, 2017). Apple’s innovation and marketing efforts have been minimal and thus reflect in the company’s declining global position, pricing and current growth statistics.

Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be

Apple Continued to find success with its larger screened iPhone 6 Plus. It shipped a total of 47.5 million units, which is a 22.3% decline from 2015Q1. Much of this came out of Greater China as rapid 4G adoption, Apple retail expansion, and an increased appetite for premium devices elevated the brand to new levels. Overall, iPhones grew 35.0% year over year and a remarkable 51.4% in emerging markets alone. With Apple on the brink of its next device update, IDC expects strong sales to continue for the

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In the design thinking – customer is really important. Every innovation comes from observing the customers, deep insight about their behaviour could be crucial. So first of all in the companies the consumer has to be the heart of the organisation. Secondly, the interactions and communication with the real clients are needed to get to this third point. Thirdly, understanding the customers’ behaviour, they are never wrong or right, everything is really meaningful. It is because all those experiences are allowing us to have deeper understanding of their motivations and needs. With all this useful information it is possible to come up with all kinds of fascinating insights. Those insights can help to produce products or services which will help to improve customers’ lives. To enable businesses to start adding value and to achieve customer centred innovations and the great way to do that would be design thinking. It will help to discover consumers’ indirect and underlying needs and turn them into demand.