Competitive Advantage Of New Belgium Brewing Company

New Belgium Brewing Co. (NBB) is a craft beer leader that embraces sustainability and corporate responsibility. For New Belgium, social, ethical, and environmental responsibilities are as important to the company’s operations as profitability. For New Belgium, business is as much about improving the local community as it is about making beer.

Competitive advantage exists when a firm has strategy, product or an attribute that makes the firm capable of delivering similar benefit to that of competitors at a cheaper cost. Having competitive advantage is not enough the company should be capable of sustaining that particular competitive advantage for a longer period of time.

New Belgium Brewing Company’s (NBB) mission statement is “to operate a profitable brewery which is socially, ethically and environmentally responsible, that produces high quality beer true to Belgian brewing styles.” Does New Belgium’s mission statement make an ethical stance for the business? Does it even have any bearing on the products and their beliefs? It seems to when it comes to operating a profitable business and the “green” way they are doing so and the benefits given to its employees.

The New Belgium Brewing Company was founded by Kim Jordan and Jeff Lebesch in 1991. The idea for the company was by Lebesch when he was on a bicycling trip through Belgium. Since then, the company has grown steadily. According to the New Belgium Brewing Company, in 2015 New Belgium Brewing sold 914,000 barrels of beer and they are the fourth largest craft brewery as defined by the Brewers Association (New Belgium Brewing Company). This paper will mainly discuss the New Belgium Brewing Company’s social responsibility practices. Firstly, the environmental issues they work to address will be addressed, how New Belgium Brewing has taken a strategic approach to addressing these issues, and why the company has taken such a strong stance toward sustainability. Secondly, the company focuses on social responsibility and how it provides a key competitive advantage. Finally, the New Belgium Brewing Company is a socially responsible corporation.

New Belgium is a company in which stands behind its core values of ownership, giving back to the community, and sustainability. Furthermore, they are a highly regarded brand that is essentially known for its high quality and its commitment to becoming environmentally friendly (Ferrell & Hartline, 2014). Moreover, New Belgium has formed many collaborative and strategic partnerships. Even more importantly, one of the cornerstone competitive advantages is how customers serve as an advertising advocate for New Belgium Brewery in how the customers word of mouth brings forth more business to the company. The core values exemplified within the company draws many consumers and employees to their business. Furthermore, the customers and employees

The first company I selected, is New Belgium Brewing whose “mission”, or as they refer to it, “purpose” statement, “To manifest our love and talent by crafting our customers' favorite brands and proving business can be a force for good.” [1] This purpose is demonstrated in many of the good will acts and environmentally positive impacts the NBB Company creates. A few examples of this are as follows; Bike-in cinemas where folks can ride their bikes and watch a move with minimal environmental impact, as well as any proceeds going to a local charity or conservation group. These events are held all over the country, so it helps a lot of people and areas. Next, are the Slow Roll events, which are simple group bike rides, and are also environmentally sensitive. Several of the core values of the

New Belgium brewery has increasingly grew throughout the years since their development in 1991. Despite the dominance of the “Big Three” (Budweiser, Miller, and Coors), NBB needs to be aggressive and strive to invest in the attractive beer industry in able to grow more. If positioned correctly, NBB and its main brand, Fat Tire, can continually grow. An evaluation of the industry, the business itself, its brands, and the customers and competitors is needed in order to be continuously successful.

Belgium is known for a culture of high-quality beer and this concept was formulated by an electrical engineer from Fort Collins, Colorado. The electrical engineer, Jeff Lebesch, was traveling through Belgium on his fat-tired mountain bike when he envisioned the same high-quality beer in Colorado. Lebesch acquired the special strain of yeast used in Belgium and took it back to his basement in Colorado and the experimentation process was initiated. His friends were the samplers and when they approved the beer it was marketed. In 1991, Lebesch opened the New Belgium Brewing Company (NBB) with his wife, Kim Jordan, as the marketing director. The first beer and continued bestseller, Fat Tire Amber Ale, was named after the bike ride in

Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch, an electrical engineer from Fort Collins, Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friends approved of the ales he started marketing them to the local town. He later opened New Belgium Brewing Company in 1991. His wife, Kim Jordan was the company’s marketing director. They named their first brew “Fat Tire Amber Ale” after Jeff’s

Competitive advantage is the point of power for any organization as it is the point from which an organization can maximize it's profits if it's been planned for it well .

Competitive advantage is that a company has better ability in earning profit and profit growth compared to its competitors for the same group of customers in one industry.

Competitive advantage(CA) is an advantage competitors gain by providing or offering customers or consumers greater value for their money through product and service differentiation or through lower prices. Maintaining competitive advantage is crucial to many businesses or organizations' success in order to survive in the market. Competitive advantage is characterized by superior performance which could be an attribute to outperform the competitors whether current or potential; or gaining a higher market share in a particular industry thereby ensuring market leadership; or ultimately, maximization of profit.(JOBBER 2010)

This report will examine the external environment of the brewing industry using a PESTEL analysis and the internal capabilities of ABInBev using a value chain analysis in order to determine how the firm appears to compete. Following this, strategies for improving the competitive position of the company will be outlined.

What is a competitive advantage for the company? How can the management use it? Make SWOT analysis for the company.

exists when the firm is able to deliver the same benefits as competitors but at a