Competitive Advantage Of Samsung

One new technology that has had an effect on people’s lives is the Apple Watch because you can contact friends and family and know all the news from the top of your wrist.

All of these elements are key factors in Apple’s Strategy. Apple has also provided competitive prices compared to other companies like Android. Apple’s products started at much higher prices and are now competitively priced based on comparable products. These key elements fit together to complete Apple’s ever changing competitive strategy. Apple has clearly been successful in adapting their strategy based on internal and external changes. Apple has been able to create strong customer loyalty and maintain ambitious leadership. Buyer power, rivalry and treat of substitutes are also key elements in Apple’s strategy. Music, internet and computers are all areas for long term development.

They also do offer a diverse range of products, even a more affordable range of consumer electronics which provides consumers with basic functions. They do also have a strong branding and loyal customers, since the slowdown from Apple’s innovation, Apple users are actually considering switching to Samsung. With the current global recession, consumers are looking at more affordable alternatives. Apple’s indirect competitors would fall under this range. Companies such as ASUS, HP, HTC, Nokia, Microsoft and LG are constantly improving and providing consumers with the affordable range of consumer electronics, mainly in computers and smartphones. These would fall under Apple’s indirect competitors.

1. Does Samsung have a competitive advantage? If so, how are they creating added-value compared to industry competitors? Make sure to quantify your claims. (In answering this question, you will find helpful information in exhibits 6-7k (but not only there)).

Moreover, analysis using Day & Wensley’s model identified that Samsung could achieve competitive advantages within the tablet sector through their superior skill in innovation and information technology. In addition, their superior resource in global strategy and strategic alliances also contribute to gain the advantages. These allow Samsung to provide the differentiated product, superior customer value and cost reduction. However, Samsung’s disadvantages of key industry success factors: relative weak brand preference compared to the market leader and inferior battery life. Samsung would benefit in building additional superior skills and resources that it could generate the sustainable and further competitive advantages.

The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go together, a higher-than-the-average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product and people in general, due to very sensitive issue like Global Warming and home safety.

They continue to talk on about how these wearables aren’t that practical and they won’t become popular any time soon. They say that people don’t want to wear these devices that they are ugly and that people who wear these devices aren’t necessarily the best people. “The Apple watch is the first to overcome the resistance” (Grossman, Vella). The Apple Watch has many features and apps already out and ready to be used. The whole thing is “intoxicating and also a bit disconcerting to have this much functionality perching on your wrist” (Grossman, Vella). They say that the pace that Apple moves products at is unnerving and there are unintended consequences. It gives the owner a vast source of access and information. The cheapest model of the new Apple WAtch is going for $349, and it already has loads of apps to use. It comes with abilities that make it even more useful, but, at the same time, invasive. The thing that Apple focuses on, and does a great job at doing, is the sleek and less showy design. The curved screen and small design makes it able

This study seeks to examine the market structure and strategy of Samsung Company analyzing its micro-environmental level as well as SWOT analysis. In this regard, it is worth pointing out that Samsung is a well-established company. It manufactures different electronics products including home appliances and smartphones. It has been on the market since 1969. Its electronics division has 169 subsidiaries and affiliates, which are divided into three to include Consumer Electronics, Information Technology & Mobile Communications, and Device Solutions division (Samsung 2016, 2). In this precept, consumer Electronics focuses on advanced technology, exclusive design and significant offers for presenting new products such as TV, Refrigerator, Air Conditioner, and Medical equipment among other products. Information Technology & Mobile Communications division, on the other hand, produces mobile handset and customer friendly communication products. The Device Solutions in the same dictum division focuses on display pane and semiconductor products. The company has grown globally, and establishes outlets in different parts of the world, including the U.K.

The complete campaign of wearable is a bit over overestimated. We all came across the project of goggle glass which was eventually shutdown due to the unsustainable product idea. I believe that in the current scenario, the product might get some boost in its sales due to the brand name of Apple,

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

Zolfagharifard, E. (2015, May 27). How Apple’s Watch is equivalent to two iPhone 4s and computing power has grown | Daily Mail Online. Retrieved January 15, 2016, from

The authors, Lev Grossman -- the lead technology writer -- and Matt Vella -- the assistant managing editor -- of Time Magazine, advance their opinions and concerns on technology in their article: How Wearable Tech Will Change Your Life-Like it or Not. They discuss the change in technology and how this change may lead to technology becoming too much a part of societies’ lives, “too intimate” (Grossman, Vella). They begin with a description of how they perceive Apple’s methods at running its company and the way they work to make products. Apple uses old or different ideas and “resurrects” them to create one of their aesthetically pleasing devices (Grossman,Vella). The authors say that “Apple dissects [the device] and studies the various causes of death. Then it builds something so completely thought through, so seductively designed, so snugly embedded in webs of content and services and communications, that it not only lives again, it thrives.” Lev and Matt discuss such devices, that apple has improved upon, specifically the new Apple Watch. They discuss the various features that may or may not cause Apple to mainstream their Watch; if they do, it will be by the work of many others before them. They continue to talk on about how these wearables can’t be that practical and they won’t become popular any time soon. They say that people don’t want to wear these devices that they are ugly and that people who wear these devices aren’t necessarily the most popular people.

Competitive advantage is that a company has better ability in earning profit and profit growth compared to its competitors for the same group of customers in one industry.

Apple is as of now tending to the chance to keep up business manageability through reusing or recycling and related programs. What's more, the company persistently looks for new technological solutions for enhance the vitality productivity of Apple items, for example, through enhanced batteries, processors, and parts that transmit less heat. Then again, the labor rights trend is affecting their worldwide business field. Apple has officially found a way to deliver the chance to enhance customer perception about Apple products by enhancing employment practices all through its supply chain

During the analysis the company was able to outline opportunities in which they viewed as a benefit for the organization. One’s that if the organization were to take advantage of them they may be able to grow the organization. Some of the opportunities include growth of tablet and smartphone markets, obtaining patents through acquisitions and strong growth of mobile advertising market. Although the opportunities would most likely help to grow the company, its best that Apple also keep their treats in plain view. Knowing the companies threats will help them combat them as they come about. Some of the threats that Apple was able to outline were breached IP rights, Android OS growth, 2013 tax increases and