Competitive Advantage and Corporate Social Responsibility

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Competitive advantage and CSR How leaders determine which stakeholders are more important From the article "With New Law, Profits Take a Back Seat" by Angus Loten, all stakeholders are important to an organization. However, based on this article, it is obvious that when making critical leadership decisions, some of them become more important than others. From George Orwell's Animal Farm, "All stakeholders are equal, but some stakeholders are more equal than others." This issue has its significant implications for an organization and forced various organizations in about seven states in the US to maximize shareholder values through their corporate charters (Loten 2012). Angus Loten demonstrates that in any business entity, consumers are the most valued stakeholders. This is because companies are created to serve the needs of customers. From a logical viewpoint, there would be no need for regulators, suppliers, investors, and employees in case customers were absent (Loten, 2012). However, while customers are viewed as the most important, market realities indicate that owners and investors should be equally anointed as important. Shareholders' interests are a significant strategic, legal and self-preservation matter of concern to any business. Since shareholders' interest revolves around investment returns like stock value, market capitalization, and earnings, leaders must always desire to foster the realization of these interests (Keinert, 2008). The article, "With New
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