Competitive Advantage and Strategic Information System

The recent trend in the global business has been largely driven by the mechanism of the internet and more broadly the cyberspace. This has created a more elaborate platform for all business activities to be coordinated through an information system protocols. The information system is the management of the information data base of an organization or an institution. Information is assumed to be a significant asset, organisations strive to gather, retain and protect their valuable intellectual property to place them in a prominent business platform over their competitors.

The Information Revolution is said to be a massive change in the way organizations conduct business. In this day and age when time and

Transaction Processing systems are merely used for recording transactions and thus are not used for gaining strategic advantage. Customer Relationship Management systems can be used to improve customer service quality, thus making it a key strategic advantage tool. Supply Chain Management systems (or Enterprise Resource Planning systems) are used to gain strategic advantage

Information management is paramount for any business because in the current business environment, no business can be successful without the effective manipulation information. The analysis of the information relevant to the business helps to accomplish the organizational goals. In the growing age of the information technology the information management system helps to find the appropriate information in an easy manner. The business includes a lot of information that is not necessarily important for decision making

This document is authorized for use only in Financial Management23 by Dr. Raj, at Institute of Management Technology - Dubai from January 2015 to July 2015.

1- Innovation is important because it allows differentiation from competitors, manufacturing is easier and more flexible, the bar for competition is raised, and there is greater market segmentation.

* a set of data-derived business strategy principles to guide strategic thinking and strategic measurement.

In order to achieve these goals the Management Information Systems plan works to create a competitive advantage, meaning the product has a benefit that others don’t provide (Baltzan, 2011). For example, a competitive advantage would be paying a lower price for a product that has an additional value.

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All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. By Sun Tzu

As previously stated, it is difficult to pinpoint a competitive advantage due to of the hyper competitive environment. Our strengths of the program are matched or exceeded by competitors. The areas we could potentially capitalize on are our academic rigor, our passionate staff in Southeast Online and the nursing department who provide excellent customer service, and the prevalence of nursing courses being taught by tenure track faculty. However, we aren’t the only program that has passionate staff, that teaches using tenured faculty, and are academically rigorous. The only way to provide leverage is if we are able to be the best in one of these area’s compared to our top regional competitors due to of the preference to attend within 100 miles from home. With all of our weaknesses and strengths identified, and considering that our students ranked helpfulness of staff higher than quality of the program, customer intimacy is our best chance of differentiating ourselves.

Basic, the generic competitive strategy mainly to connect with Porter. Porter believe the position of an enterprise in its industry determines its profitability. However, for an enterprise to maintain a high economic efficiency for a long time requires a competitive advantage which mainly refer to cost advantage and differentiation. These two advantages come from the ability of the enterprise to deal with the five forces from the environment. According to enterprise apply such advantage in narrow or

Strategic Information System Planning depends on upon two concentration address. The first is that, no not absolutely, an alliance 's Information System masterminding ought to be changed by general business thinking, and occasionally may even change into a making wellspring of high ground. While anybody can 't avoid denying this, operations alliance examiners are for the most part beginning to concentrate how this system happens and what the quantifiable inspirations driving interest are. An issue under examination is the path by which a maker 's business strategy, depicted as either "market centered" or "operations centered," impacts its capacity to gather effectiveness versus client association positive conditions by its ERP hypotheses. The second concentration address behind key information structure orchestrating is that affiliations can best complete Information structures based strategy or high ground by taking after a proactive, formal and broad framework that joins the progress of wide remarkable leveled data necessities. The information system get-together kicks back and reacts to different zones of the business unequivocally when a need rises. Such a framework is particularly impeccable to ERP meanders, given their expenses and entire arrangement influence.

“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).

General Motors has several internal and external influences that are challenging them to reduce their operating costs and become more efficient. In doing an analysis of the General Motors using Porter 's Competitive Model these influences become clear and opportunities for the company to reduce costs and increase efficiency using information systems becomes obvious. Porter 's Competitive Model is a model used to describe the interaction of external influences; specifically threats and opportunities that affect an organizations strategy and ability to compete [Laudon & Laudon, 2005, p. 103].