Competitive Advantage in Fast Fashion

When dealing with supply chain management companies need a strategy for managing resources that go toward meeting customer demands for their product or service. Developing a set of

Supply-chain management consists of developing a strategy to organize, control, and motivate the resources involved in the flow of services and materials within the supply chain. A supply chain strategy, an essential aspect of supply chain management, seeks to design a firm’s supply chain to meet the competitive priorities of the firm’s operations strategy.

Supply chains manage the movement of products from the acquisition of raw materials through production and finally distribution to the end user. A properly designed supply chain can create many opportunities to drive down cost and increase revenue opportunities. In order to create a supply chain that is sustainable and flexible it is necessary to identify and align company goals and initiatives with the manufacturing and distribution of products.

Fast fashion tends to be lower-quality clothes, produced as cheaply, efficiently, quickly, and relatively low-tech production system as possible.

Fast fashion is a business strategy, a trend, and an expectation for American consumers. Fast fashion is a way for designs to move quickly and for retailers to show the latest trends in fashion. It consists of trendy, cheap clothing that can be moved throughout the fashion cycle at an astonishingly fast pace in order to get into stores and outlets for consumers to purchase (Cline, 2012, pg. 101). Not just Americans, but consumers around the world have a mindset of wanting fashionable, good quality, and less expensive products that can be used while “popular”, then thrown away when outdated. Fast fashion is a consumer mindset and a way to move endless amounts of clothing through a retailers’ doors in order to make a lot of money on what consumers

The first step in devising an effective supply chain is to consider the nature of demand for the product. For this

The Supply chain is another responsibility that requires skills and techniques to maintain. During the creation process, organizations are creative when it comes to gaining the attention of their customers. At the same time, organizations have to be just as creative to maintain those customers’ interests. Big Mac, gasoline, automobile repair, and even a textbook require supply chain management.

Effective supply chain management can provide an important competitive advantage for a business marketer, resulting in improved communication and involvement among members of the chain, increased motivation, and decreased costs. Tracking the movement of and demand for components used to manufacture a product across a variety of potential and actual suppliers, provides insight and the ability to respond instantly to shortages, surpluses, and changes in market conditions. It seeks to optimize production, decrease manufacturing time, minimize inventory, streamline order fulfillment, and reduce cost.

The second level is applying the traditional level 2 evaluation criteria of quality, quantity, delivery, price, and service. Quality is a main issue Victoria will need to analyze from each supplier. It is important that the supplier cannot only keep up with today’s demands, but also future demands and technology upgrades for their products. An assessment of the supplier’s management and financial aspects will need to be conducted. This will be a good indication of how effective their supply chain is, especially when dealing with multiple tiers of suppliers. Victoria must take into consideration the price quote she received, relative to how many times they can deliver a week and how long it will take them to receive their shipments.

Supply chains represent the procurement, production and distribution activities of an organisation. Within a supply chain, these activities are viewed as linked and reliant on one another to produce the final outcome. It is believed that if one component of the chain fails, the whole chain is broken and product/service delivery goals will not be achieved.

To start, it is vital to clarify the concept of a supply chain. It consists basically of all the process that the materials suffer as they flow from the source to the final customer. There are many concepts linked to this term, purchasing, warehousing, manufacturing, etc. Or more precisely: “a supply chain is a system of business enterprises that link together to satisfy consumer demand. The elements of a supply chain can be contained in the same business or be part of different companies” (Riddalls et Al., 2000)

Excellent customer service is a way to set the organization apart from its competitors. Differentiation can be achieved through fast and correct execution of product ordering. To improve on the order process it is important to have the correct information provided in a timely fashion to all divisions. For integration to be successful information must be available throughout the entire supply chain.

Over the past few years there has been an apparent change in the fashion retail industry which is taking control of it‘s speed. ‘Fast Fashion’ is the new 21st century phenomenon currently dominating high-street retail.

The aim of this report is refer to operation management concepts and theories about Zara. This report broadens the fashion industry horizons, mainly subject of an investigation the "Fast Fashion". Definition Fast Fashion explained as a stream having more fashion cycles of chronic fashion cycle followed by high fashion houses. The function on which is based the Fast Fashion is faster and repetitive consumerism clothes so anytime customers to feel that they are in vogue. This model, which is known as Quick Response finds response by large companies like Zara, referred to in more detail in the working. The background of today's society is clearly consumer. Made ambitious efforts by corporations around the world, in order to meet the

Supply Chain is a system of organizations, people, activities, information and resources related to the transfer of products or services from suppliers (supply chains) to customers. Supply chain operations involve converting natural resources, raw materials and components into a finished product to be delivered to the end customer. In complex supply chain systems, the products used can re-enter the supply chain at any point where the residual value can be recycled. Supply chain links the value chain. Supply chain management includes all planning and management related to supply, procurement, conversion, and logistics management activities. Equally important is that it also involves coordination with partner channels such as vendors, intermediaries, third-party service providers, and customers. Essentially, supply chain management integrates supply and demand management within and outside the company. Supply chain management is an integrated function with the primary responsibility for connecting the core business functions and business processes within companies into a high-performance and engagement business model. It covers all of the logistics management activities outlined above, as well as manufacturing activities, and it promotes collaborative processes and activities with marketing, sales,