Competitive Advantages of Ruby Tuesday Essay

1324 Words Nov 21st, 2013 6 Pages
Abstract
In this paper I will attempt to explain the strengths and weaknesses of a restaurant. I also will attempt to show one way how they can utilize their strengths and minimize their weaknesses To be competitive. I will further explain how their ability to have Stylish Restaurants with Ever Changing Decor, their online and call in orders, Online and Phone reservations, Premium Cocktails, Ruby Tue Go, Full Service Catering, and Extensive Menu Variety give them a competitive edge in their market. With their online and call ahead service called Ruby Tue GO it gives you the ability to order your food before you lunch hour and stop by to pick it up saving yourself a considerable amount of valuable time. With being able to call ahead or go
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By allowing you to order online this gives you the ability to view the entire menu when ordering so there is never an question as to what they offer. They call their curbside pickup Ruby Tue Go. They also have the ability to have orders ready for pick in about 15 minutes. It makes it easy and convenient for getting a good lunch in the middle of a busy work day. There is also the fact that they offer not only call ahead orders for pickup but also reservations that can be placed both over the phone and online. I understand that in larger cities this is something that most restaurants offer but in my home town they are the only ones to offer reservations. According to their website they offer full service catering if needed for a meeting or larger gathering. They will do everything from setting up the food and seating to tearing down ofter the gathering is over. The customer has the ability to make all the arrangements online where they have access to the full menu that is offered. They will cater to all sorts of gathering. A few examples are: Business Meetings, Pharmaceutical Sales Events, Graduation Parties, Tailgating, Holiday Parties, Baby Showers. They have a portion of their menu devoted to healthy foods that makes them not only a nice restaurant that offers reservations and a fine dinning experience for everyone, but also a healthy alternative for those people who are trying to do the best

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