Competitive Analysis Cango

The lifestyle of a hardcore gamer is to be antisocial around human beings, but through the connectivity of the Internet to be social and build friendships and relationships through video games. Xbox has created a live chat while playing video games to verbally speak to the gamers or instantly chat. The social class gamer is divided by the income category that they fall on. Upper and middle class have the ability to spend money on new consoles in the gaming industry, while the lower class does not have the funds to invest in all of the new consoles that are released. The most important key point of the demographic component is the behavior of a gamer. It is important to have a strategic target plan for any new consoles; however, behavior gamers are the marketing targets to any new innovation. Behavior gamers are the most loyal consumers and it has a significant amount of the profitability to the company. As a result, the three different components makes up the target market and is very crucial to be strategic with the plan and know the potential

401 Games has a wide variety of customers due to extensive amount of diverse games that are offered in their store. When analyzing 401 Games as a whole, we decided on two determining variables and one qualifying variable for the best target market. We chose buying behavior and loyalty status as our two determining variables. For our qualifying variable, we selected location.

The CanGo Company had experienced many obstacles and conflicts during the development of the proposed online gaming services. It is imperative for CanGo to review or to identify any problems that could threaten the company’s future goal. First of all, All team management of the company need to have a clear vision about the company’s long term planning, and analyze very carefully what audience would be targeted for the online gaming services. Also CanGo needs to perform a reliable analysis about their financial status, and making sure that they have the equipment is fully functional and available necessary before they start on new online gaming project. CanGo should also consider that each staff is fully aware about the CanGo’s mission, and this would be a positive way for the company to successfully achieve its goal.

It is clear that CanGo did not have any type of formal strategic plan for moving forward. All the members of the planning team needed to be on the same page. Andrew, the company’s Director of Marketing, just seemed to be thinking about having fun. “I know this is a hard concept, but we’re talking about fun. You know fun? Remember when you were young?” (Prentice Hall, 2002) while Ethel, the Director of Accounting, was concerned more about the financial aspects of online gaming, how it’s going to impact the organization, and where it is going to take the company. Elizabeth, the CEO and company founder, needs to have another meeting with the key members of all the departments and pay attention to her staff’s concerns pertaining to the online gaming venture before moving any further with the online gaming plans.

CanGo has many things that they should be considering when it comes to launching their games online. They need to look at the 5 stages of the consumers buying process before making any type of decisions on how to approach the public.

Nick fails to use adequate methods, but with help he will improve. This is where some interoffice training could come into play. The online gaming implementation needs to be done right away because the date to go live is in only five weeks. This presentation will demonstrate each of the processes that need to be looked at. The analyzing of each process will allow them to be broken down into more detail.

CanGo management is called into a meeting where Liz briefly introduces the idea of entering CanGo in the online gaming market. Andrew then takes over the meeting concerning this endeavor, he gives very few details but he is passionate, excited about this prospect and he does a great job of preventing the

|The promising results from online gaming CBA’s |Time urgency to implement new on line gamming and new ventures |

There are many threats that CanGo can face by joining online gaming. Cyber security, FCC regulations, and Hardware and software issues are a few that must be addressed. According to Computer Weekly Top Five Threats, security can be grouped in three layers. The first layer is an intrusion prevention system that monitors user traffic. The second layer is the installation of a security management system that will provide anti-virus for the virus and protect against back door entry. The third layer being a thorough assessment of which systems are most open to cyber-attacks. New technologies and ensuring hardware and software can meet the ever changing needs of online gaming will be necessary so that products and services do not become obsolete.

Once good title and it is game on, literally. The market fluctuates, but according to the chart in Appendix B, the amount of money being spent annually has been climbing year after year, and there is no reason to believe that will not continue. We also see by looking at Appendix C that while 18 – 24 year olds tend to spend the most time playing online games, that gamers from 25 – 54 are the biggest spenders, accounting for more than 75% of sales. CanGo needs to continue to look at the market space to see where it want to enter with online gaming. At the moment social games are hot, but Massive Multiplayer Online (MMO) games are the

Expressing it in words is an endowment for me and online exploring for services and products are my acquired information area. These are the most important words of my report. I am already writing for many medical related platforms and now I wish to expand my reach to some professional avenues where ratings refers to bigger games and translate themselves in to serious money at the same time as

Future growth expectations for the Video Games industry have been significantly moderated, as the picture of the market for gaming on mobile platforms becomes clearer. Since mobile games are sold at much lower prices compared to traditional console and PC games, their rise may foretell a slowdown of the video game market in the United States. While the recent launch of the next generation video game consoles is expected to rekindle interest in the more expensive console gaming market, the rise of low-cost, low-margin mobile gaming market may weigh on the overall gaming market. Consequently, this is expected to pull revenue downward as consumers pay less per hour for gaming entertainment. Revenue is expected to reach $47.4 billion in 2019 as a result of the expanding population and an increased percentage of Americans

From the outset of deciding that CanGo will invest in the online gaming platform and community, there is little to no direction. The mandate from executive leadership is too simply to create this online gaming platform to be launched on a specified date.

Sometimes it seems like the computer game industry is dying, crushed to death by its own bulk. Every year more and more gaming companies get gobbled up into huge conglomerates like Electronic Arts, companies that mostly put out trash that is technically and visually impressive, but devoid of concept and content. However, there are some small gaming companies that buck the trend. While mostly just small groups of programmers and artists, some are huge unions of fans who, irritated with the dropping quality of computer games, have decided to use the power of the internet to get together and to produce games tailor-made to their personal preferences.

Development in technology brings many things that people don't have many years back. One of these things is online gaming that is provided by the internet.