Competitive Analysis Of Apple And Samsung

Apple and Samsung are the two greatest organizations with an industry of the greater part the worldwide cell phone advertise. Consistently, both Apple and Samsung are getting new developments their mobiles, which extraordinarily expands their cell phone deals. Since there is though competition in the present world, Apple created a trend by introducing IPhone to the world, which is one of the best feature smartphone with high security. According to Business Insider, “Though apple is getting more profits and experiencing the first place in the market, then came the competitor Samsung, Samsung introduced the Galaxy S smartphone which made the apple market

In 2011, there is a lawsuit of Apple accused the Samsung that they damage their many patents in samrtphones and tablets fields (Jackson, 3). Also Apple 's complaint included specific federal claims for patent infringement, false designation

The smartphone industry is a very up and coming place. In the US, more than 77% of adults own a smartphone (Smith). There are many different kinds of smartphones. They can vary in shape, size, color, and brand. Two of the largest brands of smartphone are Samsung and Apple. They make two of the hottest phones on the market right now. Just recently Samsung made the Galaxy S8, and Apple came out with the iPhone 8. Both phones are reported to be top of the line. Both being high-end devices have many similarities, but they also have differences that set them far apart from each other.

In a competitive industry there is a wide range of aspects that help determine what companies succeed and fail. Over time different companies grow and develop competitive relationships that encourage refining of their companies in order to stay relevant in a competitive market. Apple is a prime example of a company that is in a competitive market has had many innovations since its creation to help it stand out from other companies in the computer technology industry.

Most people have owned or own a Samsung device or Apple device. You may know these two amazing companies have been competing versus each other for the longest on trying to produce the better phone. Both companies produce the hottest smartphones on the market with all the latest features, from fingerprint scanner to waterproof technology. Even though they are the phones that are more expensive they are expensive for a reason, and the reason is because they have the latest technology and are built with great quality. I personally like Samsung over Apple because Samsung freely lets you organize and personalize your own phone, while Apple only really lets you change the wallpaper.

Samsung has appealed, however, so the battle is far from over. Apple, the second largest seller of smartphones is in ongoing litigation with Samsung, the largest seller of smartphones about seven distinct patents. These patents covered everything from the “pinch and zoom” to “bounceback” effect seen when scrolling. “There are two types of patents at stake: utility patents, which control the features a phone or tablet can have, and design patents, which cover how they look.” (Bosker & Grandoni , 2012)

To start, Apple and Samsung have revolutionized the world with their smartphones. In one side, apple emerged and started this revolution since early June 29, 2007, according to Grabham, by removing the keypad for a touchscreen and adding advanced computer-like capabilities that had not been seen before, it set the standard for this modern device (par.4). In other words, Apple had innovated mobile devices by making a phone with a fully touchable screen and functional like a computer. In the other hand, Samsung revolutionized the smartphone industry in early May 2, 2011, by creating the Samsung Galaxy S2, a smartphone that finally was greater than equal to an iPhone. This phone was

Samsung is one of the biggest company in the world for technology products such Mobile, TV, Laptop, Home Appliances. It serves telecommunication industry through various products (Samsung-UK, 2017, 2). Its innovative range of smartphones has made it one of the highest mobile seller companies in the world. It not only has a wide range of various electronics products but also serves as a company who enjoy turnkey solutions projects. In the last few years, it has developed into a globally recognized brand. The strength of Samsung lies in its innovative capacity like the first introduction of dual screen smartphone or introduction of unique notepad, the lightest one. For general

Apple Inc. v. Samsung Electronics Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012.[1] In the spring of 2011, Apple began litigating against Samsung in patent infringement suits, while Apple and Motorola Mobility were already engaged in a patent war on several fronts.[2] Apple's multinational litigation over technology patents became known as part of the mobile device patent wars: extensive litigation in fierce competition in the global market for consumer

February 29, 2012 saw the stock of Apple Inc. reach a market capitalization of 500 billion dollars, and enter "extremely exclusive territory, making it one of the five most-valuable companies at any point in history. Only Microsoft, ExxonMobil, Cisco, and General Electric have ever surpassed that mark" (Goldman, D. February 29, 2012. PP. 1). Apple's success in the technology industry has been the result of the entrepreneurial vision of the now departed Steve Jobs, and the efforts and dedication of arguably the industry's most ingenious and brightest employees. While Apple's portfolio of products is plentiful: iPhone , iPad, Mac , iPod , Apple TV, the iOS and Mac OS X operating systems, and iCloud (Apple Inc. October 26, 2012. PP. 3) ; the iPhone is the epitome of the innovative capacity of the technological giant. "Five years after the company said it planned to reinvent phones; the iPhone is the top-selling Smartphone in the world" (Guglielmo, C. February 15, 2012. PP. 1). Moving forward though amidst an industry of rapid change and adaptation, will Apple continue its dominance of the field and of the Smartphone market?

people’s life deeply. With the high technology, now the mobile phone not only can call friends and families but also can surf the Internet, do almost all what you want to do. In the past, Apple, Samsung, BlackBerry occupy a large part of mobile phone market, all the Chinese use the foreign mobile phones. Face this serious situation; few advanced Chinese try to set up Chinese brands of smartphones. Then, they just do it with their intelligence. The most famous of Chinese brands of smartphones are MI, Meizu, Huawei, and Lenovo.

Less than ten years ago, the Korean electronics company Samsung was one of the top industry leaders in its field. According to Innovation Leaders in 2007, Samsung was once identified as one of the most cutting-edge companies in the world, ?the established leader in consumer electronics, providing a range of leading-edge premium products and, in their own words, ?leading the digital convergence revolution?? (Jones 2008). But the organization failed to make a similar list of innovative organizations in 2012, mainly because of rivalry from the Apple Corporation, the flagship brand creator of the smartphone. The smartphone is perhaps the most important device in consumer electronics

Smartphone market is an emerging important market and is experiencing a wave of transformation with the emergence of new players (Basole and Karla, 2011). The competition among the smartphone markets is no longer simply through physical devices but though ecosystems, or platforms. This essay is going to look at the evolution of the market so far including how it will evolve in the future, whether a few firms will eventually dominate the market as well as the core business strategy is applied to the firms.

This report also highlights the importance of brand loyalty and the trademark of the company playing a big role in differentiating these tablets. In conclusion the main point of distinguishing these two tablets the Ipad Air and Galaxy Tab S 10.5 is done through the tablets having its own unique characteristics which is a differentiating scheme used to achieve this by them having their own special features. The Galaxy Tab S is for people who mainly use the tab for media usage while the Ipad Air is used for more productive work.

With the invention and launch of the iPhone and Samsung, it started a boom of smartphones throughout the world. Different manufacturers strive to prefect the perfect phone in order to commend their dominance in the smartphone industry. A perfect phone nowadays does not only include the actual notion of communicating with someone but has to have internet, games, a high definition camera, built in music application, a GPS, a video call function and much more. Even with those features it has to be user friendly, small enough to carry around but also big enough to use the services to its full potential. With the invention of the