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Competitive Analysis Of Nike Vs. Nike

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Competitive Analysis
The chief competitors to Nike are Adidas, Reebok, Under Armor and Puma and the minor competitors are ASICS and VANS. In accordance with Porter’s 5 Forces, Nike has faced competition by using different and distinct capabilities in marketing. One attribute to such capability is its value or benefit offered to its customers. The intensity of competition from its competitors is high for each firm competes in various key areas of business. For example, Adidas has loyal customers who are soccer players, while Nike has high loyal customers who are athletes. The intimidation of substitutes is very high in this market. The substitutes can range from a top-notch brand to a local brand, in which consumers have the liberty to choose per their needs. There are open opportunities for new competition from new entrants, but may not be a threat because this industry requires a huge capital investment and R&D facilities which is a hurdle when compare to a well-developed firm like Nike. The bargaining power of the buyer that defines the business competitiveness is low for Nike as they provide a wide range of goods thus limiting the bargaining powers of the consumers. The bargaining power of suppliers as well is low, for the raw materials required by Nike are available that do not cost a fortune to procure. Nike is at the liberty to choose from a wide choice of suppliers that benefit their plans.
Environmental Analysis
Nike has shown a great strong progress in battling the

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