Competitive Analysis

1865 Words Apr 28th, 2013 8 Pages
Project Report


Competitive analysis of Gini & Jony

Submitted by, Anchal Sahu Deepa Arthi S

International brands for kids wear: We have taken five international brands for the competitive analysis. The brands are * Chicco * Tommy Hilfiger * United Color of Benetton * Reebok Juniors * Mother Care
SWOT Analysis:
S -Strength W -Weakness
O -Opportunities
T –Threats
Chicco Brand:

Chicco is an Italian baby care brand established in 1958. Chicco specialize in making clothing and equipment for babies and toddlers. Chicco is a multinational company.
* Customers can get everything under one roof .i.e.,
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Threats: * The availability of stock is less so customer may prefer to go for another brand.

Mother Care:

Strength: * It is consider as a stranded preference and specific. * Rather than apparels they are also providing body lotions, Toiletries. * Parking free for loyal customer and first three days discount only for the membership card holders.
* No proper stock availability.
* If they provide cartoon characters in apparels the sales might increase.
* The Visual merchandising is done according to the U.K base. It should be according to the Indian perspective of mind.

National Brands:
We have taken three national brands for the competitive analysis. The brands are * Catmoss * Lilliput * Mom & Me


Strength: * If customer purchase for Rs.1500 they will get life time discount of 10% and every purchase of more than Rs.1000 they will get gift voucher of Rs.200 * Sofas are in the form of football and dice to attract kids.
* They are not manufacturing kid’s party wear. Opportunities: * Sales may increase if they include party wear also. * Customer may become more loyal as they are giving life time discount.
* As they do not provide party wear they will lose some potential customer.

Strength: * Rather than apparels they also have shoes, Baby care,