Competitive Analysis: The Kroger Company

Kroger Supermarkets were started in 1883 by Barney Kroger in downtown Cincinnati. Mr. Kroger started his business with the motto: “Be particular. Never sell anything you would not want yourself.” Through the years Kroger has strived to uphold this motto to its customers and to provide great service, the freshest products and expansion to meet the needs of their customer base making it one of the world’s largest retailers. Kroger now has over 2,600 stores in 34 states with $108.5 billion in annual sales. Kroger operates 37 food processing facilities and Kroger was the first grocery retailer to use the electronic scanner.

The range of competitors within the overall industry include chain and independent supermarkets (Krogers, Safeway, others); mass merchandisers and super centers (Wal-mart,Target); convenience stores; wholesale clubs (Sam’s); restaurants and fast food chains andnatural food stores (Whole Foods, Wild Oats

Kroger’s corporate strategy consists of continuously innovating and creating new ways of bring value to the customer. They were pioneers for many of the things that we now consider norms in grocery stores. In the past, Kroger had rapidly expanded to many store locations to gain market share. This expansion strategy caused them to lose profits in

ACC 300 FSA Project Ratio Analysis of The Kroger Co. and Whole Foods Market, Inc. TEAM Jake Eriksen (002) Brycen Goldstein (002) 16 Ross Wright (001) Nicolas Kim Omar Harb (001) (002) Kroger The Kroger Co. (referred to as Kroger) is a large grocery chain audited by PricewaterhouseCoopers LLP.

In today’s marketing environments, iDirect strategy is critical to social media by providing means of shared information that is specifically catered to a consumers needs and buying habits. The computerized personal information collected is fast, efficient and low cost. Companies are able to know what their consumers buying habits can pinpoint exactly what they want saving companies huge amounts of money on wasted advertisements.

With consistent growth to accommodate more variety, more merchandise, and the convenience of one-stop shopping, Mr. Kroger may not

One of Trader Joe’s biggest advantages is in their target market. They have found the niche that appreciates higher quality foods but is on a tight budget and Trader Joe’s has managed to provide high quality food that is at a great price. So you end up with the individuals who are health conscious and in college or recently graduated who value a great deal. Trader Joe’s has realized that and has capitalized on this fact by opening in locations that are easily accessible to both students

Competitor analysis is a serious part of the organization therefore; Target must identify and address all issues pertaining to the business. Target must pinpoint the tangible competitors, and substitutes, evaluate opponents’ objectives, strategies, strengths and weaknesses, and opportunities and threats, and uncover what opponents Target should take on or stand clear of. Therefore, Target must analyze the company’s economic, sociocultural, technological, political, and future.

Subsequently, in 1999 Kroger merged with Fred Meyer in a 13 billion dollar buyout. Fred Meyer itself was currently operating under many banners: Ralph's, Fry's, King's, QFC, and Smiths. Fred Meyer came with warehouses, its own food processing plants, dairy, bakery and ice creams pants and the largest trucking fleet, second largest jewelry store in the nation not to mention its absolute domination in the Northwest, with its 165,000 square feet store format. Fred Meyer shared the Kroger philosophy with one stop shopping on an even larger scale with its multi-department stores (The Kroger Co., 2012).

The Kroger Company uses the broad differentiation strategy. They have business in at least eight different market segments. They operate two thousand, two hundred and fifty-five stores across America and operate under twenty four banners. Their market position ranks among the highest in the nation. They also have a strong bargaining power because of their many endeavors into different market areas. Kroger supermarkets have been in business for one hundred thirty four years and have made a substantial contribution to the business world (Annual report, 2017).

One day Aaron decides that he is sick of working at Kroger, and he decides to become a drug dealer. Specifically, a dealer that sells various qualities of Marijuana to the pot smokers in his community. He starts to save up his paychecks from Kroger to start his “business” , after saving approximately one-thousand dollars, he quit his job to pursue his desires. He asks his good buddy, Andrew to help him with drug dealer/selling and his buddy agrees, most-likely because they both are pot-smokers. After buying the required products like weight scales, baggies, drug cell phone, etc.. and the marijuana itself, they begin to sell and distribute their products. After flipping their first shipment of goods, Aaron realizes that he has made more money in a week then he made 3 months at

In 1883 Bernard (Barney) Kroger invested 372 dollars that consisted of his life savings to open the first ‘Kroger’ grocery. That first store, located at 66 Pearl Street in downtown Cincinnati, would soon turn into the giant retail chain that consists of nearly 2,500 stores all over the country and most recently produced sales of over 76 billion dollars. Barney Kroger was revolutionary in the formation of the modern grocery, in that he was the first grocer to have his own bakery, as well as selling meat and other groceries all under one roof. Kroger was also the first to manufacture the products that he in turn sold in his own store. This was the beginning of what is today one of the largest food manufacturing companies in America.

The Kroger Company grew in 128 years from one store to over 3,500 stores of various banners and products. The Kroger Company is the largest food and drug retailer in the United States and is growing constantly with diversity in the retail market, dealing in food, pharmacies, apparel, jewelry and fuel. Kroger is governed by a 14 member Board of Directors including a Chief Executive Officer. Kroger is a leader in Corporate Social responsibility by maintaining environmental consciousness, social awareness and energy conservation awareness. Kroger is committed to customers, builds diversity and focuses on growth. The company operates a large part of it’s own manufacturing and distribution to increase profit

The Kroger brand was born in 1883, Bernard 'Barney ' Kroger took his life savings of $372 to open his first store in downtown Cincinnati. This location is by I-71 that passes the Great American Ballpark. Barney Kroger, the son of a merchant, had a simple "Be particular. Never sell anything you would not want yourself." This was the credo that would serve The Kroger Co. well over the next 130 years as the supermarket business evolved into a variety of formats aimed towards satisfying the needs of their shoppers in as many aspects as possible. With nearly 3,619 stores in 34 states under 24 different names, such as Kroger, Dillons, Turkey Hill Minit Markets, Ralphs, Tom Thumb Food Stores, QuikStop, Fred Meyer Jewelers, and Littman Jewelers with an annual revenue of more than $70 billion. Kroger today ranks as one of the nation’s largest retailers.

At present time, I believe the two most pertinent factors for the Kroger company are sociocultural forces and environmental factors. According to Orlando,2017, Kroger has formed a partnership with Lucky’s supermarket located throughout central Florida and will open eight more stores in the state adding to their numerous banners. Kroger will have to conduct research on the forces that include lifestyles. cultural differences and attitude that could have an impact on their stores.