Competitive Analysis : Wynn Resorts

2008 brought some problems for MGM. On October 29th of that year, MGM reported a sixty-seven percent plunge in third-quarter earnings, due mostly in part to lagging revenues from its Las Vegas properties. On that same day, MGM decided to halt a five million dollar Atlantic City project which was to be built on land next to Borgata Hotel and Casino. Shortly after this announcement, New Jersey gambling regulators were set to deny MGM's suitability to operate casinos in New Jersey. This was due mainly in part to their partner, Pansy Ho, who New Jersey regulators believed could not operate independently of her father, Stanley Ho. This forced MGM to sell their New Jersey property, Borgata Hotel and Casino, which was a highly profitable piece of business. Finally, at the end of 2008, MGM decided to sell its Las Vegas Treasure Island property. Around the same time, MGM also introduced Jim Murren as their new CEO. Murren was behind many of the major acquisitions that helped transform MGM and had been repeatedly honored as the gaming and lodging industry's top CFO by Institutional Investor magazine. This promotion came at an important time as MGM had fallen on some hard times.

The story of this company begins in 1967 when a man operating under the International Leisure Company, by the name of Kirk Kerkorian buys The Flamingo casino and starts constructing The International Casino, all in Las Vegas Nevada. Two years later The International opens as the largest hotel in the world with 1,500 rooms. In 1971 the International Leisure company is bought out by Hilton, becoming the Las Vegas Hilton and Flamingo Hilton. In 1973 Kirk had not yet had enough and built the MGM Grand which became the newest hotel to feature the award of largest in the world. It had an astonishing 2,100 rooms. Between 1978 and 1979 MGM Grand Reno Nevada opens and a discard of plans to build an MGM Grand Atlantic City occurs.

New entrants such as MGM and Wynn are new rivals of Mohegan sun. Wynn might open a $1.7 billion casino location across the river from Boston. MGM is also planning for a casino location at Springfield. This can affect the market share of Mohegan sun because of the new entrants locations. With that being said, it is too soon to determine the outcome of the casino landscape. There is a probability that casinos in the New England region will struggle for smaller shares of regional economic share as new facilities come online. The goal of companies within the casino industry, in this case Mohegan should be to

MGM Resorts International, NAICS Code 721120 are a sound global hospitality company that is featured in the Fortune 500 that operates an assortment of portfolios of destination resort brands. The operations of the company are divided into two divisions that include the MGM China as well as the Wholly Owned Domestic Resorts. Via the division on Wholly Owned Domestic Resorts, the company manages, owns and operates 15 resorts located in Nevada, Mississippi and Michigan. The resorts located in Las Vegas comprise of the MGM Grand Las Vegas, Bellagio, the Mirage, Mandalay Bay, Monte Carlo, Luxor, Excalibur, Circus-Circus and New York-New York. Resorts located in other cities in Nevada are the Gold Strike in Jean, Circus-Circus in Reno and Railroad Pass in Henderson. Beau Rivage and Gold Strike are in Mississippi and MGM Grand Detroit is in Michigan. The organization additionally possesses Shadow Creek, an elite golf course found ten miles north of its Las Vegas Strip resorts, and Primm Valley Golf Club at the California/Nevada state line. The company owns additional land adjacent to Borgata, a portion of which consists of common roads, landscaping and master plan improvements, and a portion of which was planned for a wholly-owned development, MGM Grand Atlantic City ("Market Research Reports - Research and Markets - Page unavailable," n.d.). The company additionally owns over 50% of other properties in Nevada and Illinois. For the concurrent segment, MGM

The Cosmopolitan opened its doors to the public in December of 2010, and continues to open its heart and share its vision with those lucky individuals who choose to stay there. Traditionally, Las Vegas casinos focus on their gaming, using their hotels’ other amenities to draw people in. The Cosmopolitan has chosen a different path, a path that has lead them to numerous awards, and in 2013 was rated “The Best Hotel in the World” by Gogobot. Currently owned by the Blackstone Group, The Cosmopolitan was never meant to be a casino, but a high-end condominium-hotel project. As funding dwindled, a new vison and company took over and transformed these condominiums into a luxurious hotel and resort. The Cosmopolitan is one of Marriott International’s Autograph Collection,

As the casino industry brings in the community with income and tourism, there are more and more countries legalizing and liberalizing this industry. However, the expansion of the casino industry depends on the ability to grant credit to guest. In Nevada, the casino credit accounts for more than fifty percent of the revenue generated by games in the states larger casinos. (Auguilera, Rubinstein, and Reid, 2000) Steve Wynn Resort did not start to conduct the Wynn

Currently MGM Resorts International offers gaming, hotel, conventions, dining, entertainment, retail and other amenities. As of December 2016 MGM owns about 9 of the big named hotel on the Las Vegas strip like: Bellagio, MGM Grand Las Vegas, Luxor, Monte Carlo, New York-New York, Excalibur, and Circus-Circus. Being that MGM owns a variety of hotels, each one is set to target a different market, but mainly target business travelers, millennia’s, high roller gamblers, etc.

Synopsis of the Situation The Bellagio was one of 23 properties of MGM MIRAGE, one of the world's leading hotel and gaming companies. Located in the heart of Las Vegas, The Bellagio was widely recognized as one of the premiere casino resorts in the world. Richly decorated, the resort featured a conservancy filled with unique botanical displays, and eight-acre lake featuring over 1,000 fountains that performed a choreographed ballet of water, music, and lights, top-notch amenities and entertainment options, and 200,000 square feet of convention space. In the casino operations area, the Bellagio operated 2,409 coin-operated gaming devices (slot machines), and 143 game tables. Approximately 1,000 people were employed in casino operations. As

Wynn Resorts Limited is a publicly traded corporation based in Paradise, Nevada that is a developer and operator of high end hotels and casinos. It was formed on October 25, 2002 by former Mirage Resorts Chairmen and CEO Stephen A. Wynn. The target client base for Wynn Resorts are affluent individuals who seek the highest quality—Wynn and its sister property Encore hold more Forbes Five Star awards than any other casino resort in the world. Recently, Steve Wynn has taken his brand global by building in Macau, China. With the opening of the Wynn and Encore Towers, Steve Wynn has proven that upscale gambling can be accomplished outside of Las Vegas. Steve Wynn’s marketing strategy is to emphasize the quality of service

When walking into “The Strip” in Las Vegas, an instant feel of excitement rushes up. The flashy neon lights paired with glimpses of amazing acrobatics on gigantic screens easily brings up the energy of tourists, businessmen, and gambling addicts. You may wonder how a once stranded desert can transform into such a paradise of skyscrapers. The answer lies in casinos.

Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement.  We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase

MGM Mirage is one of the largest gaming industries in the United States and specifically Las Vegas, Nevada. The two people responsible for the start of this empire are Kirk Kerkorian and Steven Wynn. Kirk Kerkorian opened up the first MGM Grand in Las Vegas, Nevada in 1973. Steven Wynn moved to Las Vegas in 1967 and after investing in land on the strip he later opened up the Mirage, followed by Treasure Island and the Bellagio. The MGM Mirage was created during the merger in 2000, and Steven Wynn is no longer affiliated with this company. Since this merger, MGM Mirage has grown and acquired numerous other properties. Currently MGM Mirage acts as a holding company and conducts operation

There is a steady growth rate in gaming revenues taking effect in the casino industy around the United States. A number of factors are tied into the increase including new entrants to the casino industry and rival casino expansions. Through aspects of Porter’s Five Forces Model of Industry Competion: Rivalry among existing firms, the threat of new entrants, and the threat of substitues, this case analysis addresses key problems the casio industry is facing and implements stratiges they may use to tackles thoses issues. In addition, SWOT analysis (Strengths, Weaknesses, Opportunites, and Threats) will be used to facilitate the discussion.

Being a part of Portuguese colony for so long and out of every Chinese jurisdiction Macau was developed as an independent state with legal gambling. The main developers just follow the foot steps which were taken during the development of Las Vegas. (www.atimes.com). As their were less facilities for patrons, so the frequency of guest were also less, but with the time and the involvement of local Chinese people and no restriction on gambling made the Macau more favorable.

Wynn Resorts Limited (Wynn) is high-end developer and operator of resort-style casinos. Wynn offers hotel rooms and suites, gambling, fine-dining, spas, and boutiques. Founded in 2002 by American business magnate Steve Wynn, the company currently has two locations in Las Vegas, Nevada and two locations Macau, China. In 2016, Wynn plans to open Wynn Palace, a 1,700 room hotel and casino in Macau. The company is publicly traded on the NASDAQ Global Select Market under the ticker symbol WYNN.