Competitive Analysis of Face Wash and Fairness Products Company‘S Name: Ratan Ayurvedic Sansthan

In order to collect useful data, a research about the brand was made, including its place in the market in comparison to other brands. By this, identifying a competitor brand, analyzing it’s marketing mix and SWOT analysis in order to help develop the research’s own. This procedure was a guidance to find the identical ideas, strengths and differences between the two brands, allowing the brand in research’s marketing mix to improve and hopefully become dominant in the market. By preforming a research about the USDA and their certified brands and the whole organic/natural cosmetic products market, will be an approach to the marketing mix with a more stable and predetermined target. Throughout two interviews that were held, another portion of favorable information could be obtained, both interviews provided precise and factual details about two different cosmetics brands, as well as some advice on how to identify the features and other relevant business factors. One of

If Neutrogena decides to adopt this proposal, it will require high investment in research and development to ensure that its beauty devices truly meet the different needs of a variety of skin types. This will be feasible for a subsidiary like Neutrogena with a parent company that has strong research and development facilities. According to Euromonitor (2014), Johnson & Johnson spent US$7.7 billion on research and development in 2012 – a value that constitutes 11% of its sales. Neutrogena faces the inevitable risk of poor performance of these newly developed products in the market and therefore, having its resources wasted on product development costs. Yet, research and development to provide concrete evidence of the efficacy of these beauty devices will nonetheless be the way to go. Tyrimou (2015) explains that as the number of beauty devices available on the market rises, the success of devices become heavily dependent on whether marketing activities effectively explain the technology behind their ‘high-efficacy claims’ (para. 7). To compete in this market, consumers must be convinced of the scientific basis behind claims of effectiveness and investing in research and development, which has been proven feasible for Neutrogena, will do just

During the post 30s the intensity of the free radical formation and rapid damage of the epidermal layers lead to the formation of fine lines and followed by wrinkles. The Facelift in a Jar cosmetic product is largely being used by people seeking to escape the expensive cosmetic treatments for these problems. The extreme publicity and awareness information released about the essential ingredients in Facelift in a Jar has been successful in gaining the buyers’ confidence.

There are some very good beauty products out in many stores that can help the appearance of someone, but there are some that may do more damage instead of help. These products that say that they are revitalizing the skin or putting more sheen in your hair may just be like putting toxins into your body. The most fearful thing about these products is that they could be right in your local store that sells them, but don’t get me wrong not all of them sell things like these but it is still raising a good question of, “What are the ingredients of the hair care or skin care products that you buy?”

cautious of the beauty products we use on our face before we apply them because it can affect

The main function of the business to create a safe and natural company that the public is able to recognise as a brand that looks after the consumer. As a brand, we want to return the quality to the customer if they are trusting us to look after their bodies and needs. The statistics are alarming for all the nasty products placed in current beauty products: one in five of all beauty products contain chemicals linked to cancer, 80% contain ingredients that

Today there are more cosmetic products on the market all over the world than ever before. There has also been an emphasis on beauty and how one presents themselves to others. The combination of these factors lead to an increase in demand for cosmetics. The Food and Drug Administration (FDA) has little to no control over the regulation over the safety of the ingredients included in personal care products on the market. Problems arise because there are known and identified toxic chemicals in many cosmetics, but not much has been done to change neither the ingredients nor information the general public knows of this problem. The FDA does little to nothing to regulate known toxic ingredients, but alternative ingredients have been

In conclusion I found that by producing the product I was able to help several consumers with skin blemishing and aging problems. Many consumers continue to live with their skin unhealthy due to high costs of several different products. Now consumers are grateful to make a choice from a product that will have the same quality and effect but at a lower price in the market world.

It is highly recognized in the market especially among teenagers. Traditional acne products are low price range and kind of old fashioned in terms of designation and package, which catches lower income and function oriented customers. Since the main ingredients are not a secret, other popular cosmetic brands can also develop similar products. L’Oreal Launched “Acne Response” new Adult Acne Product, treats acne with gentle formula of 1% salicylic acid and 2.55% benzoyl peroxide, retail Price of $24.99 vs. $39.99 for Proactiv, which soon caught big market share and attracted some of the loose proactive customers. New producers claim that it is the ingredient which matters, not the expensive celebrity commercials. With proper marketing strategy, it won’t be hard for them to share cups from Proactiv. Other competition came from Natural skin care products. Some biological cosmetic products with aloe vera, green tea, passion flower, or Gotu kola are claimed to work well to cure acne and skin bacteria. They are natural and green with less side effect and damage to skin. However, not every company can afford the heavy input in advertising. As the first modern acne prevention and treatment product shown in the market, Proactiv will still lead the market and enjoy the competitive advantage for years.

This product has strong antiperspirant and anti-staining prosperities, resulting in a universal appeal for the whole market. There is prospective for between 7.5% and 20% market share inside five years. Expected revenues inside five years are between $7.5M and $13M at a margin of around 50%. Development costs are low at less then $500k. However, at the higher end of the market share in 3 to 4 years, new plant will be required to meet scale at the cost of $6M. To meet potential low price scenarios, the current plan will be to expensive and automation will be required at the cost of $12M. Initial market testing is positive but not great.

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

In the highly competitive Japanese skin-care market, P&G¡¦s new SK-II product has proven its success as a premium and prestige offering. P&G has gained significant knowledge transfers from SK-II development and further, has successfully tapped the fickle Japanese market and has devloped a loyal user-base in Taiwan and Hong Kong. With its phenomenal success, it is only logical that P&G consider rolling-out the SK-II product-line to the international market. However, while there is significant worldwide growth potential within the $9 billion prestige skin-care industry, based on recent organizational changes, new corporate priorities, and thorough market assessment, P&G must base its decision on current resources and capabilities to

We have chosen to build our strategy upon a focused strategy, since it allows a much more narrow approach towards the market segment. In this case we have chosen focused differentiation.