Competitive Forces for the Iphone

By making their products differentiated from the competition, Apple can establish their own price. Apple believes that people will pay some more money if they know that what they are buying is better and more reliable. That is also the reason why Apple sells the same products all over the world, making no selection or differentiation depending on where the market takes place. The high costs of Apple’s products are the one of the reasons why Apple Inc. preferred to be

In spite of being a branded and reputed company, there is other several companies which are producing Smartphone like Samsung, L.G., and Sony so on. So there is a tough competition among these company to increase their consumer and sales. One of major threat is that other Smartphone have same operating system ( android) but iPhone has its own operating system(IOS) and cost of the android phone are cheap compare to iPhone. Furthermore, Apple biggest competitor Samsung has large number of phone in competitive prices so most of the customer are interested on other phone, as well as there

The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go together, a higher-than-the-average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product and people in general, due to very sensitive issue like Global Warming and home safety.

Innovation and R&D spending are signals of rivals’ competitive position. The key competitors in the Smartphone industry as of 2007 were RIM, Palm, Sony Ericsson, Nokia, Motorola, and Apple. Each company holds a patent on its own operating system (OS) or a system based on Microsoft’s Window Mobile OS. Safe and secure voice and data transmission is critical to building a good reputation among consumers. The appearance, design and

The smartphone industry is a very up and coming place. In the US, more than 77% of adults own a smartphone (Smith). There are many different kinds of smartphones. They can vary in shape, size, color, and brand. Two of the largest brands of smartphone are Samsung and Apple. They make two of the hottest phones on the market right now. Just recently Samsung made the Galaxy S8, and Apple came out with the iPhone 8. Both phones are reported to be top of the line. Both being high-end devices have many similarities, but they also have differences that set them far apart from each other.

Technology company, Apple, believes that they know what is best for consumers and creates their products based on that illusion. Although they are the industries leading brand, Apple forces their audience to accept Apple’s opinion that specific features to the iPhone and iPad are necessary. Although this is not necessarily a negative thing, it is clear that both the physical and digital elements in Apple products are created based on the company’s point of view. Features found on the highest end, most recent, Apple products are often outdated, inconvenient, and non-responsive to consumer suggestions and reports. Although Apple has adapted to trends based on competitors, Apple’s control of users is still

With the iPhone, unlike the iPod, Apple is not creating a new market it is “muscling the mobile market” (BBC). In fact in the UK, more than 80% of the households have already a mobile phone; however the mobile market is changing so the customers are not only buying a mobile phone for its functionality but also for the other features that it can provide such as the design for example. Since, there is an established market; there will be two main types of competition: one against the distributor and another one against the product.

On September 19, 2014 Apple presented the biggest thing to happen to the iPhone since the first iPhone, the release of the iPhone 6. The iPhone 6 absolutely shines over all smartphones on the market. Apple is and has always been one step ahead of other leading cell phone brands like: Motorola, LG, and Blackberry. According to Statista, “The iPhone is the top-selling individual phone of any kind in the U.S., with sales of the brand reaching 500 million in March 2014 since it the first generation iPhone was released in June 2007” (Percentage). With this new useful and helpful piece of technology, life for its users is much easier. Also, with the long lasting battery life, more innovative technology, and new sleek look of the body, Apple has outdone themselves with the criteria of a great smartphone. The iPhone 6 is very useful for its users and exemplifies all the basic criteria for a good smart phone: long lasting battery life, strong durability, and great visual display.

In the smartphone industry, the competition is characterized by the operating system that the devices use. Thus, when n the industry was first evolving out of the personal digital assistant industry, there were only two main players, the Palm and the Blackberry. Apple entered the market and brought with it a whole new set of consumers to a product that was initially seen as a tool for business. Palm's popularity declined, but there were other new entrants ranging from Windows to other proprietary systems and of course to Android. Now, the smartphone industry had evolved into a state of monopolistic competition with half a dozen platforms all competing for the hearts and minds of consumers. However, the industry is once again shifting back to duopoly status, with RIM being marginalized and Apple and Google being the only two players that matter.

Apple’s investment in research and development, brand image which is well recognized globally, stable financial performance and growth rate, own variety loyal customers and finally large economic scale. On the other side, Apple products such as Apple TV, Apple watch and other products are too expensive with lower quality compare to the competitors. Their industry is centralized and dependent on IPhone. The promotions of Apple are one of another weakness compare to other competitors. However, Apple has variety of opportunities to cover those weaknesses. Their strong brand image can attract customer’s attention and target market in China which is the fastest growing market. Apple need to be careful about emerging imitation products with cheaper price since their products are expensive. The number of competitors has been increased globally and it is intensive that other competitors bring out with new

In the twenty-first century, smartphones have already become an essential instrument in human life that even some debate whether which phone brand is superior: Apple or Samsung? Interestingly, before this argument even started between each of the companies devotee’s, little did the majority of the public knew that the first smartphone was invented in 1992 by IBM. At the time, it consisted of programs like an email service, calculator and even a touch screen. However the smartphone business remained idle after the tech company sold the phones for a costly price, which people could not afford at the time. It was not until 2007 when Steve Jobs revived the smartphone with the invention of the first iPhone. Since then, more companies began to produce phones that would equal Apple’s standards, and that would lead the world to one of the most intense rivalries of Apple and Samsung and their battle for authenticity. While Apple’s iPhone and Samsung’s Galaxy phones are two of the world’s most popular types of smartphones and have altered the way how people communicate, their features, reliability and price ranges set them apart from one another.

Smart phones are continuing to grow and advance. The Android and the iPhone are two of the biggest smart phones bought in the world today; however, what attracts someone to the iPhone more than the Android or the Android more than the iPhone? Is it the way the iPhone shines in the sun or the Android's astonishing camera quality? These two smart phones differ and correlate in so many ways.

An Apple Inc. main competitive advantage over its competitors was differentiated products and services. Apple from its inception has worked out to keep competitive advantages over its competitors through continues innovation, made huge investment in Research and Development (R&D), in order to produce differentiated product. Apple devoted 9% of sales to research and development while IBM devoted only 5%. This allowed Apple Inc. to come up with new products welcomed by consumers.

The intensity of rivalry is also a great threat for iPhone. Protection of the Korean mobile phone manufacturers helped the local companies like Samsung and LG to sell together about 90% of mobile phones in the country. With the opening up of the industry, competition will

Apple iPhone: Apple will always make sure they are making familiar their products to the new and younger generations at the same time increasing the brand awareness. The iPhone is unique in the market which resembles no other product although many other companies have unsuccessfully tried to embed certain features of the Apple design.