Competitive Strategy Of Apple

The Apple Company is one of the most successful firms in the cellular phone market. Although the company has not always been on the top, they found a way to surpass other competitors through the quality and pricing of their products. Today, we can walk through most superstores and find Apple’s products.

The company not only designs but they manufacture, market mobile communication and media devices, personal computers, portable digital music players. Apple technology has impacted so many businesses and individuals as a whole. Apple’s technology has always been a step ahead of their competitors. I have an iPhone and it seems like every year a new iPhone is produced with more features and capabilities.

Apple Incorporated has come a long way over the years, starting more than 3 decades ago in 1976. Apple was founded by Steve jobs, Steve Wonzniak and Ronald Wayne initially entering a niche market in the production of the first computer, the Apple I, followed by the Apple II in 1978. Apple began its career as a successful company based upon strategic innovation, and they remain that way today, but it wasn’t always sunshine and lollipops, they experienced their fair share of struggles too.

Apple is a fierce competitor in several industries, ranging from personal computers to entertainment media to mobile payment systems.

Apple Inc., formerly Apple Computer, Inc., was founded on April 1, 1976 by Steve Jobs and Steve Wozniak, who vision was to change the way people viewed computers. Jobs and Wozniak both college dropouts wanted to make computers user friendly and small enough that the consumers can have them in their homes or offices. The two incorporated the company on January 3, 1977 in Cupertino, California.

Steve Jobs and Steve Wozniak was founded Apple Computers on April 1st, 1976. Throughout Apples’ history there are a number of events that helped shape the company as we know it today.

Apple is one of the leading computer manufacturing companies and has been known for innovations in both technology and aesthetically pleasing products. Apple more well-known devices include the I-Phone which revolutionized the mobile phone industry, and the I-Mac Laptops and home computers which have been found huge success and are popular among a variety of age groups and demographics. In the mobile phone industry apples main competitors would be Google who are the creators of the Android operating system which is used by a majority of non-Apple phones. As for the computer industry, Apples main competitors consist of Microsoft who had created the Windows operating system which is used and pre-installed on a large portion of competitor computers, this includes companies like Lenovo, Dell, Hewlett Packard, and Acer.

world. They design, develop and sell consumer electronics, computer software, online services and personal computers. They have a list of the most charming and captivating products like the iPad, iPhone, Ipod, Mac books, and etc. Despite of the line of the hardware products they also have software products and different networking products. Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 to flourish and sell a personal computer. Apple is one of the largest information technology company, they still remain innovative and valuable.

Due to its recent diversification initiatives, Apple Inc. operates in the Information Technology industry where it produces different kinds of computers including personal computers, software, and digital music players. The company operates in a high end market that is

Stephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac, iBook, iPod, iPad, iPhone, and other come from the lineage of Apple.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife,

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1st April 1976, to develop and sell personal computers. On 3rd January 1977, Apple was incorporated as Apple Computer, Incorporate and renamed as Apple Incorporate on 9th January 2007 to reflect its industry shifted focus toward consumer electronics, computer hardware, computer software and digital distribution. On 19th March 2015, Apple joined the Dow Jones Industrial Average. Moreover, Arthur D. Levinson is the chairman and Tim Cook is the CEO after Steve Jobs of Apple Incorporate.

Apple's positioning is slightly different. It is certainly not the cheapest computer system on the market: one of the reasons that PCs still dominate the market in terms of units sold is because of Apple's greater expense. "Apple's share of the PC market has been below 5 percent for most of the past 15 years, and even with the much-hyped 'iPod halo effect,' this level hasn't changed in recent years" (Paczkowski 2010). While Apple has been able to outsell rivals in some areas, such as music, even in arenas in which it is famous such as the smartphone market, Apple is not the undisputed rival. "Samsung and Apple are persisting in their tug-of-war to lay claim as the world's top smartphone vendor" (Foresman 2012).

1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving?

One of the competitive strategies for Apple Inc. lies in its string Sales and Marketing positioning all across the world tough its exclusive Apple stores or in the form of franchise stores. Another competitive advantage of the company lies in its Research & Development capability. This strategy has long been a source of competitive advantage to beat the competitive rivals, both in the domestic market (like Microsoft Windows operating System and Apple’s Macintosh), Google Inc. (Android mobile operating system and Apple’s iOS) s well as in the international competitors like South Korean giant, Samsung and Finnish mobile maker, Nokia Inc. (University of Oregon Investment Group 2012).