Competitor Analysis Impra Tea

“This was the routine of the old China trade. These were the commodities traditionally brought to China and traditionally carried away. And at the heart of the trade was tea. It came from no other place. India did not then produce any, nor Ceylon, Java, or Formosa; Japan was inaccessible; the world perforce drank China teas. Above all, the English drank them” (17).

According to statistics, Finland is the country with the highest per capita consumption of coffee, and China is the lowest one, but in Finland there are nearly five million residents only, which means Finland will consume a million bags of coffee every year, but the 1.3 billion residents of China will provide approximately 200 million potential coffee consumers, and this will make China becomes a major coffee market. On the other hand, under the same culture background, compare to Japan and Korea, Chinese average annual per capita consumption is only around 20 Cups, but this also means Chinese consumer coffee market has a big room for future growth.

1. The area became an important source not only of spices but also of the world's tea

how to process and grow tea or it would be useless to get the thousands of

“Honest Tea seeks to provide bottled tea that tastes like tea a world of flavour freshly brewed and barely sweetened. We seek to provide better-tasting, healthier teas the way nature and their cultures of origin intended them to be. We strive for relationships with our customers, employees, suppliers and stakeholders which are as healthy and honest as the tea we brew.” (Honest Tea Mission Statement)

Once established as England's national drink, tea imports from first China and India led to massive trade. The book describes the power of the British East India Company, which “generated more revenue than the British government and ruled over far more people,”

Many people continue to drink coffee on a daily basis. Per capita coffee consumption is expected to increase at an annual rate of 0.9% in the next five years to 2020. The industry revenue is anticipated to grow at an annual rate of 2.3% to $40.1 billion within the same period. The total revenue

2. The price of tea is very much expensive which creates large hole in the market of oolong tea plantation. Most of people in every countries are middle class who will not able to buy this product only for one reason- expensive product 100$ for 150gm.

They would work late hours, and become more susceptible to diseases. Thankfully, tea benefitted them in both of those ways; it would keep the workers awake, while helping to prevent diseases. Tea has caffeine in it, and it also has some medicinal qualities along with antibiotic factors to help prevent sickness. Tea served to be a profitable trade, which helped larger companies. Certain companies, such as the British East India Company, had a say in government due to its wealth. Officials of the British East India Company were so wealthy, they could just buy their way into

Tea, known to Asia as a luxury used for medicinal purposes, became a way of life for Europeans. It served as a huge asset towards the growth of Europe and Britain’s status as a world power.

The growing chained coffee shops culture in the on-trade has inspired manufacturers to launch specialty coffees in the off-trade. This has led to an increase in both volume and value sales of coffee in the Netherlands. Dutch consumers are becoming more adventurous when it comes to coffee, as is illustrated by the growing popularity of espresso, cappuccino, single origin coffee and flavored coffee.

Tea was declared the National Drink of England in 1784. The eighteenth century saw the transformation of tea as an everyday necessity for the poor and working class of the British society. To meet the domestic demand at home, the British East India Company imported great volumes of tea from China. The tea import increased from an estimated 64 tons in 1711 to 6800 tons in 1791. Even heavy import tax could not deter an increasingly expanding domestic market for the Chinese tea. As tea drinking had become obsession with the British society, consumption of tea replaced home-brewed beer, gin, milk and traditional infusions of indigenous plants. This great transformation in the consumption pattern of British society led to the commodification of

Statistics show that over half of the American population consumes coffee on a daily basis. You may drink coffee hot, cold, mixed, or even in a frappuccino. Individuals are able to make coffee at home, or buy it on the go. Coffee provides people with caffeine, which ultimately gives energy for hardworking people all around the world. The main focus for this paper will cover the following topics, with coffee as the basis: causes for shifts in supply and demand, how coffee supply and demand influence price, quantity,

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the

They provide a wide range of exquisite tea and all day dining TWG Tea experience to their consumers. The luxury tea and European concept are catered to all professionals around the world. TWG Tea has retail outlets and tea boutiques spanning from Asia-Pacific to the Middle East, mainly in countries such as Singapore, Japan, Hong Kong, Malaysia, Thailand, United Arab Emirates, United Kingdom, and the United States of America. TWG Tea’s sheer passion for tea has earned them an international recognition through their exclusive blends, tea patisseries and other tea infused specialties. They offer more than 800 different single estate fine harvest teas in every season and continue to surprise us with new varieties and creations of tea in collaboration with some of the world’s most renowned estates.