Competitors for Handheld Electronic Wireless Devices

Computer technology is constantly advancing over software and hardware that is available at any one given time. These constant changes affect how long computer products can sell for a premium price but also can make it cheaper for those consumers that are not interested in the newest and latest components. Personal computers (PC), also known as desktop computers, are common place in jobs, schools and homes. The demand for personal computers is constant and revolving since components of computers gets better and more powerful with time. The target market then becomes anyone that uses a personal computer for home or work. HP uses the fact that computers are a common item in any office or home to their advantage and offers not only PC’s but other accessories pertaining to computers as well. While HP currently excels at providing a product for a decent price they are missing out on consumers that Equalus will focus

• The consumer electronics market is highly competitive with rapid changes in consumer demand patterns.

All three participates are male who have been a part of higher education for 20+ years. Two hold Masters’ Degree and one holds a Ph.D. They all currently service as leaders in Student Services. Additional research was obtained through review of several journals related to technology in higher education. The interviews where informal and the conversation was casual yet very informative.

THE STRENGTHS OF BEST BUY Good customer satisfaction levels, especially with women, who have the most consumer electronics purchases in the United States. An ability to retain customer loyalty. Marketing expertise in the electronics sector.

This will see the firm generate enough cash flow and achieve a payback period of just under six months. So looking at cash flows, the firm will be able to run itself within the first six months. The sales will also grow at five times the GDP growth that will see it reach profitability in the third year

Best Buy is the largest consumer electronics retailer in the United States, averaging 25% of market share. Founded in 1966, Best Buy now contains over 1,500 stores and generates around 40 billion in annual revenue. The corporation’s values are split between its internal core values and its “Unique Customer Promise” (Best Buy). The business pledges to “unleash the power of its people”, “show respect, humility, and integrity” as well as “having fun while being the best” (Best Buy). The promise to customers is to offer “latest devices and services, all in one place”, “competitive prices”, and “support for the life of your products”.

In the field of higher education, it is important that we focus on ways to reinvent the wheel. The field is somewhat congested with a variety of amount of options as it pertains to students choices in obtaining certification or degree completion. In order to remain relevant, it is important that the college identify ways to connect to the students as well as cut down cost. New and innovative technology allows the area of higher education to grow and expand its resources.

With worldwide demand for wireless handheld’s, RIM quickly identified the market potentials which saw them launching BlackBerry products with outstanding functions. Eventually, this lead to their explosive growth with revenue skyrocketing to $6 billion. However, a corporate giant cannot reach such heights without deploying thriving

The Markstrat world has a population of 250 million people. Through Year 4, the Sonite market consisted of 1.67 million people with an expected growth rate of 53% over the next five years. In order to meet the needs of consumers in the larger growing segments, Company U has developed two products in the Sonite market: SUSI and SULI. SUSI is the lower quality offering, marketed towards Singles and Others who are the most price-sensitive. Others and Singles are projected to have the highest growth rates over the next five years, at 98% and 86% respectively. This is Company U’s target market for SUSI and sales are forecasted to almost double in each segment through Year 10 (Table 1 and Chart 1). SULI is the high quality electronic offering, distributed primarily to Professionals and High Earners who are driven by performance and convenience. Market Share for both Professionals and another market segment, Buffs, are expected to decline through Year 10. The Vodite market currently consists of approximately 200,000 people with an expected growth of 200% through Year 10. The Followers segment of the Vodite market is projected to have the largest growth over the next five years at over 3300%. Company U introduced a Vodite, VUGO, in Year 5 to initially target the Early Adopters segment in turn creating a strong foundation to penetrate the Followers segment through Year 10 with predicted long term sales growth of 17%.

Like many markets, consumer demands are high, in particular around technology. Technology sees more information available and enhanced options in mobile services. As consumers we understand more and expect more.

Apple has created a culture associated with its products (Ferrell & Hartline, 2014). Owning the latest iPhone is as much to do with image as it is the product (Ferrell & Hartline, 2014). Accordingly, customers with a high need for conformity to a group held in esteem are willing to pay more certain products (Labrecque et al., 2011). Consequently, Apple has been a success commanding higher sales prices than its competitors (Ferrell & Hartline, 2014).

Apple is a leading innovator in countless technological markets, which includes the computer market, tablet market, smartphone market and the MP3 market. Being a leader in these industries comes with many challenges due to the number of competitors in each of the markets. Their main competitors are HP and Dell when it comes to the computer industry. Samsung, Google, HP and Dell are also primary competition in the tablet market. Apple was by far the leader in the smartphone industry, however Google’s Android and Samsung’s Galaxy are becoming increasingly popular and they have become Apples main competition. Apple brought MP3 players to a whole new spectrum when the iPod was introduced; however the iPad 's main competition is Apple 's very own iPhone because of the iPhones music playing capabilities. In order for Apple to stay the leader in all these industries they must constantly be innovating and differentiating their products from their competitors.

The age group which students are classified into are highly aware of new technology, especially mobile phones and often desire the latest technology.

The devices itself can be used by just about anyone with a little knowledge of the device and with several applications downloaded to the devices you can do several things with a simple swipe of a single finger or just with a touch of the devices screen will allow the user and/or users to operate their device for whatever purpose they have thought out to use it for. Many of our children have wished for an opportunity to farther their education in order to have better chances at what the world has to offer by being more educated about their passions. Today, with this Project Proposal it shall will entail some concerns over the college goers and the devices which may help them become more affective in their learning, by

1. The Smartphone industry is a well established market and the threats of a new entrant is low, as technology needed to rival the devices already available is quite advance if they want to differentiate from them