Components Of The Tablet / E Reader Market

The process of gathering this information was quiet difficult and that’s why we decided to take an alternative route in determining this numbers. First of we got the total population of the U.S. from the Census and then the percentage of people having smartphones for given years in which from that point we got the total population of Florida and the total percentage of the market age group that was specified . In which we than got the total from both calculations and divided them and that’s how we got the number of sales for smartphones. In the process of calculating the sales of iPads we got the number of iPads sold for given years in the U.S. in which we then multiplied that number by the percent of Florida market share. We finally got the total sales from Net pads form a websites that estimated that they sale approximately 600 of their products each year. When we final got all the total calculations for each individual device we than added them up and that was our number for the market share for high tech devices in Florida. The next step was to get the total number of high tech devices and multiply it by two for the given factor that we also have the exterior market (potential customers outside Florida).

Portable devices have become a very large part of most people's everyday life, varying from iPhone, tablets, and laptops. A majority of people incorporate the use of portable devices at least once throughout their day, making it hard for parents to keep children away from them. A common concern about these devices is how it is affecting the younger generation. Many parents debate over the effects of handheld devices and whether they are positive or negative on a child's development. Some parents allow their children to have access to devices at a very young age, and some wait until the child is older. Portable devices have become so popular that keeping children from using them has become harder, but can introducing devices to children at too early of an age have any effects? If not used properly, handheld devices can have a negative effect on the development of children.

According to Motley Fool, Apple’s share of tablet market only has 20.3% in the third quarter of 2015. It has dropped substantially. It was nearly 90% in 2010.

Proprietary e-Reader NOOK and NOOK tablet have decent 15% market share among all tablets and e-Readers (Greenfield********)

“Imagine a tablet, maybe half an inch thick, shaped when held one way like an open book or magazine, when turned sideways much like a single page of a newspaper. It weighs six ounces. It’s somewhat flexible, which makes it easy to transport. Its screen, utterly glare-free, neither flickers nor fades nor grows dull” (Okrent 579). This is a description of a tablet Okrent saw back in 1999. That doesn’t seem too far off from what’s available today. Actually, it sounds a little better. Okrent later makes a good comparison in the format in which cell phones are sold today and how tablets may be similarly sold in the future. He argues it’s less about the vessel and more about the content in which they wish to sell you on that vessel. As cell phone companies do when

The advent of e-books, coupled with the rapid decline in brick-and-mortar bookstores, has left an increasing number of people pondering the possibility of actual physical books going the way of the dinosaur. As an avid audiobook “reader,” I wanted to see for myself whether or not the Digital Revolution has truly swept traditional bookstores aside, leaving publishers trembling in fear. For this reason, I chose the recently-opened Barnes & Noble bookstore at The Fountains at Farrah shopping center the research hub for my observation project.

Everyone knows that textbooks are appropriate because it is for school. Textbooks can be very easy to find information, but a tablet you have to search until you find something. Some websites could be blocked. Mostly everything you need to know is in a textbook. They might not be all in one, but there are different types of textbooks, for example, health, English, math, science, social studies,and other subjects.

Another factor that should be taken into account is that not all families necessarily utilize smartphones. In contrast, the usage rate of smartphones among students is close to 98% (emarketer.com) which allows a product like ours to be made widely accessible to our

People love the idea of using Kindles and e-readers for secondary classes, but the author of “Teachers’ Thoughts on e-readers in the Elementary School Classroom,” Marcy Zipke, wanted to investigate how elementary teachers feel about using Kindles in their classrooms. Zipke concluded that although Kindles were a useful tool for increasing a student’s literacy, the cost and damages associated with a Kindle left furnishing their classrooms with several only as a dream. To conduct research for her study, Zipke placed Kindles had elementary teachers to play around with the Kindles and keep their students and classwork in mind. The teachers focused greatly on how the built-in dictionary and the text-to-speech function would be helpful for

Psychographic Segmentation: Here consumers are divided according to the personality, values and lifestyle. Consumers within the similar demographic segment can present very diverse psychographic profiles: Achievers, Well-experienced, Hard workers, Goal achievers.

A small subset of the sales team uses tablets running iOS7, the suggestion is that the company develop a Bring Your Own Device (BYOD) policy to allow these individuals to continue to use tables.

It is quite an experience if you own an ipad tablet, once you own one you will never want to go back to a laptop. Ipads has a built in Wi-Fi and cellular connectivity so people can stay in touch easier than they would with a laptop. Laptops have Wi-Fi but not cellular connectivity. They could use cellular connectivity through skype, but you have to pay to use it. Another cool thing this device has is a multi-touch screen so you can quickly exit and enter into a new application and it has a virtual keyboard for typing up papers, taking notes, and researching information. One might argue, if they aren’t into the high tech electronics, laptops are more suitable in their scenario because a laptop is simpler. Many, that I’ve talked to prefer an ipad

In the summer of 2011, with the technology world still singing the praises of Apple's revolutionary iPad tablet computer, Hewlett-Packard announced that they would begin selling a new tablet for $399. This was a major announcement from a venerable U.S. computer and printer manufacturing company, so it understandably sent some shockwaves through the technology world. It seemed as though there would finally be a viable alternative to the iPad. Reviews of the TouchPad, as it was named, were generally favorable and it seemed as though the device would be able to attain a firm foothold in the marketplace, given HP's firm presence there. However, the product never really took off and, in spite of aggressive price-cutting by the company, the device was completely gone from the shelves within two months of its major launch. There are a number of reasons for the decline of the HP TouchPad but the company may eventually come to regret its early exit from a market that is growing increasingly relevant and lucrative for many other manufacturers.

The article that is being analyzed in this paper is “Is E-reading to Your Toddler Story time, or Simply Screen Time?” this article was found at nytimes.com published October 2014. To begin, this paper will look at how the article fits into the symbolic interactionism theoretical perspective. Secondly, this paper will show how when we interact with others during play we start to develop a self and we are also learning what others are feeling or thinking, which is key to a child as they develop and helps them become well rounded members of society. This paper will examine just how important it is that parents are making time to read to their children and how this ties into George Herbert Mead’s taking the role of the others theory. This paper will also look at how E-readers are still new technology to parents and researchers. Lastly, the paper will end with Ferdinand Tonnies’s social structure theory Gesellschaft which examines the effects of how impersonal relationships are made when parents opt for E-readers opposed to actual books. (Henslin pg. 11-101)

There are several social factors which have a great impact on the smartphone and tablet industry. Those are the lifestyle,education and income levels. For example holidays and celebrations are periods with a higher demand for such electronic goods. The most common and easily observable period is the Christmas one, with considerable high sales during November and December. Retailers yet to report are expected to unveil superficially strong growth figures, after Christmas. (BBC, 2012)