Comprehensive Strategic Plan for Google Essay

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Strategic planning involves making decisions about the organization’s long-term goals and strategies and how the organization decides to implement their goals (Bateman, Snell, Konopaske, pg. 113). Strategies help organizations to have a clear perspective on how to go about accomplishing the goals they have in place. All organizations have a clear vision of what their mission and purpose as a company is, they know how to fulfill the mission, vision, and purpose and they know how to ensure that they accomplish all their goals. However, the route the organization takes to define these things determines how effective they will be.

Sutherland, A (2012, Pg 4). “What turned Google into the internet business phenomenon it is today, was realizing they could advertisers to pay for sponsored links”.

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

The book is written by Steven Levy a journalist that had a long standing relationship with the company and wanted to write a book about the company. He was granted access into the company where he interviewed the top executives to learn about the company from their perspective. The book is about the journey and progress of Google from a small Stanford dorm room to a search giant. The book discusses how Larry and Page met, their background, the struggles they had and the people involved in building the key products/services that makes Google number one. The book provides details about the company’s major services and how they were invented like Google News, Google toolbar, Gmail and Chrome. The book also address the culture of Google how they ran the business, the work environment, their unofficial slogan, their hiring philosophy and how they treat their employees. The book acknowledges how google thinks, how they work and shape the lives of people who use their products. The book also shows how Google grew and expanded into other industries by acquiring other companies such as YouTube and others.

Strategic plans can have a significant impact on a firm financial planning. Because strategic plans focus on the future, and the future is full on unknowns, there is a certain amount of risk associated with the process. This risk is in terms of the plan itself and its financial needs. With Google’s current business model, the company’s primary source of revenue is advertising. In creating a financial plan to continue and to strengthen this model, the firm must create advertising options that entice retailers to choose its platform and deliver customers at a cost-efficient price point. It means investing in infrastructure to keep up with changing technology and growing demand. The plan also needs to address the human capital needs of the plan. Refining search algorithms to deliver relevant results and keep users magnetized to the Google brand is accomplished through skilled workers. The competition for talent in technology fields is highly-competitive and includes not only pay structure, but also focusing on climate as well. Finally, the plan must take into account the need for acquisitions to advance the strategy. Innovation is not cheap – in 2013 the company spent $8.0 billion in research and development. The company states it will continue to invest its capital in people and infrastructure supporting new product development and the improvement of

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

With my research, the point of discussion is about whether Google should move out or not. Furthermore, I shall be presenting issues in regards to the markets in China and the advantages that these markets should have for

As of July of 2014, Microsoft’s greatest product, Windows, had a market share of 9.58% in the operating systems industry. In the annual report of 2015, Microsoft showed to have a current ratio of 2.5 in relation to two of its main competitors Adobe and Apple who had 2.18 and 1.11 respectively. This is a positive result for Microsoft because this means that it has good ability to meet its short-term obligation such as paying its creditors and buying raw materials for production. Microsoft had a gross margin of 71.10% which was less than its competitor Adobe which had 90.13% and

Google’s mission statement establishes a well-defined sample that relates directly to its business strategy. Indeed, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Google does not only work with information outreach but it also creates new ways to invest on new odd projects with a possible payoff. Moreover, Google’s information core information systems strategy supports its business strategy by promoting a culture of creativity and innovation. With this in mind, Google’s intranet is an open information source for all employees to share their ongoing current projects, research ideas and collective information. Google’s strategy has exceeded expectations due to customer satisfaction and by turning web page advertising through AdWords and AdSense, an innovation approach with constant improvement to its products and services.

Yahoo Case Executive Summary This case study analysis is on Yahoo! (referred to also as “Yahoo”). Yahoo (Nasdaq: YHOO) is a global internet services company that operates the Yahoo! Internet portal. It provides varied products and content, from email and search to media streaming and downloads. As of February 2010, it is the third-most popular Internet site in the United States in terms of monthly traffic, with visits by more than 120 million unique users every month (Yahoo. Wikinvest). The Case Study includes an Introduction, Company Overview, Company Mandate, Internal Analysis and External Analysis. Critical Findings: The key to revenue growth is via an increase in the monetization of search, and additional fees generated from

This report aims to provide feasible growth strategies to Google Inc. who is facing different courses of action to pursue. The objectives of this report are to compare different market opportunities available to Google on the basis of implementation feasibility and growth potential and to make the most feasible recommendation to Google.

What do you think are the TWO main business problems facing Google in this case? Provide support for the assertions you just made.

In 2006, Yahoo’s return on assets plummeted from 18.95% in 2005 to 6.73% in 2006. In addition to the poor return rates, Yahoo’s market share dropped from 30.5% in July 05 to 28.8% in July 2006. Google (Yahoo’s main competitor) however, showed an impressive market share increase from 36.5% in July 2005 to 43.7% in July 2006. Yahoo’s Profitability (Return on Assets) dropped 12.22% (18.95% in 2005 to 6.73% in 2006).