Computer Co. Ltd.

One new technology that has had an effect on people’s lives is the Apple Watch because you can contact friends and family and know all the news from the top of your wrist.

to use a mobile phone whilst driving. As much as this is illegal and heavily

This research proposal explores scholarly journals, internet articles, and my personal thoughts and ideas on the smartwatch, fitness band, and wearable market segment. I am proposing to obtain research on whether or not the Microsoft Band among other smart wrist wearables are currently and, if so, will continue to be desirable technological advancements in the market.

The guts of a watch are the source of its existence without them the watch cannot function. There are multiple differences in what goes into a watch. Some watches can be made from expensive things like diamonds or emeralds while others are just made of different stainless steels. For example, regular watches are made of tiny gears placed on top of each other in a watch shell made of plastic or some type of metal. Smart watches on the other hand are made up like computers because they use circuit boards, processors, rechargeable batteries, and other small components. Not only are watches made up of that but they also use some different bands that also have hundreds of different forms from wood, to metal, and nylon which means you can accessorize as much as you like.

The Apple Watch is merely the latest piece of tech to make its way from the comic page to the real world.

In modern-day society the use of technology, such as computers, is inevitable. The big guys today are Apple, Acer and Dell. They all produce the same kind of product, but each offer a different value. Apple, for example, offers the value of quality, customs, standards, and principles in which the company believes. They present us the basis for what we do and how we do our everyday tasks. Apple is identified as an unique company. The Acer Group promises the value of being innovative, fast and effective. Dell is demonstrating its values through corporate citizenship. They all play an important role in the technological environment.

The authors, Lev Grossman -- the lead technology writer -- and Matt Vella -- the assistant managing editor -- of Time Magazine, advance their opinions and concerns on technology in their article: How Wearable Tech Will Change Your Life-Like it or Not. They discuss the change in technology and how this change may lead to technology becoming too much a part of societies’ lives, “too intimate” (Grossman, Vella). They begin with a description of how they perceive Apple’s methods at running its company and the way they work to make products. Apple uses old or different ideas and “resurrects” them to create one of their aesthetically pleasing devices (Grossman,Vella). The authors say that “Apple dissects [the device] and studies the various causes of death. Then it builds something so completely thought through, so seductively designed, so snugly embedded in webs of content and services and communications, that it not only lives again, it thrives.” Lev and Matt discuss such devices, that apple has improved upon, specifically the new Apple Watch. They discuss the various features that may or may not cause Apple to mainstream their Watch; if they do, it will be by the work of many others before them. They continue to talk on about how these wearables can’t be that practical and they won’t become popular any time soon. They say that people don’t want to wear these devices that they are ugly and that people who wear these devices aren’t necessarily the most popular people.

The issue of convenience has been a large component in the development of early devices. The first popular activity monitoring devices—Fitbit, Jawbone, Apple Watch, Samsung Gear—had one common feature: they are worn on the wrist. Smartwatches are worn in a conspicuous location on the body and are accessed through natural gestures. (Sazonov 34)

and this is what my project will reflect. They will also work closely with Android technology to be able to connect phones and New Balance clothing/equipment to the watch.

Challenging centuries of analog timekeeping, battery-driven quartz wristwatches hit the American marketplace in the early 1970s, though it seemed unlikely the expensive, new-fangled timekeepers would sell. Marketed as the "Next Big Thing" in cutting-edge technology, electronic watches, which were capable of far more precise timekeeping that mechanical ones, sold surprisingly well. They soon won over the buying

1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY ........................................................................................................ 4 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 3. 3.1 Early Products

This year the Samsung Gear Fit Smart Watch has proven as a blast in top most gadgets. Literally Samsung is one of the leading brands in technology. They keep bringing innovation in new features and thus upgrading their latest technology. This time Samsung gifted such a smart watch which is quite able to complete most other Samsung smartphones, Tabs and Notes. The curved Super AMOLED display and dust and water resistant protection (IP67) makes this awesome smart watch prepare for any adventure and 24/7 wearable. It’s

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

wristwatch has slowly become less of an object of function and more a piece of modern culture, for

Mindshare, a GroupM company, is one of the world's largest media investment management companies with over 6000 employees in 115 offices around the globe. Mindshare was launched in September 1997 as a global concept with the goal of pooling the media planning, implementation and research operations of J. Walter Thompson and Ogilvy & Mather into a single client resource. This combination offers unrivaled service in traditional and non-traditional areas of media. Its focus is on attracting and retaining the best talent, and developing the best systems, tools and insights to guide its strategic, tactical, and implementation operations. As a global company, Mindshare