Computer Information System Brief

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Abstract In this paper I explain what opportunities Kudler Fine Foods has in terms of information technology, and describe how the company might benefit from implementing enterprise-wide computer information system. Computer information system brief Kudler Fine Foods (KFF) is a local chain of gourmet food stores with annual sales of more than 10M offering specialized products to targeted customers. The company has three locations in the San Diego metropolitan area (La Jolla, Del Mar and Encinitas) and plans to add more stores soon (Kudler Fine Foods, 2008). As a typical mid-size food retailer KFF has following key accounting information system needs: • Inventory management and optimization • Customer and sales management •…show more content…
However, in an effort to leverage the information to create a more intimate relationship with their customers, the firm is developing a system to track customer purchase behavior over time. Basically KFF is wasting recourses creating one more stand-alone module that is not integrated in enterprise-wide inventory system. It would be more cost efficient for Kudler to do some customization of inventory management to obtain information about customer behavior. Company’s web site doesn’t provide customers with an opportunity to place online orders. The company would benefit from installing e-commerce software and connecting it to merchandise database. It would be beneficial for Kudler to run a blog on company’s web site where customers can give a feedback and learn about in-store events, cooking classes, gourmet recipes, etc. Revenue management POS system in every store provides daily sales report. This report is a starting point for each store manager to forecast future sales and cash flows. Sometimes stores have difficulties with cash purchases of large amounts of fresh locally grown produce, because of not sufficient cash on store’s bank account. If stores were able to have one consolidated bank account it would be easier to accumulate cash for purchases. The main obstacle to it is an absence of integrated computer information system
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