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Computer Mediated Communciations

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With the advent of the internet and the increasingly common use of computers to communicate with others (Christopherson 2007), Computer-Mediated Communication (CMC) and Social Media have become imperative to study in a social psychological context. In regards to CMC, it has been postulated that the absence of social feedback and social context information might lead to uninhibited behaviour, as these gaps may not yet have been replaced by shared norms for either conveying or interpreting the social meaning of communication (Siegel, Dubrovsky, Kiesler & Mcguire 1986). We propose that the anonymity of CMC is enabling individuals who otherwise engage in normatively prosocial behaviour to engage in antisocial, antinormative behaviour. This …show more content…

Therefore, according to depersonalisation theory, increased attention to the group makes the social dimension of the individual more salient, therefore influencing the individual to behave in terms of the group membership (Lee, 2006). This contrasts with deindividuation theory, in which increased emphasis upon to group membership can result in people losing contact with their inner thoughts and feelings (Diener, 1979; Diener, Lusk, DeFour, & Flas, 1980; Zimbardo, 1969). A further explanation of deindividuation in regards to CMC is the Social Identity model of Deindividuation Effects (SIDE) model. The SIDE theory is a reinterpretation of classical deindividuation theory that places great significance on the situational specific variables in a social situation (Christopherson, 2007). According to this model, when a social identity is already salient, such as when people define themselves as members of a group as opposed to a collection of individuals, visual anonymity can actually improve group salience and group identification (Postmes, Spears, Sakhel & de Groot 2001). Anonymous online communication further results in a narrowing of available cues, such as a lack of physical presence or auditory information. Therefore, without the face-to-face communication, people are more inclined to make inferences on minimal information, resulting in a deindividuated state. In regards to CMC, and consistent with deindividuation theory, this

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