Computer-Mediated Communication Use among Adolescents and Its Implication for Psychological Need Satisfaction

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This study uses a combination of two frameworks which are Self-Determination Theory and Uses and Gratification Theory. Both theories have been applied in a variety of disciplines from psychology to media studies. Specifically, the SDT is concerned primarily with the satisfaction of three psychological needs are essential nutrients for well-being and self-initiated actions. These needs consist of: a) autonomy, refers to human agency or volition for one’s action and decision (b) competence, refers to a sense of mastery and self-proficiency in order to interact effectively with one’s world, and (c) relatedness, refers to the feelings of being cared for, likened, and valued by other individuals. Thus, each of these three needs is necessary for…show more content…
To understand why do people use media and what do they use them for, UG was applied to understand gratification from media exposure. In the context of this theory, it posits that (1) the social and psychological origins of (2) needs which generate (3) expectations of (4) the mass media or other sources which lead to (5) differential patterns of media exposure (or engagement in other activities), resulting in (6) need gratifications and (7) other consequences, perhaps mostly unintended ones”. It is assumed that media use is purposive and motivated, which users are active rather than passive consumers of media. This theory would then hold that media choice lies with the users in order to lead to desired outcomes or goals. This notion can be literally defined as ‘audience-centered,’ and prompts a shift from “what media do to people” to “what people do with media”. In so doing, users often evaluate their available media options and should be likely to choose a medium that best fulfilling their needs. It is likely that the degree of the users’ gratification obtained from the media exposure will contribute to the continuance of media use. Taken together, these two theories give a clear justification that individuals are always fully aware of what they are doing and proactive enough to ensure their needs met and away from those that thwart need fulfillment. The decision of merging theories provides
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