Computer Technology And Marketing Approach

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

Computers are what run society today, everywhere we look we see devices that are run off of computers and microcomputers such as phones, computers, tablets, and even vehicles. It is now the way the world communicates with each other, because of computers it is a much smaller world in which we live. Computers have been around for such a short period of time, yet they seem to be advancing faster than anything else; this is because there is an infinite number of ways computers can be implemented to help individuals. Thirty years after the first computer was developed, computers had already been altered to read and save information on magnetic tapes that ran through the computer. The picture below was taken at East Carolina University (ECU) in the mid 1970’s of a man changing tapes in a tape computer (Computer Data Tapes). 40 years after this picture was taken, this form of computers is almost unrecognizable by society today, due to dramatic advancements in computer technology.

A dramatic transformation in the advancement of technology has continued to evolve since the 1950’s. As computers started out, they were very expensive to make, they were slow and the computers were very basic. Now in days people can carry computers in their backpack but in the 90s, the computers would take up a whole room. The reason their computers were so large was because they required magnetic drums to store memory for the computer and vacuum tubes as switches and amplifiers. Today, these devices are built into our computers and other time they made them more compact. Also, as time went on, we received faster and more advanced technology. We are still using computers from the 1950s today; they are just highly advanced versions of their

During the 1970s, technology in the United States was still growing as personal computers were not as popular due to their bulky size. Not only were computers large in their form, they also cost more than what an average working class American could pay for. Due to the steppe price of a computer, they were considered more of a novelty item rather than a necessity for everyday use. Although personal computers were not yet seen in homes,

Businesses are discovering the Internet as the most powerful and cost effective tool in history. The Net provides a faster, more efficient way to work colleagues, customers, vendors and business partners- irrespective of location or operating system harnessing this powerful resource gives companies strategic advantages by leveraging information into essential business asset. The "technology of the future" here today. This is a fact. Businesses making the transition will, and are prospering; however those that do not will most certainly suffer the consequences.

Today’s businesses wouldn’t exactly get far with the loss of the internet, either. Emails from corporate branches, sharing of information, archiving numbers and statistics, just to name a few. Without an online presence, a business is hardly well known, and almost never efficiently organized. Advertisements online net thousands of hits a day, propelling business recognition to new heights and their customer base even further. As a consumer, a company that has a web page is more easily accessible, more reliable and therefore preferred over those that do not. Not having a webpage is almost unheard of for any business venture anymore.

I. Computer 's are an integral part of our daily lives. Just about anywhere you go, a computer is present. Hospitals, banks, even the gas pump you frequent, relies on computer 's to figure out how much gas you pump, how much it is per gallon, and where to get that money from. As you can see from this line graph, computer 's are in more demand than ever peaking at 350 million sold in a year. (Computer Sales Statistics)

The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which

During the 1970s, technology in the United States was still growing as personal computers were not as popular due to their bulky size. Not only were computers large in their form, they also cost more than what an average working class American could pay for. Due to the steppe price of a computer, they were considered more of a novelty item rather than a necessity for everyday use. Although personal computers were not yet seen in homes,

Computers today are more portable than computers in the 1960’s. Ton Luong from the computer history museum says computers now are super slim and portable like the new apple laptops. But in the 1960’s computers could not be moved because many of them had 50 foot camshafts running through the center of the computer (Luong). Computer now are also smaller and more complex. Katherine Bourzac a science writer shares her story when going and meeting with a computer scientist. “Computer scientist David Blaauw pulls a small plastic box from his bag. He carefully uses his fingernail to pick up the tiny black speck inside and place it on the hotel café table. At 1 cubic millimeter, this is one of a line of the world’s smallest computers. I had to be careful not to cough or sneeze lest it blow away and be swept into the trash.”(Bourzac). That's a tiny computer. Whereas in the 1960’s computers were big and would have multiple thousands of vacuum tubes running around and through the computer (Luong). Todays computers also come in a number of shapes. In the 1960’s all computers were the same. They were brick shaped and took up the entirety of a large room (Barkume). Now Apple is building computers into watches, so now you can wear computers (Luong). Overall todays computers are much smaller and more advanced than computers in the

A Marketing Information System can be defined as 'a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis' (Jobber, 2007)

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

It was concluded in this study that extreme control over the Internet will only disadvantage a country. Besides keeping the information technology sector out of date, the economy will not grow to its

Business has thived on the internet, internet business are able to reach a wider market [2]"Through the internet, a business of any size can compete in the global marketplace. In fact, on the internet, the size of an organization's operation makes little difference because the internet is an open environment. " because anyone has access to the internet businesses can reach anyone also giving the customer a wider choice of products.