Computer and Globalization

The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles

At the moment, the whole world is being swept by globalization at a speed that is both immense and inescapable. The present scenario can be associated with that water glass which is considered as half-empty by the pessimist and is viewed as half-full by an optimist. The Internet has empowered cultural globalization tremendously. It has initiated an environment that is globally borderless. If the impact of internet on cultural globalization is judged, one would crystal-clearly observe that it has made nations realize their potentials and strength. Its usage has created new and additional wealth worldwide by eliminating cultural differences ("Creating Wealth in a" 2006, p. NA).

One of the most important things that has come along with globalization is new technologies including television, radio, computer, and cellphones. Since the beginning, people that work in the field have been developing new ways to use these devices that would make human lives easier. In the essay written by Nicholas Carr, he explains his point on how those technologies can badly affect societies. He uses examples of people, including himself, that obtained different behaviors after they had started using different devices. All of the examples were about academic people that had been studying and making researches their whole lives but were affected by their constant use of the internet and now common behaviors like reading tons of books or different articles had actually become a struggle.

Advertising is an effective tool of communication used by marketers to deliver and communicate advertisers message and their product benefits to well defined target audiences. The message is generally communicated through the mass media which are the television, radio, Outdoor, newspapers (Print) and internet the

Advertising is an audio or visible form of marketing way of communication that employs an overtly subsidized, non personal message to sell or promote a product, service or idea. Advertising has become more advanced that 1960s because advertisers know more about their customer that they use to know

Globalization is the process by which businesses or countries develop an international influence. It is a result of the interweaving of markets, technology, and information around the globe. As a result globalization has resulted in a more interdependent global economy.

The term advertising, the peaking of one’s interest about a product or service offered, has been used since the 1500s. For over five hundred years, companies and inventors have been influencing consumers to buy or invest in their products through advertisements. These ads can come in all types, shapes, and sizes. They can range from radio, print, television, web, or even advertisements by word of mouth. The idea of advertising can be complicated to understand, but why ads need to be used is very simple. Advertisements tell people what is out there to buy.

When talking about the advertising, everyone would be familiar with it. Whether we give the extra attention to the advertising or not, we still can see and hear it in our everyday life. According to the Advertising Association of UK, the advertising is defined as “ a means of communication with the users of product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.” Basically, advertising is a tool that help company deliver the message and create the awareness to the consumers about product and service available in the market. Advertisers help companies to create the appealing advertisement to attract the consumer to purchase the product with winning the competition.

Advertising is a communication its soul purpose is to inform customers about various products and services and how to obtain and use them. Advertising is a business and its messages are conveyed to the farthest places on Earth. It uses all major medium to deliver its messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertising agency on behalf of a company. Where same are seen as the most effective and some cater their own target audience, advertisement product is like any other product in the world, it has its pros and cons. So you have to plan what you what to

On the other hand, the article highlights the importance of the effects that globalization and Information Technology (IT) have

Advertising is an important component of the promotion of the marketing strategy, along with direct marketing, PR etc. The aim is to promote business and communicate the information to the intended audience to increase sales. Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets. The whole process of selling products or services to the market is intimately concerned with understanding customers’ needs, motivating the sale of the product or service, and distributing it to customers – whether private consumers or industrial

The reductions of international trade and investment barriers made globalization of markets and globalization of production a theoretical possibility; technological change made it a visible reality (Hill, Cronk, Wickramasekera, 2014). Over the years, there has been major technological development. There are three major technological advancements, include microprocessors and telecommunications, the internet and the World Wide Web and transportation technology (Hill, Cronk, Wickramasekera, 2014). The microprocessor and telecommunication revolution is the one that cause the most significant effect which they allow users to communicate to each other through simple processes; these include satellite and wireless communication. Developments in communications and microprocessors have reduced the cost of global communication and hence the cost of coordinating and managing a multinational corporations. The second advancement is the internet and the World Wide Web. In 1990, there were fewer than one million users of the internet, but in 1995, there were 50 million users and more than 2.4 billion users in 2011 (Hill, Cronk, Wickramasekera, 2014). The internet and the World Wide Web could be considered as an equalizer which it reduces the differences of location, scale and time zones. Therefore, it makes the demanders and suppliers to identify each other easily and provides the opportunities of

The evidence of globalisation can be seen in our daily lives, as we are being influenced by the rush of social and economic forces in which internet possibly has been the most visible aspect of globalisation and in many situations its driving force. The internet has helped breaking down barriers of communication between cultures and nations in such a way that could not be dreamed of previously. Recently, the world has been going through a period of globalization in all spheres of social life and in this process, the internet has a key role, which with the help of communications technology, has revolutionized how people expand the global knowledge base, work and provides a variety of ways to bring people and cultures closer together. The largest contributors to globalization are computers, a global telecommunications infrastructure, and the Internet, this article focuses on various aspects that internet plays in globalisation.

Advertising is how a company encourages people to buy their products, services or ideas. An advertisement is anything that draws good attention towards these things. It is usually made by sponsors and are broadcasted using variety of media.

Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Advertising involves the process where in a message is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication.