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Qualitative research key characteristics are the researcher immerse her/himself in the setting, contexts of inquiry are not contrived they are natural, want the subjects to speak for themselves, attend to the experience as a what not as separate variables, these is no one general method, the process entail appraisal about what was studied and it implies a direct concern with expertise as it is lived or felt or undergone (Hughes, 2006)

For example, a grounded theory study by Spinewine, Swine, Dhillon, Franklin, Tulkens, Wilmotte & Lorant (2005), was conducted to uncover appropriateness of use of medicines in elderly inpatients. The researchers found that nursing staff, pharmacists and geriatricians agreed that prescribing of medications and counselling of patients was insufficient and the data that was shared with the medical officer upon discharge was not adequate. Grounded theory focuses on a group, not individuals and is larger than ethnographic and phenomenological methods.

For this research article the author has chosen to use a grounded theory approach. Grounded theory is a qualitative method of research which allows the researchers to construct meaning of the selected topic via a process of development and reflection of the data collected (Charmaz, 2014). Grounded theory provides a flexible and intuitive process to data collection and analysis allowing the construction of a theory that is truly grounded from the data (Charmaz, 2014).

Qualitative research is a broad field of inquiry that uses unstructured data collection methods, such as observations, interviews, surveys and documents, to find themes and meanings to inform our understanding of the

The method of qualitative research become key method in the human and social science and also in the education and health science. The definition of qualitative research is a research using methods such as participant observation or case studies which result in a narrative, descriptive account of a setting or practice. Sociologists using these methods typically reject positivism and adopt a form of interpretive sociology (Parkinson & Drislane,2011). It involves the research using data that do not indicate ordinal values. Furthermore, qualitative research includes the different kinds of data collection, techniques of analysis and diversity of theoretical frameworks (Guest; Namey & Mitchell, 2013). According to Creswell(2013) ‘’the final written report or presentation includes the voices of participants, the reflexivity of the researcher, a complex description and interpretation of the problem, and its contribution to the literature or a call for change.

The Glaser and Strauss (1967) method of grounded theory will be used in the analysis of the study. Grounded theory is a methodology that is systematic and involves constructing theory by analyzing data. Grounded theory starts with a question and researchers review the data collected over and over to look for repeated ideas or concepts using doces to group the theories into categories and possibly into new theories (Broadhed, 1983). There are five steps when using grounded theory(p.87:.

Creswell, John.W (1998). Qualitative Inquiry and Research Design: Choosing Among Five Traditions., Sage Publication, Oak, California

Qualitative research method is a systematic strategy used for gathering information that are non-numerical, that is, they use visual and narrative words instead of using number. The data collected are from comprehensive case studies, focus groups a qualitative research approach whereby subjects answers an open-ended interview questions, likewise each others ' comments; ethnographies or field observation. (Headlessprofessor, 2012)

This qualitative study is based on the Grounded Theory methodology, a design of inquiry from a sociological perspective in which a researcher derives a general abstract theory of a process or interaction grounded in the views of participants in a study to analyze the data. This theory has two unique concepts: the constant comparison of data with emerging categories and a theoretical sampling of different groups to maximize the similarities and differences of information (Creswell, 2009, p. 13). The basic concept of this research method is to choose research participants who have lived through the phenomenon that you want to study. This meant that participants are experts of the phenomenon that the researcher sought to understand (Auerbach and Silverstein, 2003). These techniques involve a): filtering texts, which means explicitly stating your research concerns and theoretical concerns and selecting the relevant text from your interviews, which is done by reading through the transcripts one-by-one with step one in mind and highlighting relevant codes; b): listening to the transcripts for relevant information, which involves recording repeating ideas by grouping together related passages of your

Qualitative research is conducted in a natural setting and attempts to understand a human problem by developing a holistic narrative and reporting detailed views of informants about the culture of a problem. It forms a report with pictures and words. One of the most important distinctions that sets qualitative research apart from more traditional types of research is that qualitative research is holistic in that researchers study phenomena in their entirety rather than narrowing the focus to specific defined variables” (p. 93). Similarly, Cresswell (1984) indicated that qualitative research “is defined as an inquiry process of understanding a social or human problem, based on building a holistic picture, formed with words, reporting detailed views of informants, and conducted in a natural setting” (p. 2). Cresswell’s definition clearly delineates the major characteristics of qualitative research. Pg. 50 (Smith & Davis, 2010).

Qualitative research describes the research that can produce observations and descriptions. If you were observing or interviewing someone, you would want to use qualitative research to ask questions such as "how" or "why".

The reason grounded theory has been chosen is because it allows for the theory to be constructed, and derived from data collected during the research process and not prior to beginning the research. This process allows for the researcher and coder to see everything clear for the first-time because this methodology is ideal for explorative research of a new, or relatively new social experience (Kabat-Zinn,

Qualitative research is used to find out and understand the beliefs of individuals. Knowledge attitudes, behavior and interactions. It produces non- numerical data, e.g. How a patient describes pain instead of a measure of pain. In health care, qualitative techniques have been commonly used in health care in documenting the experiences of chronic illness and in studies about how an organization functions. Quantitative research provides statistical

Qualitative research generates information that is very detailed and or originality. It is done in a normal social setting and gets to a better understanding of participants. The method used to collect data is by observation from interviews. Qualitative research is usually criticized for lacking scientific demands.

Qualitative research is a technique of promoting research that stresses the quality according to the user’s point of view and approaches. In depth interviews and focus groups are best examples of qualitative research. [Laura Lake, 2009]